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this is how you can get really personal
in digital marketing communication

this is the

real story
reach

reach
engage
activate
leverage
reach

reach
engage
activate
leverage
how to reach through
a maze of channels

reach
engage
activate
leverage
all channels are
linked to user by...

reach
engage
activate
leverage
their email address!

reach
engage
activate
leverage
we like it to call it:
digital profile

the email address becomes the
core of each digital customer
identity

reach
engage
activate
leverage
engage

reach
engage
activate
leverage
engage

reach
engage
activate
leverage
enrich digital profiles and
identify the value of each
customer

reach
engage
activate
leverage
now you have gained
more digital customer
insight

reach
engage
activate
leverage
and your digital communication
can get more relevant and
personal

reach
engage
activate
leverage
activate

reach
engage
activate
leverage
activate

reach
engage
activate
leverage
reach
engage
activate
leverage
reach
engage
activate
leverage
and use marketing
automation to send targeted
content

reach
engage
activate
leverage
A/B test your message to
increase online impact

reach
engage
activate
leverage
leverage

reach
engage
activate
leverage
leverage

reach
engage
activate
leverage
create better digital
customer experiences

reach
engage
activate
leverage
nurture customers over time
based on their online
behaviour

reach
engage
activate
leverage
automate your follow-up based
on triggers and leverage your
brand

reach
engage
activate
leverage
happy customers will become
your brand ambassadors

reach
engage
activate
leverage
leverage technology to keep
improving customer
relationships

reach
engage
activate
leverage

digital behaviour

relevant email

update
profile
manage your funnel and
increase return on investment

reach
engage
activate
leverage
and that’s
how the real
story goes
are you ready
to get real?
let us tell you more about
marketing automation
contact@webpower.nl
Webpower REAL story
Webpower REAL story

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