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Getting Social
Finding your voice in the Global conversation
              By Neil Krasnoff
Do you write for your own blog or on
          other Web sites?
A. Yes
B. No
What is your main social network
A.   LinkedIn
B.   Facebook
C.   Twitter
D.   Other/None
Which of these do you do most often
         on a social network
A. Keep in touch with friends at school
B. Find out what is happening in the world
C. Share opinions
Which of these do you trust most as a
      source of information?
A.   Google or other Internet search
B.   Your family and friends
C.   highly respected experts
D.   Twitter or Facebook
E.   Mr. Krasnoff/Library information
It is easier to engage in bad behavior
such as lying, cheating, bullying, etc.
A. Offline in real life
B. Online
C. Not sure/depends
Why go Social?
•   Be the first to know about stuff
•   Meet interesting people
•   Learn new things
•   Sell or buy products
•   Find mentors and gurus
•   Be helpful and influential yourself
•   Find opportunities and make a better future
    for yourself and the world
Social Media =Collective Intelligence
                    • In 2011 all the
                      computing power
                      on the Internet =
                      about 1 human
                      brain.

                    • If you’re not part of
                      it, you’re not part of
                      humanity’s future.
In a world with 7 Billion people where do
you fit in?
How can you contribute to Social
               World?
• Helper- ex. Tips and cheat codes for video games
• Expert-Know more about shoes than almost
  anyone
• Conversationalist or Networker-talk with a wide
  variety of people centered on your interests
• Reporter-ex. Live Tweeting from the DISD School
  Board
• Commentator-Ex. React to live events like
  President #Obama speech
How to establish a positive online
                 image

• Define yourself. What is your brand?
• Find the right people
• Learn the lingo. Use smart language
• Understand the roles and ethics of online
  participation
• Learn tips and maintain positive attitude
• Think BIG
Defining your brand online
•   Main interests and hobbies you post about
•   Language you choose
•   People you associate with
•   Manners

    It’s not what you are doing, but what you are
    interested in.
Ga Ga for the 80/20 Rule!
Who to follow?
• People you admire
• Journalists that cover your favorite topics
• People in careers you want to be in
• People you find in #chats that say something
  you like
• Professors at colleges you want to attend or in
  fields that you want to study
Things to do soon
• Change your online profiles and posts to be
  about your beliefs and ideas
• Participate in discussions
• Deliberately search for interesting people
• Read books and online articles and share
  about them
After hearing this presentation do you
 want to do more social networking?
A. Yes
B. No
C. Maybe
Goals for this year
• Increase participation in Echo Social Media
  Club
• Get more #amsnth mentions on Twitter and
  ‘Likes’ on Facebook
• Establish international student connections
  with Australia and other countries

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Getting Social: Find Your Voice in the Global Conversation

  • 1. Getting Social Finding your voice in the Global conversation By Neil Krasnoff
  • 2. Do you write for your own blog or on other Web sites? A. Yes B. No
  • 3. What is your main social network A. LinkedIn B. Facebook C. Twitter D. Other/None
  • 4.
  • 5. Which of these do you do most often on a social network A. Keep in touch with friends at school B. Find out what is happening in the world C. Share opinions
  • 6. Which of these do you trust most as a source of information? A. Google or other Internet search B. Your family and friends C. highly respected experts D. Twitter or Facebook E. Mr. Krasnoff/Library information
  • 7. It is easier to engage in bad behavior such as lying, cheating, bullying, etc. A. Offline in real life B. Online C. Not sure/depends
  • 8. Why go Social? • Be the first to know about stuff • Meet interesting people • Learn new things • Sell or buy products • Find mentors and gurus • Be helpful and influential yourself • Find opportunities and make a better future for yourself and the world
  • 9. Social Media =Collective Intelligence • In 2011 all the computing power on the Internet = about 1 human brain. • If you’re not part of it, you’re not part of humanity’s future.
  • 10. In a world with 7 Billion people where do you fit in?
  • 11. How can you contribute to Social World? • Helper- ex. Tips and cheat codes for video games • Expert-Know more about shoes than almost anyone • Conversationalist or Networker-talk with a wide variety of people centered on your interests • Reporter-ex. Live Tweeting from the DISD School Board • Commentator-Ex. React to live events like President #Obama speech
  • 12. How to establish a positive online image • Define yourself. What is your brand? • Find the right people • Learn the lingo. Use smart language • Understand the roles and ethics of online participation • Learn tips and maintain positive attitude • Think BIG
  • 13. Defining your brand online • Main interests and hobbies you post about • Language you choose • People you associate with • Manners It’s not what you are doing, but what you are interested in.
  • 14.
  • 15. Ga Ga for the 80/20 Rule!
  • 16. Who to follow? • People you admire • Journalists that cover your favorite topics • People in careers you want to be in • People you find in #chats that say something you like • Professors at colleges you want to attend or in fields that you want to study
  • 17. Things to do soon • Change your online profiles and posts to be about your beliefs and ideas • Participate in discussions • Deliberately search for interesting people • Read books and online articles and share about them
  • 18. After hearing this presentation do you want to do more social networking? A. Yes B. No C. Maybe
  • 19. Goals for this year • Increase participation in Echo Social Media Club • Get more #amsnth mentions on Twitter and ‘Likes’ on Facebook • Establish international student connections with Australia and other countries