18. Adopt Specialization Strategy Differentiate your Business Maximize Opportunities Accelerate Profitability FORCE MULTIPLIER 4 SPECIALISATIONS Do Dooni Char
19. Enhanced Partner Program Specialisations – the cornerstone of the Program FORCE MULTIPLIER 4 Do Dooni Char Security Solution Specialisations Market Segment Specialisation Storage
I am carrying SLICE OF INCREDIBLE INDIA with me. What scene does this photo depict to you? Scene is from Chawri Bazaar near Chandni Chowk. Precise location is near the excellent veg. eatery …. called Shakahari……………….This SNAPSHOT is symbolic of the MARKET we operate in today. It is Market: People and Organisation with needs & wants, Ability and Willingness to buy. But It’s a CROWD OUT THERE. “ 40k IT resellers and counting more……….new species of SP’s Emerging threatening your presence in SMB segments, New Delivery modes like cloud emerging”
How many of you agree with me that …….The World has changed ? ……………for better if you are a consumer, but perhaps for worse if you are a CEO. Much of it is due to volatility in the market, increased competition and new go-to-mkt models. How do you STAND OUT in the crowded mkt place …… ? One sure shot recommendation I have for all you CEO’s here is by creating a DO DOONI CHAR EFFECT in your organisations.…… .
Value Chain connect a companys supply side with its demand side. Efficient & Effective Value Chain mgmt results in Force Multiplier which Increases Revenue Better Asset Utilization Reduced Cost
With Symantec's broad and open Infra Mgmt sol you could get multiple C/T/A impact with your customers: One example: many companies are Improved Utilizations thereby impacting IT cost reductions. Our solutions align well to this goal because we can help customers reduce costs associated with their storage assets and server assets Also, we can help customers who are looking at simplifying and/or consolidating their environments. For example, we can help customers reduce the number of tools in their environment, we can provide flexibility to migrate applications
Treat you counterparts as extended family …. They can provide you the much needed muscle to fight the big battles.
Partnerships that involve collaboration (creating new value together) have better probability to succeed rather than those where there is a mere exchange (getting something back for what you put in).
Defend Franchises and SlingSlot Business Growth where possible. These are firms who offer Networking Gear; Systems and Stroage…HW Oriented Supporting Cast : Align Supporting Cast for Total Solutions to Clients. These are OS’s, Open Systems/Freeware, Connectivity etc Game Changers : Place a few Focused Emerging Bets for Long term Growth. Here Is where we see Symantec playing role. And want to play Catylst role in your long-term Growth. Accelerate STARS & POTENTIAL STARS for near term Growth. Our aim with our Managed Community will be to move Game Changer to this Quadrant.
How to identify a game changer. In experience, I have seen most Successful GAME CHANGER partnerships are built on the principle that “ Out of the STR ; SIG; PROF factors the Right GAME CHANGER Partner will have at least 2 out of these 3 factors working for you “