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Designing branded service experience workshop

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UX Consulting Pte Ltd
UX Consulting Pte Ltd

User Friendly China 2013, Workshop, Design, Service, Brand, User Experience, Shanghai, Jason Pollard, Raven Chai

TecnologiaNegócios
1 de 12
Design Branded Service Experience 设计品牌服务体验 Workshop Date: 9am, 21 November 2013
Introduction
Raven Chai •Founded UX Consulting in 2008 •Over 15 years experience as a technologist, designer and user experience practitioner •Lead UX consultant for SingTel since 2008 •Founder of •Leadership •Soccer team and tennis fanatic
Ice Breaker
Workshop Brief
Sketches of initial thoughts
Review ideas in groups
Tea Break
Build Stories and Ideas with Service Proposition
Service Design Design Problem EXPLORE Opportunity Areas Service Brand BRAINSTORM Service Ideas & Concept DELIVER CO-CREATE Concept Evidences TEST Prototypes
Design Proposition review in groups
Presentation, story telling and critique

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