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Speak Up, Speak Out:Be Persuasive, Not Abrasive, on Topics that Matter Tara Kuipers, MSNW Area Community Development Educator
Our Agenda Understanding Our Crucial Conversations Considering Our Usual Response Developing a Leader’s Voice
Understanding Our Crucial Conversations
What makes a conversation “CRUCIAL”? Strong Emotions Varied Opinions High  Stakes
Persuasive or Abrasive? These conversations can feel like a verbal ‘tug-of-war’ … that no one wins.
What happens during these conversations?
Considering Our Usual Response
How do we take in information?
How does this go wrong?
Climbing a Ladder Of Communication
The Ladder of Inference Actions Believe Conclusion Assume Add Meaning Filter Observe
Ladder of Inference  - An Example I’m going to quit sharing information with Jack and encourage others to do the same.  Jack is unreliable and doesn’t care about this project.  Jack is always late.  I remember Jack being late to other meetings too.  Jack walked in to our 7 am meeting at 7:45 am.
Developing ALeader’s Voice
When we communicate, we hope our hearers will… Understand Agree Care Take Appropriate Action
The Brain and Communication “Channels”
The 3 Communication “Channels”: FACTS SYMBOLS EMOTIONS
FACTS “We worship at the ‘altar of data’…” “Facts alone seldom persuade and rarely inspire.”
FACTS: Telling the Story
EMOTIONS “We follow leaders because of how they make use feel …  …yet the very process of becoming a leader creates emotional distance.”
EMOTIONS: Creating a Connection
SYMBOLS “…symbols are the shortcuts to the great truths that guide our lives.” “If a leader does not define brand, vision, or strategy symbolically, constituents will.”
Center for Media Literacy – “Media Literacy Alphabet”
SYMBOLS: Make Shared Meaning
FACTS, EMOTIONS, AND SYMBOLS… What happens when a piece is missing?
FACTS, EMOTIONS, & SYMBOLS… What happens when a piece is missing? Lack of Understanding Lack of Agreement Lack of Caring Lack of Appropriate Action
Putting it All Together: TOOLS TO HELP US SPEAK UP & SPEAK OUT
#1: Get A Grip Tools for your Crucial Conversations
#2: Slow Down Tools for your Crucial Conversations
#3: Collect Your Thoughts Tools for your Crucial Conversations
#4: Get Organized Tools for your Crucial Conversations
#5: Don’t Forget To End Tools for your Crucial Conversations
Speak Up, Speak Out:Be Persuasive, Not Abrasive, on Topics that Matter Tara Kuipers, MSNW Area Community Development Educator

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Speak Up, Speak Out

Notas do Editor

  1. Crucial ConversationsWhat makes them crucial?Being persuasiveNOT being abrasiveOur “Usual” Communication ResponsesPhysiologicalEmotionalSocialDeveloping a Leader’s VoiceData, Emotion, and Symbols
  2. Why are FACTS important?Where can it go wrong?Some facts obscure the truthSome facts are difficult to believe (even if true)Some facts are falseSome facts get twistedSome facts get white-washedSome facts get interpreted differentlySome facts can be ignored
  3. Use numbers to tell a GREAT storyFacts aren’t boring … but you might beMake facts memorableMake facts stick through humorDisplay facts visuallyFACTS provide underpinning of logic to a messageUSE THEM to create a compelling, memorable story of what the facts MEAN
  4. New CEO on the day before he takes over the reigns of a company, advice received from his predecessor:Tomorrow, two things will be true tomorrow that are not true today. First, you will be CEO. Second, you’ve heard the truth for the last time.Colin Powell upon becoming Secretary of State in the Bush administration stated that unless they STRIVE to become open and collaborative they will become isolated. “Prepare to be lonely”, he told his colleagues. Does our leadership communication feel more like a Comedy or a Tragedy???
  5. Psychologists agree there is a basic set of emotions universal to all mankind, although they can’t agree on the exact set … love, hope, sadness, anger, happiness – just like primary colors – are part of a leaders’ palate. WHY?Feelings – the universal nature of feelings reminds us of our basic role in life, human beingsPower – Leaders need to appeal to our ‘best selves’, our most noble desires – leaders help us find our powerEncouragement – we all want to believe that we count, that we matter, that our work matters, and that we contribute. Hope/Optimism – Optimism is a key ingredient in success for all industriesEnergy – any style of leadership that isn’t boring is probably a good styleEmpathy – understanding the emotions of an individual or group, being understoodHumor – what does humor do with others? Creates ties, gain approval, manage stress, etc.
  6. What are symbols?Logos, brands, slogans, theme songs, parables, metaphors, legends, word pictures, mottosEverything from Nike’s “Swoosh” to McDonald’s “Golden Arches” as brand emblemsColors – like the National Geographic yellow border to the brown of UPSStylized letters or textACTIVITY: Right now, try to identify at least 5 symbols
  7. All, Bubblicious, Campbell's, Dawn, Eggo, Fritos, Gatorade, Hebrew National, Icee, Jell-O, Kool-Aid, Lysol, M&Ms, Nilla, Oreo, Pez, Q-Tip, Reese's, Starburst, Tide, Uncle Bens, V8, Wisk, Xtra, York, and Zest
  8. Symbols are AS POWERFUL as the emotion or action it portraysSymbols fuse logic and emotion together in a person’s mindSymbols are a communication ‘short-cut’ that do the ‘heavy lifting’ for both the sender AND receiverSymbols convey mutual meaning and understanding