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Evolving from a Product Idea to a Repeatable Success
1. Evolving from a Product Idea to a
Repeatable Success
Scott Barnett
www.repeatablesale.com
@scottabarnett
2. About Me
• Enterprise Software turned Cleantech
• 24 years industry experience (Product Dev’l,
Sales, Marketing, Startups, Failures!)
• Started blogging in 2010 about repeatable
sales issues
• Current a Global Sales Leader for GE Energy
Storage (Durathon)
3. Lean Startup Principles
• Build-Measure-Learn
• Validated Learning
• Innovation Accounting
• The Law of Small Batches
PRODUCT
STRATEGY
VISION
4. Marketing/Sales 101
• “What” are you selling
• “Who” is your customer
• “How” do you reach them
• “Why” do they need your product/service?
“The first principle is that you must not fool
yourself and you are the easiest person to
fool.” - Richard Feynman
Blog Post: http://bit.ly/yWBpeL
6. B2B vs. B2C
• You better be viral to do B2C
• B2B is hard. No shortcuts
• Get the right people (Mavericks)
• Tactics / Strategy
• Channels
• Should you blog?
Blog Posts: http://bit.ly/ladkSX
http://bit.ly/rFu9hr
7. Entrepreneur Wisdom
• Tenacity is about pushing forward every day
and not accepting “no’s” while resiliency is
about taking punches every day and not
falling down. (Mark Suster)
• Forgive and remember (Jeffrey Pfeffer)
• High touch makes all the difference for a
startup to engage with its customers – GET
OUT OF THE BUILDING
8. Must Read Blogs/Books
• Mark Suster –
http://www.bothsidesofthetable.com/
• Steve Blank – http://steveblank.com/ - and his
book (4 steps to the Epiphany)
• David Skok – www.forentrepreneurs.com
• Startup Lessons Learned (Eric Ries) -
http://www.startuplessonslearned.com/ and
his book (The Lean Startup)
9. The Repeatable Sale
• Always Improve/Iterate
• Competition is Good
• DON’T DRINK THE KOOL-AID
• NAIL IT BEFORE YOU SCALE IT
(Steve Blank)
www.repeatablesale.com
Notas do Editor
I strongly recommend reading The Lean Startup – by Eric Ries – which came out in September 2011. Main Concepts: Build – Measure – Learn – strong need to “Pivot” if the numbers don’t make sense. Validated Learning – don’t “achieve failure” Innovation Accounting – How much is it costing you to innovate? Do you know? Small Batches – can you innovate in smaller batches?
DON’T DRINK THE KOOL-AID (Every entrepreneur who has failed)Your stuff is not nearly as good as YOU think it isNAIL IT BEFORE YOU SCALE IT (Steve Blank)Be wary of the “Sugar Daddy”If you can’t create a cookbook, you don’t have repeatability