3. >NOW<
WHERE YOU ARE
You know:
Who. What. Why. Where. When. How
Top 3 goals
How to take your idea into the wild
Basic Sevice Design methodology
You have:
Read TiSDT and Lean Start up
Watched Amanda Palmer’s Ted talk
Read business model canvas
Watched Candy Chang’s Ted Talk
4. >WEEK TWO <
YOUR IDEA & SERVICE DESIGN
Basic Service Design Methods
Read: Business Model Canvas Book
Watch: TED talk on Candy Chang
Do: ‘My idea in the wild’ and capture it
How does this idea actually work?
What is this? a hobby? a business? a high
growth start up?
Who are my users and how can I engage
them?
What is the journey of engaging with my
idea?
5. >WEEK THREE<
BUSINESS MODEL CANVAS
Business Model Canvas Tool
Read: Maximise your potential by 99U
Watch: Do lecture: Swiss Miss on ‘Trust
breeds Magic’
Do: What do you want to be when you
grow up
What do all these models mean and what
one works for me?
What is the basic business model(s) behind
my idea?
What is the most low cost and low risk way
I can test this?
6. >WEEK FOUR<
BUSINESS MODEL YOU
‘Busness Model You’ tool
Read: Tribes by Seth Godin
Watch: TED Talk Amanda Palmer the art of
asking
Do: Stakeholder map of networks
What makes me come alive?
What are my strengths and weaknesses?
What is my personal business model?
14. The overall identity of the enterprise
The strategy for the enterprise
The internal assets that help the enterprise
to achieve it’s strategic goals
The external environment in which the
enterprise competes
15. A mission, an identity, a personality, a story
to tell what you are about and what you are
trying to achieve
