Presentation given to Talk PR, November 2012

1. HOW CAN SOCIAL
MEDIA LISTENING HELP
YOUR CAMPAIGNS?
MATTHEW CAIN
TRUFFLENET

2. WHY DO SOME BRANDS STRUGGLE?
Lots of opportunity, limited budget
Can’t contain (or control) campaigns
Difference between what you say, what people hear
Not new but bigger and faster

3. WHY LISTEN TO SOCIAL MEDIA?
Find Understand
influencers audiences
Share Understand
creativity markets
Set targets Evaluate
campaigns

4. FOR EXAMPLE

5. IS SOCIAL MEDIA RIGHT FOR US?
Sidestepping
sarcasm
Using peer
pressure

6. WHICH SOCIAL MEDIA SHOULD I USE?
Different
attitudes
Different
content

7. WHAT DOES THE AUDIENCE EXPECT?
Authenticity
Activating
fanbase

8. WHAT SHOULD WE DO MORE OF?
Using
support
Maximising
value

9. BECAUSE SOMETIMES
....

10. THIS HAPPENS

11. OR THIS

12. IT’S COMPLICATED
Entering a conversation, not pitching on the
phone
Different channels, different rules
It’s transparent, quick and big
People react unexpectedly

13. SO LISTENING CAN HELP
A campaign idea which needs to find an
audience
A good campaign become great
Spot why something might not work

14. CONTACT DETAILS
@mcaino
slideshare.net/trufflenet
Trufflenet
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London
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