Never before has it been this easy or cheap to get your company's name to your targeted audience. No...

1. Social Media Marketing Does not Need to Be A Headache,
Examine Our Pointer Out
Never before has it been this easy or cheap to get your company's name to your targeted audience.
Not only has social media marketing found a great way for new companies to reach their potential
customers, but it has found a way to do it that is entertaining. There is no confusion why it is
becoming the most powerful and desired marketing plan available. The tips offered here will assist
you in using social media to the best of your abilities.
Write a guest http://finance.yahoo.com/news/twitter-marketing-message-push-too-123600556.html
post on a blog in your niche or allow a guest blogger to post on your blog. You will get more visitors
this way. Whenever you decide to guest blog on someone's site, always include links that go back to
your own site. Make sure you also allow your blogger to link back as well. The followers of that
blogger will be more likely to seek info about your site.
When you post on a blog, make sure that there is a button the viewer can use to share the post to
Facebook close by. This makes the site convenient for visitors to share with others. They can
forward blog posts to their friends. This increases the amount of people that will see your blog that
may become customers. These people can then use your services or purchase your products.
Develop quality content targeted for social media. If you are just haphazardly flinging words,
advertising or any number of mundane snippets at your customers, then you are wasting your time
and losing their business. Be as concerned about your social content offerings as you are for the
content on your business site.
If your blog has grown popular, put up some stats showing your visitors how many others follow
your content. Demonstrating your growth through showing the number of Facebook "likes" you've
received, Twitter followers you've accumulated or any awards your site or blog has received is a
great way to prove your "social worth."
Something that
http://www.wordstream.com/blog/ws/201
4/01/09/social-media-marketi-
g-strategies people should remember
when they're using social media to
market is to stay as active as they can. It
is critical to remain social if you intend to
achieve success. The interactions and
regular activity keep your audience
interested. By contrast, if you are
constantly adding something new to the
mix, you will generate buzz that keeps
your followers coming back for more.
To help your customers help you spread your content, make sure blog posts have the right buttons to
get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and
the Retweet button for Twitter users. When you have engaging content your regular followers like,

2. they will spread it around the internet, hopefully drawing more followers to you.
Use Facebook to run a special promotion or a competition. Everyone loves winning something, so
your followers are sure to get involved. Whether you offer a free product, a special high-amount
coupon or a big or small prize, it will get people more actively involved with your Facebook page. It
also builds goodwill with your customer base.
Use the questions and answer feature of LinkedIn. LinkedIn's Q&A works like a large discussion
forum: look up questions related to your products or industry and write useful answers to them. You
could also post a link to one of your articles if you do not have time to write something.
Keep your Facebook page up to date with your most recent blog posts. As soon as your blog is
published, update your Facebook page to reflect the new post. This allows your followers to access
your fresh content as soon as possible. The sooner your content is available to others, the sooner it
works for you to attract new visitors.
An important aspect of business social media is company branding. Prominently locate your
company logo on key pages, by making it your background or avatar. Use consistent colors across
your whole social media presence. This allows your followers to trust, and know, who they're
listening to and following. Make good use of branding techniques, and remember that consistency is
key.
Frequently, leave friendly posts and helpful comments on the pages of fellow blogger's sites. If you
are social, then people will see this and want to be friends with you. You can easily do this by talking
to others that blog in your niche. This strategy can also lead to good networking benefits.
Think about handing out some freebies using your profile on a social media site. All individuals like
getting free stuff, and by doing it, you can draw new subscribers to your various social media pages.
Just choose what free product or service you are going to offer, and then visit a number of the most
heavily followed social media profiles for freebies and put up the link to where individuals can come
for it.
To get a leg up on the social media marketing of competitors, embrace all forms of social media.
Many companies assume that social media has matured and think they only need presence on
Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that
MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to
expose yourself where other players are not.
If social media marketing is new to you, here is a tip to help you understand it better. Think of the
social media sites as places in which you can create a picture and a voice for your business. Your
posts represent the viewpoint of your company. Consider social media as the way to communicate
who you are, what your product is and what value your product has for potential customers.
Do not get discouraged or give up on your social media site. Success with social media is not
something that usually happens overnight, rather it takes a lot of time to build up loyal followers to
get benefits of this type of marketing. If your techniques seem to be failing, reevaluate the specific
methods that are not leading to success.
Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a

3. reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm
you in the long run. Remain professional and calm when you respond. Remember, the whole world
has access to what you tweet.
You need to be sure that you understand who your target market is going to be when you create
your social media page. You need to be able to share comments and information that will be of
interest to your followers. They will be able to feel that you understand them and their needs with
appropriate comments.
Social media has taken over the internet world by storm. If you're not advertising your web page on
these sites in some fashion, then you are missing out on a huge piece of the puzzle. Use this article
to learn what you need to know about marketing your site on these platforms.