Learn from 9 of the world's leading conversion optimization experts including landing page expert Oli Gardner, Peep Laja, Michael Aaagaard, HubSpot, Copyblogger, Joanna Wiebe, Rich Page, Roberta Rosenberg, and Linda Bustos, and discover everything you need to create high-converting landing pages.
30 days, 11 episodes, 9 videos, 9 conversion rate optimization experts, 20,417 words and zero cost.
2. Everything you need to know
to create high-converting landing pages
to get more leads and more sales from your marketing.
Includes tips from some of the world’s most respected
marketers and conversion rate experts.
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
3. NEVER STARTa marketing campaign
WITHOUTa landing page
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
7. spend 50% of your time
WRITING YOUR HEADLINE
and the rest writing your
CALL-TO-ACTION
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
8. Button color is irrelevant
BUTTON CONTRAST
IS WHAT MATTERS
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
9. The tipping point
between a visitor
and a customer
lies in
MATCHING
DESIRE
WITH
RELEVANCE
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
YOUR MARKETING
DOESN’T ENDwith a conversion
Where there is intent
there is opportunity
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
10. Every
Page Can Be Better
ALWAYS BE TESTING
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE
11. Communicating the
VALUE OF CRO
Show them the
THE SMART MARKETER’S LANDING PAGE CONVERSION COURSE BROUGHT TO YOU BY UNBOUNCE