Youtube marketing for brands

1. YOUTUBE
MARKETING Youtube marketing in
FOR BRANDS simple 4 steps

2. Youtube - India
Unique visitors until 2012:
India users view more than 4,000,000,000
55,800,000 videos on youtube each month
Youtube reached 41% of India’s More than 20 visitors to youtube in India
netizens in July 2012 every second
25% of youtube
views are from
mobile devices

3. Get started with Youtube
SHOOT CREATE PROMOTE MEASURE
videos channel videos success

4. SHOOT
videos
Tell your story in many ways
• Introduce your organization
• Create customer testimonials
• Showcase products/services/brand –
features/benefits/tips
• Share events/news/seminars
• Create support videos – how to fix
problems

5. CREATE
channel
Create. Design. Upload.
• Create a channel and secure
username
• Design and give an identity to
your channel
• Upload videos, describe well,
categorize them and insert tags
• Include other social networks
icons

6. PROMOTE
videos
Explore new ways to promote
• Share on social networking sites
• Insert videos on your websites &
blogs
• Use paid options – Google adwords,
Facebook ads, etc.

7. MEASURE
success
Analyze the success
• Views
• Likes
• Clicks
• Share

8. THANK YOU!
Vinod Nagar,
Regional Social Media Manager
Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: vinodnaagar@gmail.com