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Improve your online advertising campaigns The next generation campaign management
What does Shop2market do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You can do this all by yourself (we provide a training)
Insight in the real Cost per Order Pagina 3 The true CPO provides a totally different picture  Advertisement costs Assigned orders ,[object Object],[object Object],[object Object],[object Object],[object Object]
Double the amount of orders on  CPC/CPM channels RoaS # Promotions First optimize the content per channel! Source: Shop2market.com Profitable ads differ per channel Deactivate non profitable ads per channel Content and promotions change every day!  Be independent of your IT department Cut the costs in half and double the amount of channels 50% of the costs are related to Ads without any revenue 10% - 20 % of the products
 
Provide insight in the real results per affiliate (eCPC) Award based upon contribution (not last cookie) Why deduplicationscripts  work counter productive
Why last cookie counts doesn’t work  Listing site ,[object Object],[object Object],[object Object],[object Object],[object Object],Real-time conversion attribution is the  only  possible solution Kieskeurig.nl Discount Cashback Games Retargeting
 
Improve your listing on CSE’s  with the PriceWatch ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Shop2market Presentation-UK

  • 1. Improve your online advertising campaigns The next generation campaign management
  • 2.
  • 3.
  • 4. Double the amount of orders on CPC/CPM channels RoaS # Promotions First optimize the content per channel! Source: Shop2market.com Profitable ads differ per channel Deactivate non profitable ads per channel Content and promotions change every day! Be independent of your IT department Cut the costs in half and double the amount of channels 50% of the costs are related to Ads without any revenue 10% - 20 % of the products
  • 5.  
  • 6. Provide insight in the real results per affiliate (eCPC) Award based upon contribution (not last cookie) Why deduplicationscripts work counter productive
  • 7.
  • 8.  
  • 9.
  • 10.

Notas do Editor

  1. Maar eerst even een stukje achtergrond zodat je weet wie dat zegt en waarom Shop2market is 3 jaar geleden ontstaan aanvankelijk als tool voor het genereren van datafeeds. We hebben in Frankrijk webwinkels die op 30-40 kanalen adverteren Shop2market meet voor zo ’n 22M promoties de effectiviteit en bepaald de cpo. Dat nieuwe inzicht geeft vaak een totaal ander beeld dat Google Analytics - > Voorbeeld beslist 100 orders > stoppen > organisch resultaat stort in Inzicht is de basis voor alle strategische besluiten Maar ik had jullie 3 take away beloofd. Kennen jullie ze nog?