Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

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Presentation to Tommy Hilfiger USA on utilizing mobile technology to enhance lifestyle identity with emerging mobile growth in 2010. Images were provided by Tommy Hilfiger North America. Designed, compiled, and presented by Wayne Chen of Remote Tiger.

Negócios

Fashion Apps: Who’s Who

© Remote Tiger Inc. 2010

Fashion Apps: Who’s Who

Where is TOMMY?
© Remote Tiger Inc. 2010

d
e
hipster all-american inspiring trend-setter f
i
n
i
preppy n
youthful iconic
classic g

T
o
exciting stylish m
fashion forward urbanite
m
y
© Remote Tiger Inc. 2010

Marketing: User App: iPhone

+ more eyeballs to online assets

+ more footfalls to physical stores

© Remote Tiger Inc. 2010

Marketing: User App: iPhone

new generation // buzz creation // wide circulation

corporate objective:
+ product information
+ fashion galleries/videos
+ marketing campaigns
+ opt-in/event notification
social objective:
+ social media integration
+ Tommy styling tips
+ geo-targeted marketing
+ direct users to web assets
+ app viral marketing
© Remote Tiger Inc. 2010

Marketing: User App: iPad

dynamic // digital // catalog

+ stylized catalog
+ slick animations
+ user interaction
+ seasonal updates
+ iPhone features
+ user appeal
© Remote Tiger Inc. 2010

Marketing: In-Store Retail App

+ let your merchandise do the talking

+ cutting edge tech + personal service
+ generation Y focused + marketing opt-ins
+ fashion galleries/videos + sizes and availability
+ dynamic seasonal catalogue + animize your merchandise
+ dept/outlet/in-store kiosks + direct to web/mobile assets.
© Remote Tiger Inc. 2010

Sales//Training//Operations

+ audio/video + eliminate
+ mobile crm
training clipboards
apps
+ enterprise + digitize and
+ real-time sales
training apps mobilize
dashboard
+ centrally + real-time
+ centralized
managed enterprise
sales collateral
presentations management

© Remote Tiger Inc. 2010

management widget

real-time sales status

corporate integration
© Remote Tiger Inc. 2010

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This keynote highlights the way brands can leverage technology to thrive in the post-mobile era. Key exemplary cases that pave the way for the upcoming immersive, ultra-connected world are examined. Among others, PepsiCo, Starbucks, Tommy Hilfiger, Warby Parker, Nike, Sephora, L’Oreal, Mondelez, and Burger King brands are examined. The evolution of loyalty schemes that reward product usage is thoroughly discussed. Finally, the way shopping is expected to be transformed, thanks to Augmented Reality, Voice-assistants, IoT, Big Data, and Machine Learning, is investigated. The above keynote is based on my presentation given in the scope of the 8th e-Business & Social Media World Conference, on September 2019.

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Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

4. d e hipster all-american inspiring trend-setter f i n i preppy n youthful iconic classic g T o exciting stylish m fashion forward urbanite m y © Remote Tiger Inc. 2010

5. Mobile Strategy Goal: Establish connections and strengthen existing brand loyalty while promoting the lifestyle and inspiring buyers of Tommy Hilfiger with innovative digital technology. Social Media Facebook Wish List Feedback Increase Market Order Online Shares Product Updates Seasonal Collection Tommy’s Charity Hipster Locate Retailer Primary Research iPad Latest Trends Survey Twitter News & Events Holiday Specials Brand Loyalty Design Increase Revenue Event Notifications COOL Personal Service Referrals Brand Association Fashion Tommy Campaign Cutting Edge Tech Creative Android © Remote Tiger Inc. 2010 © Remote Tiger Inc. 2010

6. Marketing: User App: iPhone + more eyeballs to online assets + more footfalls to physical stores © Remote Tiger Inc. 2010

7. Marketing: User App: iPhone new generation // buzz creation // wide circulation corporate objective: + product information + fashion galleries/videos + marketing campaigns + opt-in/event notification social objective: + social media integration + Tommy styling tips + geo-targeted marketing + direct users to web assets + app viral marketing © Remote Tiger Inc. 2010

8. Marketing: User App: iPad dynamic // digital // catalog + stylized catalog + slick animations + user interaction + seasonal updates + iPhone features + user appeal © Remote Tiger Inc. 2010

9. Marketing: In-Store Retail App + let your merchandise do the talking + cutting edge tech + personal service + generation Y focused + marketing opt-ins + fashion galleries/videos + sizes and availability + dynamic seasonal catalogue + animize your merchandise + dept/outlet/in-store kiosks + direct to web/mobile assets. © Remote Tiger Inc. 2010

10. Sales//Training//Operations + audio/video + eliminate + mobile crm training clipboards apps + enterprise + digitize and + real-time sales training apps mobilize dashboard + centrally + real-time + centralized managed enterprise sales collateral presentations management © Remote Tiger Inc. 2010

Notas do Editor

iPad is Top Selling Tech Gadget Ever- http://www.informationweek.com/news/storage/portable/showArticle.jhtml?articleID=227700347&itc=ref-true
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Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

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