Play at work. Gamfication as part of digital transformation and key for employee & customer engagement.

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PLAY
IS THE
FUTURE
OF WORKUsing game design as a engagement strategy

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THE
FUTURE
OF WORK
PLAYUsing game design as a engagement strategy

3. Twi%er
search:
bored
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4. Mo1va1on Achievement
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5. V I N T | Vision • Inspiration • Navigation • Trends
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6. V I N T | Vision • Inspiration • Navigation • Trends

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9. V I N T | Vision • Inspiration • Navigation • Trends
Unstructured
Real Life
Games
Structured
Experience

10. V I N T | Vision • Inspiration • Navigation • Trends
Unstructured
Real Life
Games
Structured
Experience
Mo1va1on

11. V I N T | Vision • Inspiration • Navigation • Trends
No feedback
Real Life
Hyper
Feedback
Games

12. V I N T | Vision • Inspiration • Navigation • Trends
No feedback
Real Life
Hyper
Feedback
Games
Achievement

13. V I N T | Vision • Inspiration • Navigation • Trends
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14. The
Game
of
Work
V I N T | Vision • Inspiration • Navigation • Trends

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The
new
consumer
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16. The
new
employee
V I N T | Vision • Inspiration • Navigation • Trends

17. The
new
employee
V I N T | Vision • Inspiration • Navigation • Trends

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>
89%
of
Millennials
want
their
workplace
to
be
social
and
fun
(compared
to
only
60%
of
Boomers)
>
61%
of
Millennials
say
they
need
specific
direc1ons
from
their
boss
to
do
their
best
work
—
a
level
twice
as
high
as
>
observed
among
Boomers
>
8
out
of
10
Millennials
want
regular
feedback
from
their
boss
>
8
out
of
10
Millennials
think
they
deserve
to
be
recognized
more
for
their
work
>
Three-­‐fourths
of
Millennials
think
that
if
the
workplace
were
like
a
game,
they’d
know
how
to
“level
up”
faster
than
others
(MTV,
March
2012.)

19. V I N T | Vision • Inspiration • Navigation • Trends
Fixed
Time
&
Space
Ownership
(central)
Mail
Always
connected
Access
(decentralized)
Communica1ons
systems

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10.000
hour
rule

22. Gamers
Exper1se
Problem
Solving
Strategy
Coopera1on
Learning
by
dying
Progression
towards
mastery
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23. Games Reality
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24. FOLD-­‐IT
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27. World
of
Warcraa
12
mln
spelers
22
uur
speel1jd
per
week
gemiddeld
6
miljoen
jaar
totale
speel1jd

28. Hoe
versla
ik
een
draak?
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29.
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30. Draken
verslaan
vs
Project
Management
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Samenwerken
Teams
maken
Mul1-­‐tasking
Mensen
aansturen
(leiderschap) Plannen
(1jdzones)
Overzicht
&
Controle

31. IBM
Leadership
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32. ga-mi-fi-ca-tion
[gay-muh-fi-kay-shuhn]
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33. Explosieve groei sinds 2010
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34.
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35. GAMEFUL DESIGN:
Een UX/Design-
principe dat
gamedesign
elementen toepast in
non-game contexten
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36. Gamifica1onEcosystem
Interac1on
Human
Centric
Design
Engagement
Strategy
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Systems
of
Engagement

37. V I N T | Vision • Inspiration • Navigation • Trends
“
Gamifica1on
is
a
form
of
literacy
–
a
way
to
think
and
process
informa1on.

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41. PROGRESS/PATH
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43.
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44. FEEDBACK
&
REWARDS
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Trends

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47. SOCIAL
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48. SOCIAL
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THE
FUTURE OF
WORK IS
PLAY
And we are already
building it

53. Kaggle:
Big
Data
x
Gamifica1on
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56. Belas1ngdienst
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Soaware
tutorials

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Innova1e
management

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Pensioen
bewustwording

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Trends
Pensioen
bewustwording

61. Training
&
E-­‐learning
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62.
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Developers
programs

63. Oorlog
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64. V I N T | Vision • Inspiration • Navigation • Trends
“
Games
zijn
niet
leuk
omdat
het
games
zijn,
maar
omdat
ze
een
gedegen
ontwerp
kennen.
Sebastian Deterding,
Researcher, UX designer

65. V I N T | Vision • Inspiration • Navigation • Trends
“
The
opposite
of
play
isn’t
work,
it’s
depression
Brian Sutton-Smith
Play Theorist,
Auteur The Ambiguity of Play

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www.marketingfacts.nl

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68. ?
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69. Thomas van Manen
www.thomasvanmanen.nl
@ThomasvanManen
@VINTlabs
thomas.van.manen@sogeti.nl
vint.sogeti.nl
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