ISITE Design is a digital experience agency founded in 1997 with over 70 employees in Boston and Portland. They have over 250 clients including many large brands. Their services include mobility, customer relationship management, service design, and designing mobile sites and apps. They help clients understand customers and design digital experiences through activities like idea generation, touchpoint design, prototyping, and roadmapping.
2. Digital Experience Agency
About the Agency
Founded in 1997
70+ full time employees
Boston & Portland, OR
Customers
250+ clients including Siemens, Genzyme, Nike,
Zipcar, Intel, Columbia Sportswear, Wendys,
Harvard Kennedy, Wharton Exec Ed.
ISITE Design
7. Share of Consumer Time Spent with Major Media
45%44%
43%42%
25%26%26%26%
17%16%
15%14%
12%
9% 9% 8%
6% 7% 6% 7% 8% 7%
4% 5%
TV Online Radio Mobile Print Other
2009 2010 2011 2012
Source: eMarketer, October 2012
ISITE Design
8. Already 36% 44% 30% 31% 26% 31%
Own
“Definitely Will
Purchase” in Next 9% 11% 5% 13% 12% 5%
12 Months
“Probably Will
Purchase” in Next 12% 15% 8% 15% 11% 9%
12 Months
Potential
Ownership 57% 70% 43% 59% 49% 45%
in 12 Months
AFRICA
NORTH AMERICA
EUROPE
MIDDLE EAST/
LATIN AMERICA
ASIA-PACIFIC
GLOBAL
Source: Nielson Global Survey of Multi-Screen Media Usage, Q3 2011
*As reported by online consumers
8
ISITE Design
9. Distribution of Global Income, 2000
Bottom 70
percent
18%
Top 30 percent
82%
Source: UN Human Development Report, Trends in Global Income Distribution
9
ISITE Design
10. 86% of C-level execs have a smart phone.
(most say its their primary communication tool)
The most personal and immediate
digital connection.
ISITE Design
57. Much better visibility to location.
Access to device hardware
Caching for on and offline performance
Clean border for pay walls.
ISITE Design