The document summarizes key points from the book "Naked Conversations" by Robert Scoble and Shel Israel. It discusses how blogging is changing how businesses communicate with customers in a more open and two-way conversation. Blogging humanizes companies by letting customers connect with the individuals behind the business. While blogging provides benefits, it also presents some risks if not done properly, such as accidental disclosures. The document recommends the book for providing insights into how blogging can help companies thrive by openly discussing their business.
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