Extending The Experience: The New Storytellers - Martin Elricsson

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power to the pixel

Martin Elricsson's presentation from Power to the Pixel's Cross-Media Film Forum in London, October 2009.

Tecnologia Diversão e humor

Participation drama From Mass Media to Media of the Masses

Audience / Authored culture Watching Engagement in Authored culture Having opinions Interactive culture Choosing Participatory culture and co-creation Acting

Who has the power over the production of stimuli ? Interactingarts.org

Skip Back Artist - produces and broadcasts stimuli Audience culture Audience – recieves stimuli Novel, play, movie, TV-show, painting, performance, video-art etc.

Artist - produces and structures stimuli Interactive culture Audience - chooses from stimuli Single player computer game, ARG gameplay, hypertext, web etc.

“ Artist” - Acts as host and produces some stimuli Participatory culture Audience - Produces stimuli and acts upon those produced by others Roleplaying, multiplayer cg:s, football, social aspects of ARG’s, a conversation

Projections Rich AR - future of our art?

Sveriges Television International Emmy Winner SIME Winner IAB Winner The Truth About Marika

Opinions Involvement Particiation Co-creation Viewing Participation Drama NOT an expanded TV experience

Diegetic problem solving and social play

20th Century FOX Television Joss Whedon Dollplay

One lab, one girl, one murder, 5 suspects

“ The Artists” eu broadcasting coproduction

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