Distribution
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Distribution - cross boundary distribution. This covers the issue of distribution and the issues to remember when planning to go global
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Distribution
- 1. PUBLISHING IN A GLOBALISED WORLD LESSON 2 — DISTRIBUTION POST GRADUATE DIPLOMA IN PUBLISHING 2014 AMBEDKAR UNIVERSITY, NEW DELHI VIVEK MEHRA Vivek Mehra www.vivekmehra.in
- 2. CROSS BOUNDARY DISTRIBUTION AVAILABILITY CUSTOMER IS KING COMMERCE IS COUNTRY SPECIFIC TRANSPARENCY ON PRICING SERVICE IS MISSION CRITICAL PLAYING FIELD LEVEL OPPORTUNITY Vivek Mehra www.vivekmehra.in
- 3. CROSS BOUNDARY DISTRIBUTION AVAILABILITY LEVEL PLAYING FIELD DISTRIBUTION NO LONGER FOR ESTABLISHED PUBLISHERS ALONE •Internet facilitates speedy communication •Air freight reduces distribution time •Online selling platforms disseminate information real time (ONIX feed) •Private channels, growing options (niche websites) •Direct selling, an option Vivek Mehra www.vivekmehra.in
- 4. CROSS BOUNDARY DISTRIBUTION AVAILABILITY COMMERCE IS COUNTRY SPECIFIC COMMERCE PROTOCOL •Can you sell freely in a country (state run agencies vs private enterprise) •Local distribution discount structure •Does discount in one territory affect another? (leakage) •Effective coverage of the region (multi tiered distribution) •Appropriateness of your content? (niche vs general) •Taxation and its impact on the business (should the consumer pay extra?) Vivek Mehra www.vivekmehra.in
- 5. CROSS BOUNDARY DISTRIBUTION AVAILABILITY TRANSPARENCY IN PRICING TRANSPARENCY •Fair pricing to market •Consistent pricing to distribution channels •Consistent trading terms (returns, approvals, etc) •Currency fluctuations to be accounted for •Stand on taxation to be clear (who pays) Vivek Mehra www.vivekmehra.in
- 6. CROSS BOUNDARY DISTRIBUTION AVAILABILITY SERVICE IS MISSION CRITICAL SERVICE •Meeting market expectations •Service policy transparently communicated •Meeting promises – how? •When service fails – trouble shooting •Staying ahead of the competition – how much is good enough •Global service expectations •Creating a culture of service Vivek Mehra www.vivekmehra.in
- 7. CROSS BOUNDARY DISTRIBUTION AVAILABILITY CUSTOMER IS KING CUSTOMER – KING OR PAIN? Vivek Mehra www.vivekmehra.in
- 8. DISCUSSION: DISTRIBUTION – OPPORTUNITY OR THREAT? Key Takeaways Vivek Mehra www.vivekmehra.in
Notas do Editor
- ----- Meeting Notes (28/03/2014 18:04) ----- Opportunity 1. Threat