An outline CV of Broomheads' work

1. CV & SELECTED WORKS
April 2012

2. About Broomheads’ Homemade:
We are a creative practice with a background in design
and architecture. Over the years we have gained in-depth
knowledge of how public art is produced using workshops,
public opinion, research and good design. Our goal is to
bring something positive to peoples’ environment creating
public art that can be understood and embraced.
Our ethos: Architecture & Design
‘Homemade’ symbolises what we feel is important: honesty;
keeping things simple; commissioning local and using the
fewest materials or ingredients; turning nothing into
something; bringing people together; and using our home
to make art that brings a smile. Contents:
Working with people:  Johnson Fold FM, Bolton
For us understanding, listening and visualising is key to  Pleckgate, Blackburn
working with people. Organising workshops and enthusing
 Square Routes, Lancaster
groups to come up with ideas is a really enjoyable part
of the design process. This is where the simplest of  Dream it, Build it, London
ideas can spark a fantastic piece of design.  SpArC, Bishops Castle
 Wonderwood, Leeds
Placemaking:  Lightwave, London
We work with unloved and unused spaces and produced good  CV: Personal statements and references
design that enhanced and instilled pride. For us taking  CV: Key projects and awards
time to understand the environment and the people who use
it is paramount.
Working to budget:
We’ve worked with a broad range of budgets and always
keep things transparent. A bit of creative thinking and Contact:
elbow grease gets the job done.
Tony & Aprille Broomhead
Thank you: 54 Glenalmond Road
We are excited about this project and we would love to be Greystones
involved. The following pages give our initial thoughts Sheffield
about the project and explain a little more about us and S11 7GX
our work.
m: 07866587715
e: hello@broomheadshomemade.com
All the best Tony & Aprille w: www.broomheadshomemade.com

3. Johnson Fold FM
Location: Bolton, Lancs
Cost: £2,500
As part of the Johnson Fold estate annual broadcast we were commission to
engage the community in the science of radio. We worked with a local youth
group to create three shows and to ensure everyone could tune in we devised a
simple cardboard radio.
Funded by Bolton at Home

4. Pleckgate
Location: Blackburn, Lancs
Cost: £250,000 Working as Lead Artists we have developed an arts strategy for a new BSF academy in
Blackburn. We engaged with the community through a number of events, including walks,
radio workshops, film-making and planting days.
The engagement process influenced the design of several public artworks that are
currently being realised in and around the school. The projects include constructing
project film a new retaining wall made from local stone and artworks in the school grounds which
integrate the landscape and building to create an overall piece.
CLICK HERE TO VIEW
The project is funded by Blackburn with Darwen Council.

5. Square routes
Location: Lancaster, Lancs
Cost: TBC
The Square Routes project involved working with pupils from 4 Lancaster schools
to develop ideas for improvements to public spaces in the town centre. The pupils
created a film and podcast which highlighted issues and suggested solutions.
The film was presented to the City Council and shown in the tourist information
project film
centre. The work influenced the city’s planning policy and gave a voice to the
young people of Lancaster. We then worked with the Council to transform those
ideas into a cultural masterplan.
CLICK HERE TO VIEW
The project was funded by Lancaster City Council.

6. Dream it, Build it
Location: Royal Festival Hall
Cost: £18,000
This delightful workshop led project comprised a jigsaw of soft building
blocks, that created a 1:25 scale replica of the Royal Festival Hall,
Queen Elizabeth Hall and Hayward Gallery. Each block containing an
electronic tag that triggered film footage about the area.
Project funded by South Bank Centre and CABE

7. SpArC
Location: Bishops Castle, Shropshire
Cost: £16,000
Broomheads’ are currently working with a group of young people in rural
Shropshire to design a bold piece of public art for the outside of SpArC, the
local sports and arts centre.
The aim of the project is to bring the internal creative character of the
SpArC centre to the fore and to make it identifiable as a vibrant community
venue. The final design will celebrate the input of the local youth.
The project is funded by the Big Lottery Fund

8. Wonderwood
Location: Holbeck, Leeds
Cost: £20,000
This enchanting community space was commissioned by Holbeck Urban Village. The
installation was originally designed as a temporary summer project but it has
become so popular it is now a permanent feature.
Funded by Leeds City Council and Arts Council England
project film
CLICK HERE TO VIEW

9. Lightwave
Location: Brixton, London
Cost: £150,000
Commissioned by Lambeth Borough Council and GLL, this interactive light sculpture
represents one of the largest public art projects undertaken in the area for over a
decade. The piece transforms the exterior of the leisure centre into a vibrant
artwork that is controlled directly by the local community.
The undulating piece is inspired by wave patterns and responds to movement in the
pool. The lights can be controlled by members of the public via text Project film
messaging, allowing local people to change the colour of the building and trigger
light shows. CLICK HERE TO VIEW

10. Nice things people have said:
‘I have worked with Tony on three projects and love the
way his designs merge a contemporary urban vibe with
playfulness and humour. He always delivers on time and in
budget, and both understands, and is happy to resolve,
the more mundane, technical and practical issues as well
as the creative ones. He also provides lovely illustrated
presentations of ideas which is really helpful in getting CV: References & Personal Statements
partners or clients on board.’
Broomheads’ Homemade is a creative practice
Nicola Stephenson, The Culture Company: Commissioning
established by Tony & Aprille Broomhead.
agent nicola@theculturecompany.co.uk
Who is Tony?
I’m an architect interested in community focused
design. After working in several practices and
having established a successful London design
‘I have no hesitation in recommending Tony and find his studio I became increasing involved with public
artistic work to be a very creative fusion in the area art. I have been lucky enough to have worked on
between art and architecture. As a bonus, Tony is also creative projects around the country and the
great fun and is easy to work with. He is also always thing that makes each project exciting is
reliable with budgets and timeframes.’ engaging with new communities. Our work is
fundamentally about people and helping them make
Ian Banks, ATOLL: Commissioning agent their environment fantastic. I feel if you can
ian.banks@atoll-uk.com understand people and how they live you have a
better chance of designing something useful,
inspiring and current.
‘I've worked with Aprille over a number of years in Who is Aprille?
several different roles. She is calm, focused and forward My design background is in television, film and
-thinking and a valued member of the team. She is as fashion. After training in surface pattern
creative as she is organised and is always enthusiastic design I found myself in London working with a
and generous with ideas. On a more personal note Aprille design team for a fashion brand buying and
is lovely to have around, supportive, funny and always sourcing fabric and hardware. I later went on to
smiling.’ study make up design, which introduced me to the
worlds of television and independent film, where
Rosie Bray: TV Producer and Photographer it’s imperative to roll up your sleeves and get
rosie@rosiebray.com involved with everything from stage design to
calming nervous actors. For me enthusiasm,
sincerity, listening and a sense of humour are
imperative for work and for life.

11. Key projects:
Below is a list of key projects completed over the last 5
years. More information can be provided on request.
Community
One Night House: Berlin. Budget Free
Wonderwood: Leeds. Budget £20,000
Junction: Leeds. Budget £2,000
Pleckgate School: Blackburn. Budget £250,000
Square Routes: Lancaster. On going project. CV: Projects, Publications & Awards
Made in Longton: Stoke on Trent. Budget £5,000
Tides and Times: Southwark Cathedral. Budget £13,000
Hastings Hill: Sunderland. Budget £4,500
POM POM: Sheffield. On going project.
SpArC: Bishops Castle. Budget £16,000
Johnson Fold FM Bolton Budget £2,500
Lighting
Lightwave: Brixton, London. Budget £150,000.
Turing Machine: Guildford Civic Hall. Budget £28,000.
Jabberwocky: Leeds. Budget £2,000. Selected Publication:
Trace: Opera North, Leeds. Budget £26,000.
Buzz: Battersea Power Station. Budget £2,500 Broomheads’ work has appeared in several national
Monitor: Tyneside Cinema, Newcastle. Budget £5,000. and international publications. These include:
Intercalaris: Newcastle & Sunderland. On going project.
Domus
Interactive BD Magazine
Dark Waters: 5 piers along the Thames. Budget £25,000 Spacecraft II
Refurbishment: The Grand Theatre, Leeds. Budget £1,500 Icon Magazine
Weather or Not: Wandsworth, London. Budget £1,200 The Guardian
Sonic Shed Project: Yorkshire Sculpture Park. Budget £5,000
Dream It, Build It: Royal Festival Hall. Budget £18,000 Art and Architecture Magazine
Bradford Mirror Pool: Bradford Shortlisted Sheffield Telegraph
Dezeen
Insurance etc: Awards & Competitions:
Broomheads’ currently have the following insurance cover: Urban RE:Vision Green Awards USA 2008 winner
Public Liability Insurance: £5,000,000 RIBA Green Dragon’s Den 2007 runner-up
Product Insurance: £5,000,000 Tent London Pavilion Competition 2008 runner-up
Professional Indemnity Insurance £250,000 AJ Small Projects 2007 shortlisted
Tent London Pavilion Competition 2007 shortlisted
We also have a CRB certificate for working with children. RIBA Art Space of the Future 2008 shortlisted
Further documentation can be provided on request. We are Leeds Architecture Awards 2009 shortlisted
happy to increase our insurance level if a project AJ Small Projects 2010 shortlisted
requires it. BD Young Architect 2008, 2009, 2010 longlisted