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Communication 2.0
        Consumers show the way

                             Vincent Everts


donderdag 10 december 2009
Who is
 Vincent Everts?




donderdag 10 december 2009
Videoblogger



                             Talk to Me!




donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
find, collect,
                               publish
                             www.yubby.com
donderdag 10 december 2009
What are we going to talk about?

                    Web 1.0 Viral Marketing (PP)
            time consumption                                                 travel


                 RSS Explained Web 2.0 Kindle
         explained Marketing 2.0 Google Adwords Tudou
                              Google Docs   Online video elections 2.0
                            Twitter Amazon Yubby Co-Creation
                    Multitasking
            Google Streetview Online collaboration Social tools

                             Dell Sucks     Support 2.0 Viral Marketing
          Kryptonite Lock         Enterprise 2.0              VMS Zoomz HD   ebay
                             news resume VMS Google trends

donderdag 10 december 2009
Web
                             1.0




donderdag 10 december 2009
7


donderdag 10 december 2009
Broadband internet
                 Netherlands leading in Europe
  80%
                    Netherlands: 74% (2007)

  60%



   40%



   20%


                                                                                                                     CY BG EL RO
                                                                                               PL   IE   PT CZ SK IT
                                                                     FR   SI   ES   LT HU LV
                                                      DE   EE   AT
                                       LU   UK   BE
                      DK     SE   FI
               NL


                                                      2006                              2007                     Source: Eurostat 2007

donderdag 10 december 2009
How do we spend our time?

              TV:            39% 178 min.
                                                        4%
                                                   6%
           Radio:            33% 151 min.                    39%
                                             19%
         Internet:           19%   86 min.

     Newspaper:              6%    20 min           33%
      Magazines:             4%    18 min
                                             TV              Radio
                                             Internet        Newspapers
                                             Magazines
donderdag 10 december 2009
Time & advertisement
                                 TV 3 hours/day/user
                                 Advertisement !200M public + !600 commercial
                                 advertisment/hour TV watching ! 0,06

                                 Time online: 1,5 h pp/day
                                 Online adds !500M/yr
                                 Adds ! 0,07 pp/h

                                 NewsPapers 20 min/day
                                 !750M adv revenue
                                 Adds ! 0,50 pp/h

                                 Magazines18 m/day
                                 Advertisement !700
                                 Reclame inkomsten: ! 0,70 pp/ph

donderdag 10 december 2009
donderdag 10 december 2009
• $20 miljard sales
                             • 1 Billion searches/day
                             • Money from Adwords
                             • Almost nothing from
                               Youtube, Google earth/
                               map, gmail, apps etc




donderdag 10 december 2009
IMPACT ON BUSINESS
                                                  12



donderdag 10 december 2009
donderdag 10 december 2009
DELL Case




donderdag 10 december 2009
Dell notebooks




donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
Kleisterlee interested in
                 new userinterfaces




donderdag 10 december 2009
E-commerce worldwide
                             2008: 400 billion euro

                2009: 500 miljard euro
                                                  +25%

                                                      bron: thuiswinkel.org

donderdag 10 december 2009
Social tools   Productinformatie
donderdag 10 december 2009
Product info       what else do people buy

                              what do they recommend?

                              Description of customers

 Social tools                90% social tools
                              What do they buy in the end?
                              what else?
                              Tags of clients
                              review of the reviews
                              reviews of the customers
donderdag 10 december 2009
kindle
       Buy books wirelessly
                                   Download everything
                                       wirelessly


    E-ink technologie reads
            the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



donderdag 10 december 2009
beta




donderdag 10 december 2009
donderdag 10 december 2009
•




donderdag 10 december 2009
WEB 2.0
    •    Weblogs
    •    Flickr
    •    Wiki’s
    •    RSS
    •    RSS readers
    •    Del.icio.us
    •    Youtube
    •    Facebooks


donderdag 10 december 2009
Web2.0 tools for
                                Curacao



donderdag 10 december 2009
Who talks



donderdag 10 december 2009
donderdag 10 december 2009
Blogs demografie




                                               Bron: Technorati 2008
donderdag 10 december 2009
Weblogs




                             Everyone blogs!
donderdag 10 december 2009
Try for free




donderdag 10 december 2009
Professional




donderdag 10 december 2009
RSS
donderdag 10 december 2009
RSS Readers




donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
Email is broken




donderdag 10 december 2009
Communication 2.0




donderdag 10 december 2009
Why call
donderdag 10 december 2009
                             via computer?
It’s
                             personal!


donderdag 10 december 2009
donderdag 10 december 2009
The phenomenon



donderdag 10 december 2009
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80


donderdag 10 december 2009
donderdag 10 december 2009
“What are you doing in 140 characters”




donderdag 10 december 2009
Customer service




donderdag 10 december 2009
It’s now mainstream!




donderdag 10 december 2009
tweet
     deck




donderdag 10 december 2009
Wordprocessing 1951




donderdag 10 december 2009
Wordprocessing 1985




donderdag 10 december 2009
Wordprocessing 2008




donderdag 10 december 2009
Revisions
                Onlinecompare
                       collaboration
donderdag 10 december 2009
Best Web 2.0 software
Social bookmarking           del.icio.us

Web 2.0 startpagina          Netvibes & iGoogle

Online to do lists           Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management             Flickr & Picasa

Web wordprocessing Google Docs

Online calendar              Google Calendar

Project management Basecamp

Mindmapping                  Mindmeister
donderdag 10 december 2009
Web 2.0 Trend:
                              Co-Creation


donderdag 10 december 2009
donderdag 10 december 2009
49


donderdag 10 december 2009
Social Networking



donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
Internet goes mobile


                                              88


donderdag 10 december 2009
Mobile internet is
                              where internet
                              was 5 years ago


donderdag 10 december 2009
New services:
                       location, location, location




                                                      94


donderdag 10 december 2009
Video Everywhere



donderdag 10 december 2009
35
15-02-07         ROOS - Regionale TV in 2010    35
donderdag 10 december 2009
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donderdag 10 december 2009
Growth of YouTube
                                            300                                                             now:
                                                                                                            13 hour of video
millions of unique visitors




                                                                                                            added every
                                                                                                            minute
                                            225                                   march 2007
                                                                                  Viacom sues YouTube
                                                                                  for $1 miljard
                                                                     october 2006
                                                                     Google buys
                                            150     july 2006        YouTube for
                                                    Daily more then $1,65 billion
                              april 2005            100 million
                               first video
                                                    watched videos
                                             75     and 65.000 added




                                              0
                                             jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    donderdag 10 december 2009
donderdag 10 december 2009
Internetvideo
        is not just
        YouTube!
donderdag 10 december 2009
TV vs Web viewing
                             Obama inauguration


35.5M TV viewers
69.8M Web viewers


donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
donderdag 10 december 2009
With these HD devices
                  anyone can do it!




donderdag 10 december 2009
Easy & everywhere




       •        Create videos with ease
       •        Let customers create
                videos about you
donderdag 10 december 2009
Lifestreaming

                               • Quick & easy -
                                 live with 1 click
                               • If you have a webcam
                                 you can stream



donderdag 10 december 2009
Make your own
                      company TV Channel


donderdag 10 december 2009
Find
                   35+ sources
                             (more on the way)




       Find, Collect, Publish
donderdag 10 december 2009
Friends & profiles




donderdag 10 december 2009
+35 video sources




                             & more to follow!
donderdag 10 december 2009
Collect
Drag & drop
Edit meta
data
See
previews


                    Find, Collect, Publish
donderdag 10 december 2009
Player page




donderdag 10 december 2009
Manage video




donderdag 10 december 2009
Publish it with
                                widgets




donderdag 10 december 2009
donderdag 10 december 2009
Elections 2.0




                               Obama Girl
donderdag 10 december 2009
Elections 2.0




donderdag 10 december 2009
donderdag 10 december 2009
Voice+SMS+Email+web
                              +Blogging+Facebook,
                                  +Video+IM

            = Unified
          Communication
donderdag 10 december 2009
Marketing
                               2.0



donderdag 10 december 2009
Vincent Everts
                                    www.vincente.nl
                                    www.yubby.com
                                   www.interimic.nl
                                  vincent@everts.net
                                www.twitter.com/vincente

donderdag 10 december 2009

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