1. Why Blogging Should be the Hub of Your Social Media Efforts March 9, 2011 Will Davis will@rightsourcemarketing.com 410.925.6626 twitter.com/willdavis/
2. About Right Source Marketing Unique hybrid model Tracking and performance are key We don’t just execute, we educate 2
7. A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.
8. A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.6
9. Blogging Platforms The importance of your domain for corporate blogs yourcompany.Com/blog or blog.Yourcompany.Com Be careful if you don’t use your own domain i.E.Yourcompany.Blogspot.Com or yourcompany.Wordpress.Com Template approach vs. Custom design 7
30. Common Blogging Objections “This is going to require a lot of time and resources.” “Our legal department has hangups with blogging.” “We don’t have enough to say.” “We don’t want to take away valuable employees from their primary roles.” “We’re afraid of opening ourselves up to complaints and criticism.” “We’re not great at conversational marketing.” “It’s going to be hard to measure.” 19
42. How To Write a Good Blog Post #1 Put your audience (the reader) first. #2 Organize your thoughts before writing. #3 Use short paragraphs. #4 Use short sentences. #5 Use simple words. 21
43. How To Write a Good Blog Post #6 Be specific. #7 Write in a conversational style. #8 Tell stories. #9 Be clear. #10 Write well. Be interesting. 22
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45. The Blog as Your Social Media Hub Without the right content to point to, your social media presence is like a newspaper that’s all headlines and no stories Social media without a blog limits your use of social media to brief thoughts with no depth attached
57. Measuring Your Blog’s Success - Qualitative What do you want to get out of it? Branding & Awareness Component Narrowcasting a Message “Skip the First Meeting” 36
