Interested in learning more about entrepreneurship? Looking to start a new venture? Look no further! Entrepreneurship 101 is a free, non-credit introductory course about entrepreneurship offered by MaRS. Over 29 weeks, Entrepreneurship 101 takes you through all the steps of building a successful business.
In this lecture, get a sense of the scope of the course and how it applies to your start-up. Future lecture topics include financing, business modelling, defining markets, hiring teams, protecting intellectual property and raising capital.
Part of the MaRS Entrepreneurship 101 Series - Presented by Tony Redpath and Keri Damen
More, including session video: http://www.marsdd.com/events/details.html?uuid=df2648aa-c50c-4c4b-9a61-66101151c9bd
Course Outline - Introduction to CIBC Presents Entrepreneurship 101
1.
2.
3. Agenda
I. About MaRS
II. What is entrepreneurship?
III. Entrepreneurship 101 Overview
IV. Up-Start! Competition
V. Online Resources
VI. Communications
VII. Questions
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4. I. What does MaRS do?
MaRS connects science, business and capital to improve
the efficiency and output of the commercialization
process.
The
MaRS community is built through co-location,
catalytic programs and services, and structured
networks.
The MaRS Centre anchors a larger MaRS community.
MaRS
is focused on building the next generation of
Canadian companies.
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5. Resources for Entrepreneurs
Advisory Services – business services
Incubator – in the MaRS Centre
Market Intelligence – research for entrepreneurs
Education – events and online resources
Networks – events and connections
Capital – Investment Accelerator Fund (IAF)
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6. MaRS Advisory Services
Health | ICT | CleanTech | Social
Intellectual Property Strategic Partnerships Marketing & Sales
Financing Due Diligence Strategy and Business Planning
Market/Competitive Intelligence Human Resources and Talent Management
Product Development and Marketing Legal Corporate Governance
Operations and Process Customer Relationship Management
Financial Management, Accounting, Tax
MaRS
| EIRs | Volunteers
Advisory
Services Slide 6
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8. Who is the Ent 101 team?
Dr. Tony Redpath, Vice President, Partner Programs
Keri Damen, Director, Entrepreneurship Education
The speakers
The MaRS team
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9. II. What is Entrepreneurship?
An Entrepreneur:
one who undertakes
A Social Entrepreneur:
Recognizes a social problem and uses entrepreneurial
principles to organize, create, and manage a venture to
make social change
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10. Capabilities of Entrepreneurs
Entrepreneurs possess five capabilities (from Five Minds for the
Entrepreneurial Future):
1. Opportunity Recognizing Mind – adroit at recognizing
potential economic opportunities
2. Designing Mind – integrate many different elements to design
products, services, companies
3. Risk Managing Mind – identify risks in advance, take
calculated ones
4. Resilient Mind – can handle ambiguity; able to face and learn
from failure
5. Effectuating Mind – are action-oriented, course correct
business model based on experience
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11. Can Entrepreneurship be Learned?
“Most of what you hear about entrepreneurship is all
wrong. It’s not magic; it’s not mysterious; and it has
nothing to do with genes. It’s a discipline and, like any
discipline, it can be learned.”
-Peter Drucker, Innovation and Entrepreneurship
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12. How can this course help
entrepreneurs like you?
We can’t create entrepreneurs – that desire is
something that has to come from you.
What we can do is give you some tools that
will help you harness and direct your
entrepreneurial drive.
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13. III. Entrepreneurship 101 Overview
Course primarily aimed at two groups:
1. science/engineering/medical researchers and others
building technology companies either in a university or
hospital lab or in the private sector
2. social entrepreneurs
Butthe content will help others looking to start a
business too
Thecourse will be of greater value if you have a
business/social case (idea?) in mind
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14. Course Outline
30-session
weekly lecture series for aspiring
entrepreneurs featuring the key topics related to starting
and growing a business
‘LivedIt Lectures’ feature celebrated entrepreneurs and
their success stories
‘Meet
the Entrepreneurs’ events are sector-specific
panel sessions with start-up entrepreneurs
‘Up-Start!
Competition’ recognizes and rewards
promising entrepreneurs
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15. Lecture Topic Areas
1. Strategy
2. Marketing (Customer)
3. Product
4. Finance
5. HR (People)
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16. Strategy Topics
Different Types of Entrepreneurship – Oct 6th
Basic Nuts and Bolts of Building a Business – Oct 20th
Business Communication Tools – Feb 16th
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17. Marketing Topics
Intro to Marketing – Oct 27th
Market Analysis – Jan 12th
Value Proposition – Dec 8th
Marketing Communications – Feb 23rd
Sales – Mar 9th
Distribution – Mar 16th
Go-to-Market Strategy – Mar 23rd
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18. Product Topics
Product Development – Nov 10th
IP Management – Jan 19th
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19. Finance (Money)
Building a Business Model – Nov 17th
Financial Planning – Jan 26th
Bootstrapping – Apr 6th
Raising Money – Apr 13th
Terms of Investments – Apr 20th
The Pitch – Apr 27th
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20. HR (People) Topics
Governance – Dec 1st
Recruiting – Feb 9th
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21. Lived It Lectures
Inspiring lectures from successful entrepreneurs
Pastspeakers have included Harry Rosen, Michael McCain
and Bob Deluce from Porter Airlines (videos available
online)
Lived It Lectures in each sector:
-Oct 13th (ICE) – Mike McDerment, FreshBooks
-Nov 24th (Social Innovation) - TBD
-Jan 5th (Life Sciences) – TBD
-Mar 2nd (Cleantech) - TBD
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22. Meet the Entrepreneurs
Panelsessions with start-up entrepreneurs covering some
of the challenges and opportunities in each sector
Networking opportunity afterwards to meet entrepreneurs
in each sector
Meet the Entrepreneurs events:
-Nov 3rd - ICE
-Dec 15th - Social Innovation
-Feb 2nd - Life Sciences
-Mar 30thd – Cleantech
Meet the Entrepreneurs video series
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23. Course Certificates
MaRS is not a degree granting institution – but in
previous years we have had numerous requests for
Certificates of Participation
Certificatesare available to those who have attended at
least 20 of the 30 lectures
Attendance is recorded by signing in to each lecture
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24. IV. The Up-Start! Competition
The
Up-Start! Competition is a business pitch
competition open to participants of the course
10individuals (or teams) will be selected to give a 10
minute presentation to a panel of VCs
Stage 1: Apply for the competition in early February
Stage 2: Selected participants work with MaRS Advisors
on pitch
Stage 3: Competition in May
Prize of $10,000 to winner
People’s Choice Winner
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25. Up-Start! Competition Eligibility
Participants
must be registered in Entrepreneurship 101
and have attended at least 20 lectures
Can be a business that you wish to implement or have
already started
Entrants
must have received no more than $100K
investment money and earned no more than $100K in
cumulative revenue since their inception
Eligible
businesses must fall into one of four categories:
ICT (ICE), cleantech, social ventures, or life sciences
See http://www.marsdd.com/events/ent101-upstart for
full competition information.
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26. Past Winners
Shape
Collage (2010) – automatic photo collage maker
www.shapecollage.com
Dreamcube (2009) – working with Apple on developing
the hardware portion of their UiRemote (remote for the
iPhone and iPod Touch)
CognoVision (2nd in 2008)- Intel and Microsoft working
toward a standards-based, interactive digital signage
future and their prototype—which changes screen content
in real time based on face detection and tracking
technology—is powered by CognoVision’s technology
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27. V. Online Resources
The
Entrepreneur’s Toolkit contains hundreds of
resources for entrepreneurs including articles, workbooks,
and videos:
www.marsdd.com/entrepreneurs-toolkit.html
Entrepreneurship 101 Online includes the lecture
video and slides and additional articles, workbooks and
case studies of interest:
www.marsdd.com/entrepreneurs-toolkit/e101-curriculum.html
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28. VI. Communications
Upcominglecture info will be emailed to all attendees
who have registered through the website.
Lecture
order and speakers may change –see
www.marsdd.com/ent101 for latest schedule.
Join our Facebook Group.
Weekly Ent 101 blog at www.marsdd.com/blog/. Email
us if you are interested in telling your entrepreneurial
journey via the Entrepreneurship 101 blogs.
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29. What’s Coming Up
Oct
6th: “Different Types of Entrepreneurship” with
Tony Redpath and Allyson Hewitt
Oct13th: “Lived It Lecture” with Mike McDerment from
FreshBooks
Oct
20th: “Basic Nuts and Bolts of Building a
Business” with Tony Redpath
Oct
26th: Best Practices workshop session on “How to
Draft a Patent” with Ogilvy Renault
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30. VII. Questions?
Contact us at
entrepreneurship101@marsdd.com
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