2. WHY DO SOME BRANDS STRUGGLE?
Lots of opportunity, limited budget
Can’t contain (or control) campaigns
Difference between what you say, what people hear
Not new but bigger and faster
3. WHY LISTEN TO SOCIAL MEDIA?
Find Understand
influencers audiences
Share Understand
creativity markets
Set targets Evaluate
campaigns
12. IT’S COMPLICATED
Entering a conversation, not pitching on the
phone
Different channels, different rules
It’s transparent, quick and big
People react unexpectedly
13. SO LISTENING CAN HELP
A campaign idea which needs to find an
audience
A good campaign become great
Spot why something might not work