Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
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Topic: Future Proofing Your SEO This year Google released fresh Panda and Penguin algorithm updates. The updates have shaken up the world of search and forced digital marketers to change their approach to SEO. By future proofing your website you can make sure that your SEO strategy is both sustainable and profitable. Key takeaways: Conduct a 10 minute SEO health check How to meet the Google Webmaster Guidelines Panda proof your content for future updates Penguin proof your backlinks for future updates How to detect and remove unnatural links (tips and tools) When to use the Google Disavow Tool How to submit a Google Reconsideration Request Successful content marketing strategies Sustainable inbound marketing techniques SEO checks you can (and should) do every day
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Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
- 1. By Oliver Ewbank (@Koozai_Ollie) FUTURE PROOFING SEO #EDGEBHAM – SEPTEMBER 2013
- 10. META DATA
- 13. TECHNICAL SEO
- 16. WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
- 17. POSSIBLE MARKUPS
- 20. HOW TO USE YOUR BLOG
- 22. QUALITY COPY
- 31. DON’T DUPLICATE
- 32. THE SOLUTIONS
- 39. LINK ANALYSIS
- 43. Links on SEO directories, blog networks, advertorial networks and any other SEO ‘scheme’ should be removed, disavowed or nofollowed Will the link deliver referral traffic (if nothing else)? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
- 44. AVOID THESE TOO
- 49. Anchor Text: Natural? REVIEW DATA IP Address: Suspicious? PageRank: Too good to be true? Relevancy: Irrelevant?
- 52. DISAVOW TIPS
- 56. RECONSIDERATION REQUEST Only if unnatural link warning is seen in Google Webmaster Tools Tone of Cover Letter Provide Data
- 59. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper kooz.ai/backlinks-guide
- 69. GUEST BLOG POSTS
- 71. INFOGRAPHICS
- 74. Educate Inform Referral Traffic 6 Month Strategy Share It Relevant to User YOUR CONTENT Branded Links Premium Content
- 80. Run Panguin Tool Google Webmaster Tools Screaming Frog Google Analytics Test Robots.txt GWT Latest Links 10 MINUTES Copyscape Link Risk
- 82. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
- 83. IMAGE CREDITS 72 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/ http://www.bigstockphoto.com/
- 84. RESOURCES http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://www.seroundtable.com/google-press-releases-nofollow-17151.html http://www.stateofsearch.com/future-proofing-link-building-strategies/ http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://moz.com/blog/seos-dilemma-link-building-vs-content-marketing-whiteboard-friday http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization http://www.koozai.com/blog/search-marketing/daily-seo-checks/ http://www.seowizz.net Google Penalty Recovery (Brighton SEO ) -Tim Grace http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
- 85. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
Notas do Editor
- This will help you whether you’ve already upgraded or not.
- This will help you whether you’ve already upgraded or not.
- CHANGE COLOURS
- DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
- DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
- DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….