The document discusses creativity and innovation. It defines creativity as the ability to see things differently than others. It outlines Howard Gardner's eight types of intelligence and emphasizes that creativity is a human trait. The document then discusses creativity's role in American heritage and economic growth, noting that the US economy relies heavily on creative industries. It stresses that businesses and individuals should champion creativity to drive progress.

1. The Creativity Imperative Tom Tresser July 25, 2007

2. If you’d like a copy of this presentation, please email me at tom@tresser.com.

4. Tom’s background… ACTOR INTERNET MARKETER COMMUNITY DEVELOPER PRODUCER EDUCATOR “The Artist As Activist” – Loyola Theatre Department EXEC ED DESIGNER/ FACILITATOR

5. Current Projects The Moose Jaw Expedition 2007

7. The power (and profit) of creativity… midnight at my local bookstore

10. WHAT IS CREATIVITY?

11. “ Creativity is the ability to look at the same thing as everyone else but to see something different.” - Chic Thompson

12. WHO IS CREATIVE?

13. Howard Gardner John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. Senior Director of Harvard Project Zero. http://www.howardgardner.com Project Zero aims to understand and enhance learning, thinking, and creativity in the arts, as well as humanistic and scientific disciplines, at the individual and institutional levels. http://www.pzweb.harvard.edu

14. HOWARD GARDNER’S 8 INTELLIGENCES

15. Linguistic pitch, rhythm, timbre awareness of others' feelings, emotions, goals, motivations Intrapersonal DO YOU SEE YOURSELF ON THIS LIST? syntax, phonology, semantics, pragmatics Musical Logical-mathematical number, categorization, relations Spatial accurate mental visualization, mental transformation of images Bodily-kinesthetic control of one's own body, control in handling objects Interpersonal awareness of one's own feelings, emotions, goals , motivations Naturalist recognition and classification of objects in the environment Intelligence Core Operations

16. To be human is to be creative

17. To be human is to be creative The Caves at Cauvet-Pont-d’Arc + 30,000 BC The Caves at Lascaux + 17,000 BC

18. The Joy of Creativity Joan Miró - The Circus - 1934

19. The Joy of Creativity

20. The Joy of Creativity

21. The Joy of Creativity

22. Creativity & American Heritage Creativity!

23. December 16, 1773

24. The Power of words… Thomas Paine – 1737 - 1809

25. The Power of words… “ We have it in our power to begin the world over again. A situation, similar to the present, hath not happened since the days of Noah until now. The birthday of a new world is at hand, and a race of men, perhaps as numerous as all Europe contains, are to receive their portion of freedom from the event of a few months.”

26. The invention of America

27. “ We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. etc. etc.”

28. Tom Crafts reads the Declaration aloud in Boston - July 19, 1776

29. “ The bells rang, the privateers fired the forts and batteries, the cannon were discharged, the platoons followed, and every face appeared joyful…After dinner the King’s Arms were taken down from the State House and every vestige of him from every place in which it appeared, and burnt…Thus ends royal Authority in this State…and all the people shall say Amen.” Abigail Adams letter to John describing Tom Crafts, a house painter, reading of the Declaration of Independence aloud on July 19, 1776 from small balcony in front of the Massachusetts State House, Boston.

30. When citizens heard the words “United States of America” read out loud for the first time in the weeks following the signing they all agreed that they now belonged to, came from and owed allegiance to the United States. It was a total fiction and the U.S.A. existed nowhere except in the minds of the Authors and their audience! U.S.A! U.S.A! U.S.A! U.S.A!

31. Creativity is our promise 38,000,000 people in U.S. born abroad

32. Creativity is our promise Source: UN Dept of Economic and Social Affairs 38,355,000

34. Since 1906 283 U.S. citizens have been awarded Nobel Prizes. 71 were foreign-born (including Isidor Rabi). 26% !

35. Creativity and the Economy

37. The progression of economic value COMPETITIVE POSITION Differentiated Undifferentiated PRICING Premium Market Pine & Gilmore, “Welcome to the Experience Economy,” HBR, July/Aug 1998. Extract commodities Make goods Deliver services Stage experiences

38. Illustration: Elwood Smith, Exhibitor Online

39. The increasing value of creativity

40. The increasing value of creativity

43. Value of U.S. Copyright Industries 2005

48. Size of U.S. Creative Economy Workforce Source: Catalytix Consulting

49. What % of Illinois Workers Toil in the Creative Industries? 30%

50. Chicago Region Creative Workers Super-Creatives = 467,760 Creative Pros = 834,080 Total = 32% of labor force Source: Metro Chicago Information Center

51. WHERE THE JOBS WERE (1994 -2004) Source: Federal Reserve Bank of Dallas

52. WHERE THE JOBS WERE NOT Source: Federal Reserve Bank of Dallas

53. Creativity Drives U.S. Social + Economic Progress Jane Addams Jonas Salk

54. Creativity in business

55. http://innovateamerica.org

56. “ Innovate America” – National Innovation Initiative Report, December 2004

58. PAGE 1: “ RESOLVED -- Innovation will be the single most important factor in determining America’s success through the 21 st century.”

60. Creativity can be applied to all types of business THIS BECAME THIS

61. Creativity can be applied to all types of business THIS BECAME THIS

62. Creativity can be applied to all types of business THIS BECAME THIS

63. Creativity and you

64. Your first step… Creativity Champion! Declare yourself a..

67. Innovation as a mindset, not a department IBM 2006 Global Innovation Outlook - 750 global CEOs surveyed - The greater the level of collaborative innovation, the greater the financial performance (revenue growth, operating margin, profitability over time) “ Innovation isn’t a department, it’s a culture” Thomas Tsao, Gobi Partners

68. Take the Pledge Creativity Champion! “ I hereby declare that I (say your name) as of Wednesday, July 25, 2007 am a Creativity Champion and that I will stand up for creativity, innovation, new ideas and an open mind at home, at work and in my community.”

70. If you’d like a copy of this presentation, please email me at tom@tresser.com.