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March 2009 Marketing ROI in China – 101 WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS

Which particular marketing buzz words or trends do you feel are most important to pay attention to currently? Source: MENG December 2008

What marketing issue are you currently interested in and why? Source: MENG December 2008 ,[object Object]

Back to basics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing ROI: 5 factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Infrastructure ,[object Object],[object Object]

Infrastructure: measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Infrastructure: metrics ,[object Object],Source: AdChina Comscore jJly 2007

Agenda Framework: Measuring success Source : A genda

Agenda Framework: KPIs Source : A genda

Agenda Framework: Reports Source : A genda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! William Bao Bean Partner [email_address] +86 139 1789 8171 +852 9131 0218

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