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Design Branded Service Experience
设计品牌服务体验

Workshop Date:
9am, 21 November 2013
Introduction
Raven Chai
•Founded

UX Consulting in 2008

•Over

15 years experience as a technologist, designer and
user experience practitioner
•Lead

UX consultant for SingTel since 2008

•Founder

of

•Leadership
•Soccer

team

and tennis fanatic
Ice Breaker
Workshop Brief
Sketches of initial thoughts
Review ideas in groups
Tea Break
Build Stories and Ideas with Service
Proposition
Service Design

Design
Problem

EXPLORE
Opportunity
Areas
Service

Brand

BRAINSTORM
Service

Ideas &
Concept

DELIVER

CO-CREATE

Concept
Evidences

TEST

Prototypes
Design Proposition review in groups
Presentation, story telling and critique

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Designing branded service experience workshop