Proposal for Axe Body Spray

M arket Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

C onsumer Analysis ,[object Object],[object Object],[object Object],[object Object]

C onsumer Analysis Cont’d ,[object Object],[object Object],[object Object]

C onsumer Analysis Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B rand Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

M arketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

T raditional Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

O ther Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

CU of van and two men CU of hippie chick spraying hip guy

LS of crowd at Woodstock CU of two women and hip guy with Woodstock stage in background

LS Hip guy throws AXE to friend ] CU of friend watching hip guy get into van with chick

CU Friend catches bottle Product shot with slogan

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