Philosophy and Social Media 4: Gift Economics and Collaborative Consumption
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Philosophy and Social Media 4: Gift Economics and Collaborative Consumption
- 2. Call of the crowd • Tribal values: a sense of belonging to an online tribe - a community of people united by common values and interests
- 3. The „saving power‟ of social media The more we spend our lives online, and our products and appliances communicate online, the more the 'real' world is duplicated as data • Social media sites are data-harvesting engines; prosumers are data-resource • Heidegger: „Where the danger is, there lies the saving power also‟ • Social media creates prosumers. It thereby fosters a social culture based in: • Sharing • Trust • Reciprocity
- 4. The rise of collaborative consumption 2010: TIME Magazine names collaborative consumption as an idea that will change the world • Sharing promoted by sustainability movement • Facilitated by internet • Boosted by financial crisis
- 6. „Collaborative consumption started online - by posting comments and sharing files, code, photos, videos, an d knowledge. And now we have reached a powerful inflection point, where we are starting to apply the same collaborative principles and sharing behaviours to other physical areas of our everyday lives‟.
- 7. What is collaborative consumption? „[A]n emerging socioeconomic groundswell: the old stigmatized C‟s associated with coming together and “sharing” – cooperatives, collectives, and communes – are being refreshed and reinvented… We call this groundswell Collaborative Consumption‟. Rachel Botsman and Roo Rogers, What’s Mine is Yours: The Rise of Collaborative Consumption (2010)
- 8. What is collaborative consumption?
- 11. What is collaborative consumption? Botsman and Rogers distinguish three kinds of collaborative consumption service: 1. Product service systems 2. Redistribution markets 3. Collaborative lifestyles
- 12. Rise of collaborative consumption • 2008 financial crisis: a catalytic moment for collaborative consumption. • Brian Chesky (CEO of AirBnB): ‘People realized that they are not defined by the things they own, they are defined by the experiences they have’ • Social experiences are the intrinsic goods at the heart of the sharing economy
- 13. The joy of the gift • Gifters earn reputation and prestige for gifts • Recipients feel indebted to gifters. Mauss argues that the gift creates a „feeling bond‟ that unites parties in a tribe • Reputation, prestige, and social solidarity: the intrinsic goods of gift economies
- 15. The rise of reputation systems
- 16. The rise of reputation systems
- 17. TrustCloud: real time reputation metrics • Gathers information from numerous social media services and algorithmically determines your reputation based on the nature and frequency of contributions.
- 18. TrustCloud: real time reputation metrics • Gathers information from numerous social media services and algorithmically determines your reputation based on the nature and frequency of contributions.
- 22. The rise of collaborative consumption
- 23. Build a reputation through virtuous gifts • Gift-giving should be empowering • If it depletes you, you are doing it wrong
- 24. Nietzsche and the gift-giving virtue • Friedrich Nietzsche (1988-1900) • Gift Giving Virtue (Thus Spoke Zarathustra): „health‟ = abundant creativity • Abundance from Latin ab-unda, meaning the wave that overflows • „Bless the cup that wants to overflow…‟ • Abundant heart „surges broad and full like a river‟
- 25. Nietzsche and the gift-giving virtue • „My city is great!‟; „My house has this extra room‟; „I‟m not using my car, would anyone like to hire it?‟
- 26. Foucault and the art of life • Anti-naturalism: the self is not given, it is made and remade • The „art of life‟ of ancient Greece and Rome
- 27. Foucault and the art of life We need an „art of life‟ for the age of social media • Nomadism - agility, curiosity, inquisitiveness • Communalism - care, generosity, mutualism • Mindfulness - presence, integrity, authenticity.
Notas do Editor
- CarNextDoor: P2P car-sharing. Launched recently in the eastern suburbs with 32 cars signed up. They need 200+ to make money. Where is the confidence coming from?
- Gift shift is being driven by the success of social media. So on a cultural level, we are already moving beyond social media: social is not about Facebook and Twitter, it’s about a way of working together to create value.
- Miicard and Scaffold provide identity verification services. Legit is a cross-platform reputation service for P2P services.
- Trustcloud and Connect.me are reputation systems for social web users.
- What’s the reputational value of social interactions online? If I see that someone is consistently social, and that people respond positively to their sociality, it suggests to me that they are a 'friendly', if nothing else.
- P2P is cool but it’s a popularity contest. Brittany Spears would rate highly a pop icon if she could get enough fans on the system. This would reflect her reputation as a pop icon, but does this make her more trustworthy than anyone else? I guess she is a reliable pop icon – that’s the point.