Presentation by Mary Agnes Antonopoulos for the IBPA (Independent Book Publishers Association) Publishing University - May 22nd at the Javits Center in NYC.
2. Who am I and why am I qualified to speak to you? Like most of us, I fell into a career early in my life where I was successful, but not necessarily fulfilled; so after 20 years as an executive admin in New York (and a career that hit just below 6 figures), I literally made a plan, walked away began to live my dream – to be a writer. I’d been a very part-time writer my whole life, and bringing that part of myself to my CAREER was my dream. After all, at 40, 50 or 60 plus hours a week, well… need I say more? So a small businesses was born. I had to write – my life was passing, but I also had to make a living . So I started with two clients and wrote website copy and began blogging for them. What I realized VERY quickly was that just having a blog was a big waste of that material. USING the blog to reach a client’s BEST marketshare, to build an audience, and to get some online PR, well, that turned out to be the magic. 50 clients later, yes, I’m qualified to help you all with a couple of ideas you might not know.
3. Lesson #1 You are not an author. You are a BUSINESS. If you don’t think like the CEO and the Chief Marketing Officer, you won’t sell books.
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5. B L O G Linkedin Groups & PPT Newsletter Content Meetup Groups Event Material YouTube Videos BlogTalkRadio Broadcasts Facebook Notes
6. B L O G = Tweets Newsletter Content BlogTalkRadio Broadcasts Linkedin Groups & PPT Meetup Groups Event Material YouTube Videos Facebook Notes
7. Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies. Users enter their ZIP code (or their city outside the United States ) and the topic they want to meet about, and the website helps them arrange a place and time to meet.
9. Welcome BRIDE TO BE… This group is for Women in the North Jersey who want talk wedding. If you're a bride who is feeling overwhelmed, you may have a wedding planner but still feel like there is so much to do this is the group for you. I know how you feel! I wanted to create a support group if you will for Brides. Planning your wedding should be fun! You already found your soulmate and now you want to make your big day perfect come and meet other women in the group who are going through the same things. Whether it be bumps in your wedding planning, finding vendors, tips on how to make your center pieces sparkle. This is the place for you! Meetup Success Story #1 They Bought the Book
10. BlogTalkRadio Making it Work for Authors and Writers BlogTalkRadio is one of the most effective and easy-to use platforms out there to share your message and build your branded recognition as an author and an expert in your field. Know that It does take a little time to build a following for your live broadcasts, but the fact that you can build a library of your calls online is great, and remember that your shows can be easily heard and downloaded later on.
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13. Mary Agnes Antonopoulos Social Media Strategist CEO of Rockaway Writer New York, New York Phone: 845-238-0018 www.RockawayWriter.com Find me on Social Media! www.Facebook.com/RockawayWriter www.Linkedin.com/in/RockawayWriter www.Twitter.com/RockawayWriter Mary Agnes Antonopoulos Mary Agnes Antonopoulos is a well known social media strategist with 25+ years as a freelance writer. She’s designed over 50 successful social media, marketing and branding campaigns for a variety of clients, including: Jack Canfield, Libby Gill, Shela Dean, Christine Comaford, Andrea Goeglein, Monica Garaycoechea, Catherine Palmiere, Kelli Richards, plus a long list of corporations and successful entrepreneurs. She is a sought after writer, YouTube Coach and BlogTalkRadio Producer. She also led the coaching team at Christine Comaford’s 2010 Business Summit and believes that social media will be the core to a new American economy. She has been published in numerous print periodicals, the NYQuarterly and has ghost written two full-length manuscripts. She is s currently the Social Media Editor for We Online Magazine. Mary Agnes welcomes inquiries at [email_address] or 845-238-0018 http://www.RockawayWriter.com
