Some numbers about innovative startups in Italy

1. The future is bright
IED
Lesson 10/2014
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com

2. 10. The future is bright
Course program
1. Italian Startups
2. Set up a startup in Italy
3. I've got an idea. And now?
4. Market and costs
5. Value analysis and business model
6. Business Model Examples and Pitch
7. Communicate
8. Being net
9. Funding
10. The future is bright
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3. 10. The future is bright
Today's table of content
• Your pitches
• Some numbers about innovative startups in Italy
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4. 10. The future is bright
Funding: quick recap
Past slides available on Slideshare @ubifrieda:
!
https://www.slideshare.net/ubifrieda/
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5. 10. The future is bright
Funding: quick recap
• Financing:
• Equity capital
(friends, seed investment, business angel, venture
capitalist)
• Crowdfunding
• Loan
• Other
(announcements, access to credit)
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6. 10. The future is bright
Funding: quick recap
Crowdfunding means lot of people support with money an idea or
a project.
• Donation based - donate money to support a cause (Kapipal, …)
• Reward based - non-monetary rewards, often a product or a pre-
series item. (Eppela, Indiegogo, BeCrowdy, …)
• Social landing or peer-to-peer landing - receives an interest rate
in exchage
• Equity based - receives shares of a company (StarsUp,
Unicaseed, …)
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7. 10. The future is bright
Funding: quick recap
Other sources:
• Loan capital and credit (from Bank and Real Estates
Founding)
• Grant and awards
• Leasing
• Sponsorship
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8. 10. The future is bright
Funding: quick recap
Hints:
• Networking
• Fundraising takes longer than you think
• There are periods of low investor activities (avoid late
summer and winter holidays)
• Advisor and mentorship will become more important
than connective
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9. 10. The future is bright
Your pitches!
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10. 10. The future is bright
Registro Imprese
• 1700+ startups listed as of February 2014 (54% funded
after Startup Decree)
• 123 new registrations (4/day) since January 2013
(peak: 305 in March 2013)
• average age 18 months: 43% < 1 year, 30% > 1 and <
2 years, 13% > 2 and < 3 years, 9% > 3 and < 4 years
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

11. 10. The future is bright
Kind
• 82,3% srl
• 7,2% srls
• 1,9% spa
• 1,5% coop
• 1% srlcr
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

12. 10. The future is bright
Territory
• 58% North
• 23% Middle
• 19% South
• 341 startups in Lombardia, 192 Emilia Romagna, 177
Lazio..
• 228 in Milano province, 158 Rome, 113 Turin
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

13. 10. The future is bright
Ratio: startups Vs companies
• 7,6 startups over 10000 imprese in Trentino Alto-Adige,
5,5 Friuli Venezia Giulia, 4,7 Marche
• Top3 provinces: Trieste, Trento and Ancona
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

14. 10. The future is bright
Employes
• Average employes number: 2,6
• only 3,5% startups have 10+ employes
(small set of data available: only 550 startups fulfilled this
information)
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

15. 10. The future is bright
Revenues
• 60%: up to 100.000€
• 33,6%: 100.000-500.000€
• 6,4%: 500.000-5millions €
(in 2012, small set of data available: only 474 startups
made this information available)
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

16. 10. The future is bright
Field
• 78%: service industry
• 18%: craft
• 4%: commerce
• some in agriculture and tourism
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

17. 10. The future is bright
Seed and Venture Capital
In 2012:
• 106 funded at early stage (source: AIFI). 135 mio,
average: 1,3mio
• 95 funded by angel investors (source: IBAN). 95 mio,
average 360k
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http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF

18. 10. The future is bright
..and now?
It’s up to you.
!
Good luck!
!
Frieda & Emma
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