Create videos that convert. Wistia is creating the simplest, most effective educational videos on the web for their video hosting product. On January 21st, Wistia's marketing video experts, Kristen Craft and Dave Cole share their secrets. Kristen and Dave will teach you how to best leverage video to drive conversions for your business. In this month's Unwebinar, you'll learn: - About A/B testing video thumbnails - How video length affects engagement - How to use video analytics to optimize your conversion rate - Video creation and distribution best practices

1. Increase Your Landing Page Conversions
with Video

2. Ryan Engley
Director of Customer Success
Unbounce
@ryan_engley
Join our chat on
Twitter

3. Kristen Craft
Guest Photo
Dave Cole
Marketing
Wistia
Customer Happiness
Wistia
@thecrafty
Join our chat on
Twitter
Guest Photo
@mrdavidjcole

4. Who is Wistia?

5. We are 24 people who love video marketing

6. Plus a few dogs.

10. Why Use Video?

11. Reason #1
People
Love
Videos

12. Reason #2
People
Love
People

13. Reason #2

14. Reason #3
Video lets you measure how people
engage with your content.

15. Reason #4
Video helps you explain your product or service.

16. What We’ve Learned About Video at Wistia
(Best Practices & Data Time!)

17. Data Point #1:
Videos help landing pages perform better.

21. Data Point #2:
Video Length Matters

24. Not only does length matter.
!
The perception of length matters.

25. These trends hold true even when the content is identical!

26. Data Point #3:
Emails With Videos Get Clicked

27. Click:open rate = 12%
Click:open rate = 38%
300% increase!

28. How to Get Started with Video

29. Use the camera you have.
(Hint: the iPhone is a great option!)

30. Use tools that make life easier

31. Get Advice: wistia.com/learning

32. Dive Right In!

33. How to Use the Data from Your Videos

36. A/B Test Video Thumbnails

37. How to A/B Test Video Thumbnails:
Step 1: Upload a video and pick a thumbnail.
Step 2: Copy the video and choose a new thumbnail.
Step 3: Embed the videos in your A and B landing pages.
Step 4: Check those stats!

38. How to Embed a video in Unbounce

44. CONVERSION!

45. Get in touch!
!
Kristen Craft
Guest Photo
Dave Cole
Marketing
Wistia
Customer Happiness
Wistia
@thecrafty
Guest Photo
@mrdavidjcole

46. try.unbounce.com/for-video-landing-pages

47. Why use Unbounce
to build your landing pages?

48. You’ll get better results
from your campaigns
Increase your conversion rates
with targeted pages & A/B testing

49. Building pages
with Unbounce is fast
Quit waiting weeks for your developers

50. You maintain control
of your campaigns
Build, publish and optimize
without having to wait for developers or designers