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1. STR 581 Capstone Final
Examination Part Three
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1. A company that attempts to lead its industry in price and convenience
by pursuing a focus on lean and efficient operations is pursuing what
strategy?
•Operational excellence
•Low-cost leadership
•Customer intimacy
•Product leadership
2. One of the ways to change the course of a brand is to modify the
product. Under product modification, ________ adds size, weight,
materials, supplements, and accessories that expand the product’s
performance, versatility, safety, or convenience.
•technological improvement
•feature improvement
•style improvement
•quality improvement
Final Exam Answers just a click away STR 581 Capstone Final
Examination

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3. Marketers need to identify the hierarchy of attributes that guide
consumer decision making in order to understand different competitive
forces and how these various sets get formed. This process of
identifying the hierarchy is called ________.
•market estimation
•brand association
•market partitioning
•market valuation
4. This is designed to check systematically and continuously whether
the premises on which the strategy is based are still valid
•Special alert control
•Strategic surveillance
•Implementation control
•Premise control
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5. A firm must know where to position its product based on price and
promotional efforts
quality
communication
region
6. When performing this analysis, it is good for strategic planners to
consider similarities between the benefits the customers derive from
the products and services that other firms offer.
Competitive analysis
Business analysis
Customer analysis
Company analysis
Find the quiz answers here STR 581 Week 2 Knowledge Check (Latest)

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7. What is the perceived monetary value of the bundle of economic,
functional, and psychological benefits customers expect from a
given market offering because of the product, service, people, and
image?
 Ultimate service benefit
 Complete marketing benefit
 Total customer benefit
 Total management benefit
8. A valuable result of task environment analysis with respect to
geographic, demographic, psychographic and buyer-behavior
factors is called
 competitor profile
 financial position
 vendor profile
 customer profile

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9. The ability to meet humanity’s needs without harming future
generations is now a top priority in most corporate agenda
ethics
sustainability
rules
righteousness
Complete Answers just a click away STR 581 Week 2 Complete
10. Large-scale, future-oriented plans for interacting with the
competitive environment to achieve the company objective refers to
its
strategy
dynamic policies
competitive analysis
goals

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11. With ________ as a target market strategy, the firm concentrates on
serving many needs of a particular customer group.
single-segment concentration
product specialization
market specialization
selective specialization
Find the final exam answers here STR 581 Capstone Final Examination,
Part Three (Latest)

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12. Company X's principal strength is its inbound and outbound
logistics system; its relative weakness, however, is after-sales service.
Its competitor, Company Y, however is often plagued with lagging
shipments and an inflexible distribution setup. Company Y remains
successful because it maintains a fully staffed service department and,
as a result, the company is known for its dependable service. This type
of analysis allows them to identify ways to build on relative strengths
and avoid dependence on capabilities at which the other firm excels.
Disaggregating
Benchmarking
Past performance comparison
Industry comparison
13. The strategic factor that involves the beliefs, values, attitudes,
opinions, and lifestyles of persons in the firm’s external environment, as
developed from cultural, ecological, demographic, religious,
educational, and ethnic conditioning.

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Political factor
Stakeholder factor
Economic factor
Social factor
14. Leaders galvanize commitment to embrace change through
clarifying strategic intent, building an organization, and
shaping organizational culture
developing a vision
developing a mission
planning strategy
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15. How do functional tactics compare to business strategies?
Functional tactics are more focused on the general direction of the firm
than business strategies.
Functional tactics are more focused on a commitment to corporate
strategy than business strategies.
Functional tactics are more specific than business strategies.
Functional tactics are more long-term than business strategies.
16. Under which of the following conditions is the frequency the most
important factor in media selection?
When introducing flanker brands
When going into undefined target markets
When launching infrequently purchased brands
When there is high consumer resistance to the product
Find the quiz answers here STR 581 Week 4 Knowledge Check (Latest)

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17. New-to-the-world products are ________.
new product enhancements that supplement established products
low-cost products designed to obtain an edge in highly competitive
markets
new products that create an entirely new market
existing products that are targeted to new geographical markets
18. BMW’s "The ultimate driving machine," American Express' "Don't
leave home without it," New York Times' "All the news that's fit to print,"
and AT&T's "Reach out and touch someone" are all examples of
________.
brand mission
brand vision
brand slogan
brand personality
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19. Which component of a marketing audit includes major
developments in income, prices, savings, and credit that affect the
company?
Economic
Political
Cultural
Technological
20. Prestige LLC, a small company that manufactures specialty cereals
and energy bars, wants to launch a "green marketing" program in
response to heightened consumer awareness about environmental
issues. What should the company do to maximize the program's
chances of being successful?

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Explain the rules and regulations laid out by governmental agencies to
protect the environment.
Focus on the efforts and costs incurred by the company to bring these
"green" products to consumers.
Emphasize benefits to the consumer rather than environmental
benefits.
Demonstrate that the products will benefit both customers and the
society in the long-term.
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21. When diversification involves additions of a business related to the
firm in terms of technology, markets or products, it involves
vertical diversification
concentric diversification
horizontal integration
concentrated growth

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22. These social responsibilities are those that are voluntarily assumed
by a business or organization. They include public relations activities,
good citizenship, and full corporate social responsibility.
Economic responsibility
Legal responsibility
Employee responsibility
Discretionary responsibility
Click here and download STR 581 Week 4 Strategic Choice and
Evaluation
23. Which control should periodically reassess its approach to the
marketplace with a good marketing audit?
Strategic control
Marketing control
Ethical control
Performance control

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24. What type of strategy consists of geographical pricing, price
discounts and allowances, promotional pricing, and differentiated
pricing?
Regular prices
Fixed pricing
Price adaptation
Altered pricing
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Strategic Plan and Presentation
25. A set of ideas on organizational control based on the belief that the
separation of the ownership from management creates the potential for
the wishes of owners to be ignored refers to
agency theory
the moral hazard problem
Adam’s theory
ethical responsibilities

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26. Firms using this generic strategy attempt to build customer loyalty
by stressing a specific product attribute above other product
qualities.
Cost leadership
Concentrated growth
Focus
Differentiation
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581 Capstone Final Examination, Part Three
27. A company can learn a great deal by analyzing the degrees of brand
loyalty. For example, ________ can show the firm which brands are most
competitive with its own.
switchers
hard-core loyals
shifting loyals
split loyals

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28. This is an important structural decision and resultant separate
activities need to be coordinated and integrated back together as a
whole so the business functions effectively.
Broadening
Differentiation
Diversification
Preferencing
29. This is a historically popular technique through which managers
create a quick overview of a company's strategic situation—it is based
on achieving a sound fit between internal resources and the external
situation.
Internal analysis
Value chain analysis
External analysis
SWOT analysis
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18. 30. The marketing manager needs to know the cost of the research
project before approving it. During which stage of the marketing
research process would such a consideration most likely take
place?
Step 4 – analyzing the information
Step 5 – drafting the report
Step 1 – defining the problem
Step 2 – developing the research plan
About Author
This article covers the topic for the University Of Phoenix STR 581 Final
Exam. The author is working in the field of education from last 5 years. This
article covers the basic of STR 581 Final Exam Assignment from UOP.
Other topics in the class are as follows:

19. STR 581 Week 1 Knowledge Check (Latest)
STR 581 Week 1 Complete
STR 581 Week 2 Research Proposal
STR 581 Week 2 Learning Team Activity
STR 581 Week 2 Knowledge Check (Latest)
STR 581 Week 3 External and Internal Environmental Analysis
STR 581 Week 3 Learning Team Peer Evaluation
STR 581 Week 3 Knowledge Check (Latest)
STR 581 Week 3 Complete
STR 581 Week 2 Complete
STR 581 Week 4 Strategic Choice and Evaluation
STR 581 Week 4 Learning Team Peer Evaluation
STR 581 Week 4 Knowledge Check (Latest)
STR 581 Week 4 Complete
STR 581 Week 5 Implementation Strategic Controls and Contingency
Plans
STR 581 Week 5 Learning Team Peer Evaluation

20. STR 581 Week 5 Knowledge Check (Latest)
STR 581 Week 5 Complete
STR 581 Week 6 Strategic Plan and Presentation
STR 581 Week 6 Complete
STR 581 Week 2 Capstone Final Examination, Part One
STR 581 Week 4 Capstone Final Examination, Part Two
STR 581 Week 6 Capstone Final Examination, Part Three
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