1. From innovative idea to concrete business proposal
Entrepreneurial Innovation
Entrepreneurial Innovation is a programme for every For whom?
entrepreneur and corporate entrepreneur that wants to
implement innovation. We would like to invite you for an intake interview if you
have:
The expertise you gain in this programme will help you
move forward. Especially when it concerns innovative ideas • at least 3 years of work experience,
with a technological component. • and an innovative technological idea, or an idea for
business model innovation, that needs to be developed.
Added value for you and your company
You will:
• learn all of the concepts and techniques of entrepreneurial
innovation: teams and creativity, business modelling,
entrepreneurial marketing, entrepreneurial finance,
negotiation skills and venture presentation skills.
• convert innovative ideas into full-grown, concrete
business proposals.
• learn how to transform an idea step-by-step into a
marketable product or service.
• learn how to build a successful business model around a
promising technology.
• gain a critical analysis framework for evaluating the
commercial feasibility of innovative business proposals.
It opened my mind
" I feel very lucky to have been part of the Executive Master
Class in Innovation and Entrepreneurship. My focus is normally
more on product development and not on creating value and
bringing products to the market. In a short time, I have gained
an enormous amount of valuable knowledge that I have put
into practice in my start-up company. “
Lilian Kuiper – Chief Customer Experience Officer, F-LinQ

2. Programme design Meet your faculty
Deep insight into the most important frameworks is central to this programme. • Prof Hans Crijns: specialised in
We start from the foundation of theoretical concepts and insights, and then you entrepreneurship, growth management
apply these concretely to your own innovative idea. and intrapreneurial innovation
• Prof Marion Debruyne: Vlerick’s expert
This Entrepreneurial Innovation programme consists of the first 3 modules of in market strategy and innovation.
the Executive Master Class in Innovation & Entrepreneurship (p. 12). • Prof Wouter De Maeseneire: an expert
in Corporate Finance, his current
research areas include: valuation, real
Module 1: value creation options, private equity, venture capital
and IPOs.
• Entrepreneurship: an introduction • Prof Sophie Manigart: an expert in the
• Inspiring Creativity field of entrepreneurial finance.
• Directing your talents • Prof Katia Tieleman: focusses on
• Business modelling: part I negotiation and conflict management,
she is connected to the Harvard
Module 2: value capture Negotiation Program at Harvard Law
School.
• Entrepreneurial marketing • Prof Walter Van Dyck: leads the
• Business modelling: part II Innovation Management Cell and is an
• Negotiation skills expert in technology-based business
• Financial planning: the relation between profit-and-loss accounts, cash flows models and corporate innovation
and balances strategies.
Module 3: value delivery PRACTICAL INFO
• Financial planning Dates and venues
• Company valuation 12 days (3 x 4 consecutive days) + 1 day
• Entrepreneurial finance: negotiating deals with risk capital providers project presentation
• Venture presentation and communication skills October 2012 through January 2013
Ghent Campus, Leuven Campus, High-
Tech Campus Eindhoven
Language
English
Fee
€ 7,945 (excl. 21% VAT)
apply now!
Please see Practical Info on the following
Sophie Manigart enjoys discussing her views on page, or visit:
entrepreneurial finance with you
www.vlerick.com/entrepreneurial-innovation

3. Practical info
Registration Online registration: quick & easy!
Action! Register online.
Questions? Please contact:
Ghita Greef
Group Product Manager
T: + 32 9 210 98 94
F: + 32 9 210 97 28
ghita.greef@vlerick.com
Reep 1
9000 Ghent, Belgium
Your certificate
Your active participation in one of our programmes Register online via:
qualifies you for a Certificate from Vlerick Business
School. www.vlerick.com/
innovation-programmes
In addition, when you successfully complete an
Executive Master Class, you can join the Vlerick
Alumni, a worldwide network of more than 16,000 Financial benefits for you?
members in 100 countries.
• 10% discount for paying members of Vlerick Alumni
Cancellation • SME portfolio: subsidies for Flemish SMEs.
• Vlerick Social Profit Grants for organisations active in
Consult our cancellation conditions at: the social profit sector.
www.vlerick.com/conditions
You’ll find more info at: www.vlerick.com/benefits
Our team is here for you
FOLLOW THE VLERICk INNOVATION NETWORK
Ghita Greef
Group Product Manager Visit our website:
T: + 32 9 210 98 94 www.vlerick.com/innovation-network
ghita.greef@vlerick.com Follow us on Twitter:
@Vlerick #Innovation
Participate in our LinkedIn group:
Rian De Bruycker Vlerick Innovation Network
Programme Advisor
T: + 32 9 210 98 84
rian.debruycker@vlerick.com

4. Application form
Innovation management
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
INNOVATION
Yes, I wish to apply for the following programme(s):
MANAGEMENT
Strategising for Innovation Product Management
Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship
Corporate Innovation Management Vlerick Innovation Network
In addition, I wish to receive more information on the management programmes of
Vlerick Business School that I have ticked on the reverse side of this form.
ENGLISH
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
E-mail
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail.
No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Home address N° bus
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
Country
VAT n°
I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
Please return this form BY FAX OR POST to:
Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School for
Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgian
ghita.greef@vlerick.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten
opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you
You can also apply online at are entitled to inspection and correction of data related to you as kept by
www.vlerick.com/innovation-programmes Vlerick Business School.

5. THE Programmes of
vlerick BUSINESS school
I would like to receive information on the following programmes (please tick).
Please return your contacting details to us by fax, e-mail or post.
General Management Operations & Supply Chain Management
Advanced Management Programme E Project Management D
International Management Programme E Purchasing Management E
Middle Management Programme D Operational Excellence E
Young Management Programme D & E Executive Master Class in Supply Chain Management E
Accounting & Financial Management Entrepreneurship
Understanding Annual Reports D & E KMO Challenge D
Mastering Costs and Budgets D & E KMO Excellence D
Fundamentals of Financial Management D & E Entrepreneurship for Managers D
Strategic Cost Management E
Valuation of Companies E People Management & Leadership
Executive Master Class in Controllership E The People Manager D
Executive Master Class in Corporate Finance E Executive Decision Making D
Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D
and Asset Management E Inspiring for Change D
Negotiating to Create Value D & E
Human Resource Management Self-mastery D
HRM with Impact D Bestsellers read for you D
Compensation & Benefits D
Executive Master Class in Human Resource Management D Strategy
Strategy in Action E
ICT & Business Process Management
ICT-Management D Executive Master Classes
Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E
Excellence in Business Process Improvement E Executive Master Class in Business Process Management E
Executive Master Class in Business Process Management E Executive Master Class in Controllership E
Business Intelligence Workshop E Executive Master Class in Corporate Finance E
Executive Master Class in Financial Analysis
Innovation Management and Asset Management E
Strategising for Innovation E Executive Master Class in Human Resource Management D
Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E
Corporate Innovation Management E Executive Master Class in Supply Chain Management E
Executive Master Class in Innovation & Entrepreneurship E
MBAs
Marketing & Sales Full-time MBA E
Introduction to Marketing Management D Executive MBA E
Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E
Brand Management & Communication D
Product Management D Masters
Strategic Business-to-Business Marketing D Masters in Financial Management E
Executive Master Class in B2B Marketing and Sales E Masters in General Management E
Masters in Marketing Management E
D Programme in Dutch E Programme in English
More information on www.vlerick.com