SlideShare uma empresa Scribd logo
1 de 54
!"#$%&'()$*+
,-.$/01




                                 Dec 15, 2011




     234$567!"#89:;<$=>??@$ABC
            $$$DEFGHIJK>>ILFF
MNO$'PQ$*+MR
   !"#$ST
U2VWV$.XYZ$[$Q$]$^_@@@`
    abcR$!"d)$.e


                  fcg$hi<$fcg$!"#<
                /01$jkl<$/01$m<$/01$n<
                 opq$rst<$uv;w$x4<
                 yz{fb$!"#<$yz$|}<
                y~Ä.Å$ÇÉ<$ÑÖÜá$à~â<
                 äãå$ç.<$éèêë$íì+<
                  Oî'ã!0ï<$ñóòôFöõúHùE<
                          @@@
û-O$ü†YZ$MR$V°
¢£Q$§R$•¶2$_;'
¢£Q$îßîR$®+ì$©™2'
*+)<$.e)$´¨°
$ñLL$ñó>≠Æ$=Ø∞∞±=≤≥Ø∞
~¥;âR$ïµ∂$ïµ2$MR$V
$,∑$ïµ∏2$π1$“∫”$ªºΩ.$æ'
~¥;âR$ïµ∂$ïµ2$MR$V
$,∑$ïµ∏2$π1$“∫”$ªºΩ.$æ'




    6>ø>¿>
     6>òHñL$ø>òñL$¿>óHLF
Üá¡è∂$)ïºÜ¬$√ƒìå$ïµ∏
   ,-.$≈∆«$»… $ÀÃ
ËÈ)$4ÍÎ$6ÏúFÌF                              Family



                           î)$ÕŒ
                                    î)$ÊÁ
                       î)$4+
                                î)$xƒ     î)$‚2„
                  î)$œ–
                                            î)$•|
  Friends        î)$—“
                                                î)$»ª        Co-Workers
               î)$”‘
                                                 î)$ÿŸ
               î)$‰Â
                                                 î)$fl‡å
               î)$’•
                                                î)$ÜÖfi
                î)$÷◊
                                                î)$ïë
                  î)$⁄â
                                         î)$û‹›
                       î)$qã!
                                 î)$€,
    Friends’                             î)$·

    Friends                                              Customers


                          Employees
üåÀÓÔà$àÔ$4ÍÎ$ü.ÒR$ïµ∏
,∑$,∏∂$›Ú5FIõñõF?FIÆC$fiÛÙ5ÌFLñÆH>IıúHÏC$Oc.$ˆ°$opq∏



                           BRAND
                             B

           BRAND
             F



                                   BRAND
                                     C


                   BRAND
                     A
                                            BRAND
                                              G




                                   BRAND
   BRAND                             D
     E
ïµ∏∂$=>IIFòÆFô$˜$VåO
  ƒ¯b˘$æ$VåO
"Your clients are in trouble. They are looking to you
to save them. The ad inventory that has been sold
for the last 50 years no longer works,
and marketers have started to figure that out."

!"#$%&'()*$+,-$./012$345$!"'$678$9:&$;<=12
>?$@ABC$DEF$6GHICJ$>K$LM$NO$PQ*$',$R'S$TU>$VW1W$X222
Y<Z$['$+,]>$^_`45$6Ga8$bQc$d:e$fgQ$h12
Ø≠ÆôñÆFô$¿ñÌEFÆHIõ$˙≠IIFL
$$
$$˚≠ıÆ$¸FLHGFÌHIõ$¿FııñõFı$Æ>$˝F>ÏLF$
$$˛$∫2™$ˇ!c$"R'
¿ñÌEFÆHIõ$ö>Ì$˝±Ø˝ø±
¿ñÌEFÆHIõ$Æ>$óF$=>IIFòÆFô$#HÆú$˝±Ø˝ø±


                Product




      Price   ˝±Ø˝ø±       Place




               Promotion
“We’re not in the business of
keeping the media companies alive.
We’re in the business of connecting with consumers.”
û-R${fb$$ïÙ$ˇÉ$%-R$~¥;âÙ$MR$V2$_;'
û-R$‘y~&)$$ªº’ 2ãR$~¥;âÙ$MR$V2'



Trevor Edwards
Vice President, Global Brand & Category Management
Nike
NIKE +
Nike+

 •$'()$*+$,'1$-$∑.
 •$-$(€+$ƒ/$012$&3+$4π$Ä$-$5)$ƒ/$5<('62$E?$&3
 •$'7)$7+$051$◊Ô8$29„$≤:±$:B¿;∞$<;=±$5'7˛$h=Û$5''2$>$2™$ÇÉ
 •$55)$5'+$?<$@$AB$*C$012$E?$Dì$&3$5IHEFÏL≠ı@ò>?C


               ∑3$fiE
h=Û$ïµ∏)$©FÄGfiÄã2Hâß1$I$‚2ßÔ$J–MÉ
          ,¬$KR$àoLMå$ëÂ

 ¸ñK$Gı$∞HõúÆ$=úñLLFIõF<$5''$B6$=HÆHFı$<ñòF$,'55<$¿FI$Gı$N>?FI$=úñLLFIõF$I
î2O$Ñ∑à‹$5'7
MP)$ÁQRÓÔ<$„P)$„SÓÔ
  ÀÃ$T$UVΩR$opq$TWX
î2O$Ñ∑à‹$5'7
MP)$ÁQRÓÔ<$„P)$„SÓÔ
  ÀÃ$T$UVΩR$opq$TWX
Âï$ÇO~$*'Y
«Z¨[]$^ï_ÓÔ$¢`>^<$à‹…ac]$^bîcd[^<$
   2üe)efd$^cghï_$îiHÔj„^$I¬$•k
ïµ∏$ÑY
ïµ∏∂$›Ú
l+M.$ƒMR$!"#
ïµ∏$ÑY
ïµ∏∂$›Ú
l+M.$ƒMR$!"#

ïµ∏$å`¬$ám2$ΩR
∫$n$%Q$o&üR
pOÙ$›Ú$M•
¸FGFL>ÏHIõ$¿ñÌEFÆHIõ$6ÆÌñÆFõK
   #HÆú$¿ñÌEFÆHIõ$:>≠ÌõLñıı
¸FGFL>ÏHIõ$¿>óHLF$6ÆÌñÆFõK
Æ>$óF$=>IIFòÆFô$#HÆú$˝F>ÏLF$
In Application Ad




Mobile Web Banner Ad
North Face - Snowbird
Location = Context
Tiffany - Engagement Ring Finder
GE - Moodometer
McDonald’s - Pick n’ Play
Amazon - amazon santa
Diesel - I LIKE DIESEL
Domino’s Pizza Korea




Purchase
Starbucks - Mobile Payment




Purchase
American Express




Purchase
Ben & Jerry’s - Moo Vision
Asiana Airlines
Mî°Â$q$MîN Money
6ÆñÌó≠òEı$q$˙>≠Ìır≠ñÌF$AñôõF<$¿ñK>Ì$ØööFÌ
˝FÏıH$q$ø>>Æ
7<;˙≤$q$H˙>>ô$;ııHıÆñIÆ
Heineken - Star Player
¸HıIFK$q$=ñÌı$,
∞≥EFs
ı≠??ñÌK
ïµ∏2$üåÀå$¢Ôx$…l
∂t)$!"#°$ubã
2Ÿ$ïµ∏∂$›Ú$MR$!"#$YZ$«' !

¿ñÌEFÆHIõ$:>≠ÌõLñııÙ$.XMv
ïµ∏∂)$=>IIFòÆH>I$Ñ«$hi$w~Mã
2x$/01$hi)$yz{<$|?M}$~y-' !!

/01$hi°$ç.Ä!"#¬$Äc$"R'
ŸÅÄà~â<$≥≤<$=1¥<$rst<$=<¿<$HÔ/Ç$I
DO$ÉÑ$∫$n$MÖÜ@@@$á2R$É•à$îä' !!!
Merry Xmas &
Happy Mobile


 234$$$$$DEFGHIJK>>ILFF

Mais conteúdo relacionado

Mais procurados

-scientific proof in al-quran
-scientific proof in al-quran-scientific proof in al-quran
-scientific proof in al-quranR&R Darulkautsar
 
Sex Stereotypes Beauty
Sex Stereotypes BeautySex Stereotypes Beauty
Sex Stereotypes BeautyHeatherHamline
 
Dangerous Goods
Dangerous GoodsDangerous Goods
Dangerous Goodsglobexwwc
 
非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏
非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏
非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏schoowebcampus
 
Diseño centro de diseño en andalucía
Diseño centro de diseño en andalucíaDiseño centro de diseño en andalucía
Diseño centro de diseño en andalucíaÁlvaro Morales
 
AKA BRANDBOOK 2016 NEW small
AKA BRANDBOOK 2016 NEW smallAKA BRANDBOOK 2016 NEW small
AKA BRANDBOOK 2016 NEW smallRob Jones FCCA
 
DiplomadoIABMex_Equipo6
DiplomadoIABMex_Equipo6DiplomadoIABMex_Equipo6
DiplomadoIABMex_Equipo6jorgemacias23
 
Accumulating Wealth Edited
Accumulating Wealth EditedAccumulating Wealth Edited
Accumulating Wealth Editedadam3477
 
A Trajetória até o Novo Mercado da Bovespa
A Trajetória até o Novo Mercado da BovespaA Trajetória até o Novo Mercado da Bovespa
A Trajetória até o Novo Mercado da BovespaEDP - Energias do Brasil
 
Folder Kaseya Para E Mail
Folder Kaseya Para E MailFolder Kaseya Para E Mail
Folder Kaseya Para E Mailjuju1301
 
mtx therapy services in hawaii ppt97
mtx therapy services in hawaii ppt97mtx therapy services in hawaii ppt97
mtx therapy services in hawaii ppt97mtxgroup
 
IASP World Conference, 2004 Bergamo, Italy
IASP World Conference, 2004 Bergamo, ItalyIASP World Conference, 2004 Bergamo, Italy
IASP World Conference, 2004 Bergamo, ItalyIlkka Kakko
 

Mais procurados (19)

Descubriendo el coaching
Descubriendo el coachingDescubriendo el coaching
Descubriendo el coaching
 
-scientific proof in al-quran
-scientific proof in al-quran-scientific proof in al-quran
-scientific proof in al-quran
 
Sex Stereotypes Beauty
Sex Stereotypes BeautySex Stereotypes Beauty
Sex Stereotypes Beauty
 
323 n ministerial
323 n ministerial323 n ministerial
323 n ministerial
 
Little Brown Bat by Elaine
Little Brown Bat by ElaineLittle Brown Bat by Elaine
Little Brown Bat by Elaine
 
Dangerous Goods
Dangerous GoodsDangerous Goods
Dangerous Goods
 
非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏
非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏
非エンジニア系起業家のためのWebサービス開発授業 先生:森田 昌宏
 
Diseño centro de diseño en andalucía
Diseño centro de diseño en andalucíaDiseño centro de diseño en andalucía
Diseño centro de diseño en andalucía
 
EB-85 A
EB-85 AEB-85 A
EB-85 A
 
AKA BRANDBOOK 2016 NEW small
AKA BRANDBOOK 2016 NEW smallAKA BRANDBOOK 2016 NEW small
AKA BRANDBOOK 2016 NEW small
 
DiplomadoIABMex_Equipo6
DiplomadoIABMex_Equipo6DiplomadoIABMex_Equipo6
DiplomadoIABMex_Equipo6
 
Accumulating Wealth Edited
Accumulating Wealth EditedAccumulating Wealth Edited
Accumulating Wealth Edited
 
Redes sociales ESP
Redes sociales ESPRedes sociales ESP
Redes sociales ESP
 
Tribal Leadership with Dave Logan
Tribal Leadership with Dave LoganTribal Leadership with Dave Logan
Tribal Leadership with Dave Logan
 
A Trajetória até o Novo Mercado da Bovespa
A Trajetória até o Novo Mercado da BovespaA Trajetória até o Novo Mercado da Bovespa
A Trajetória até o Novo Mercado da Bovespa
 
Folder Kaseya Para E Mail
Folder Kaseya Para E MailFolder Kaseya Para E Mail
Folder Kaseya Para E Mail
 
mtx therapy services in hawaii ppt97
mtx therapy services in hawaii ppt97mtx therapy services in hawaii ppt97
mtx therapy services in hawaii ppt97
 
IASP World Conference, 2004 Bergamo, Italy
IASP World Conference, 2004 Bergamo, ItalyIASP World Conference, 2004 Bergamo, Italy
IASP World Conference, 2004 Bergamo, Italy
 
Acrostics 2n
Acrostics 2nAcrostics 2n
Acrostics 2n
 

Destaque

개념화 조작화 측정
개념화 조작화 측정개념화 조작화 측정
개념화 조작화 측정sundol75
 
Cannes lions 2014 award review special
Cannes lions 2014 award review specialCannes lions 2014 award review special
Cannes lions 2014 award review specialBaik Seunggwon
 
Social media chapter 4
Social media chapter 4 Social media chapter 4
Social media chapter 4 fieldaly
 
SK플래닛 M&C부문 D-spark #6 Social TV
SK플래닛 M&C부문 D-spark #6 Social TVSK플래닛 M&C부문 D-spark #6 Social TV
SK플래닛 M&C부문 D-spark #6 Social TVkevin lee
 
Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?
Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?
Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?kevin lee
 
Branding in Social Media Era
Branding in Social Media EraBranding in Social Media Era
Branding in Social Media Erakevin lee
 
SK플래닛 M&C부문 D-spark #3 Product Innovation
SK플래닛 M&C부문 D-spark #3 Product InnovationSK플래닛 M&C부문 D-spark #3 Product Innovation
SK플래닛 M&C부문 D-spark #3 Product Innovationkevin lee
 
SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기
SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기
SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기kevin lee
 
소셜미디어 시대의 브랜딩 전략 & Beyond
소셜미디어 시대의 브랜딩 전략 & Beyond소셜미디어 시대의 브랜딩 전략 & Beyond
소셜미디어 시대의 브랜딩 전략 & Beyondkevin lee
 

Destaque (11)

개념화 조작화 측정
개념화 조작화 측정개념화 조작화 측정
개념화 조작화 측정
 
표집
표집표집
표집
 
Cannes lions 2014 award review special
Cannes lions 2014 award review specialCannes lions 2014 award review special
Cannes lions 2014 award review special
 
Digital communities Chapter 4 mktg338
Digital communities Chapter 4 mktg338Digital communities Chapter 4 mktg338
Digital communities Chapter 4 mktg338
 
Social media chapter 4
Social media chapter 4 Social media chapter 4
Social media chapter 4
 
SK플래닛 M&C부문 D-spark #6 Social TV
SK플래닛 M&C부문 D-spark #6 Social TVSK플래닛 M&C부문 D-spark #6 Social TV
SK플래닛 M&C부문 D-spark #6 Social TV
 
Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?
Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?
Social Media & Social Business 시대, Agency는 무엇을 준비해야 하는가?
 
Branding in Social Media Era
Branding in Social Media EraBranding in Social Media Era
Branding in Social Media Era
 
SK플래닛 M&C부문 D-spark #3 Product Innovation
SK플래닛 M&C부문 D-spark #3 Product InnovationSK플래닛 M&C부문 D-spark #3 Product Innovation
SK플래닛 M&C부문 D-spark #3 Product Innovation
 
SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기
SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기
SK플래닛 M&C부문 D-spark #9 디지털∙소셜 시대, 컨텐츠 마케팅 째려보기
 
소셜미디어 시대의 브랜딩 전략 & Beyond
소셜미디어 시대의 브랜딩 전략 & Beyond소셜미디어 시대의 브랜딩 전략 & Beyond
소셜미디어 시대의 브랜딩 전략 & Beyond
 

Semelhante a 마케팅 패러다임의 변화 그리고 모바일 (Daum, Focus on Mobile Marketing 2012)

How Word-of-Mouth and Social Media enhance Search Marketing
How Word-of-Mouth and Social Media enhance Search MarketingHow Word-of-Mouth and Social Media enhance Search Marketing
How Word-of-Mouth and Social Media enhance Search MarketingARC Science
 
Melbourne networking presentation 5.10
Melbourne networking presentation 5.10Melbourne networking presentation 5.10
Melbourne networking presentation 5.10Rob Lawson
 
130319 seminario-mercado-boi-gordo-miguel-cavalcanti
130319 seminario-mercado-boi-gordo-miguel-cavalcanti130319 seminario-mercado-boi-gordo-miguel-cavalcanti
130319 seminario-mercado-boi-gordo-miguel-cavalcantiAgroTalento
 
SK컴즈 행복화실 9주 과정 전체
SK컴즈 행복화실 9주 과정 전체SK컴즈 행복화실 9주 과정 전체
SK컴즈 행복화실 9주 과정 전체Jinho Jung
 
Revel: Play & Socialize Beyond Your Device
Revel: Play & Socialize Beyond Your DeviceRevel: Play & Socialize Beyond Your Device
Revel: Play & Socialize Beyond Your DeviceBree Hanson
 
0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernet
0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernet0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernet
0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernetEdgar lamar
 
Lebanon Welfare Board of Directors -22aug2013
Lebanon Welfare Board of Directors -22aug2013Lebanon Welfare Board of Directors -22aug2013
Lebanon Welfare Board of Directors -22aug2013Rama Chakaki
 
Positive psychology & happiness at work eapa 1
Positive psychology & happiness at work eapa 1Positive psychology & happiness at work eapa 1
Positive psychology & happiness at work eapa 1Michelle Zadrozny, LMSW
 
Java Web Programming Using Cloud Platform
Java Web Programming Using Cloud PlatformJava Web Programming Using Cloud Platform
Java Web Programming Using Cloud PlatformIMC Institute
 
Maria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelseMaria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelseSeismonaut
 
Storybird resource part_2
Storybird resource part_2Storybird resource part_2
Storybird resource part_2Eric Brace
 
Novela La Rebelión de Ayn Rand
Novela La Rebelión de Ayn RandNovela La Rebelión de Ayn Rand
Novela La Rebelión de Ayn RandBibianaToledo4
 
SK컴즈 행복한 일터를 만드는 사람들
SK컴즈 행복한 일터를 만드는 사람들SK컴즈 행복한 일터를 만드는 사람들
SK컴즈 행복한 일터를 만드는 사람들Jinho Jung
 

Semelhante a 마케팅 패러다임의 변화 그리고 모바일 (Daum, Focus on Mobile Marketing 2012) (20)

How Word-of-Mouth and Social Media enhance Search Marketing
How Word-of-Mouth and Social Media enhance Search MarketingHow Word-of-Mouth and Social Media enhance Search Marketing
How Word-of-Mouth and Social Media enhance Search Marketing
 
Melbourne networking presentation 5.10
Melbourne networking presentation 5.10Melbourne networking presentation 5.10
Melbourne networking presentation 5.10
 
130319 seminario-mercado-boi-gordo-miguel-cavalcanti
130319 seminario-mercado-boi-gordo-miguel-cavalcanti130319 seminario-mercado-boi-gordo-miguel-cavalcanti
130319 seminario-mercado-boi-gordo-miguel-cavalcanti
 
SK컴즈 행복화실 9주 과정 전체
SK컴즈 행복화실 9주 과정 전체SK컴즈 행복화실 9주 과정 전체
SK컴즈 행복화실 9주 과정 전체
 
Lecture 2
Lecture 2Lecture 2
Lecture 2
 
Revel: Play & Socialize Beyond Your Device
Revel: Play & Socialize Beyond Your DeviceRevel: Play & Socialize Beyond Your Device
Revel: Play & Socialize Beyond Your Device
 
0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernet
0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernet0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernet
0097 introduccion-a-redes-y-a-tcpip-sobre-tecnologia-ethernet
 
Lebanon Welfare Board of Directors -22aug2013
Lebanon Welfare Board of Directors -22aug2013Lebanon Welfare Board of Directors -22aug2013
Lebanon Welfare Board of Directors -22aug2013
 
Do the Basics Well
Do the Basics WellDo the Basics Well
Do the Basics Well
 
First Discourse
First DiscourseFirst Discourse
First Discourse
 
Positive psychology & happiness at work eapa 1
Positive psychology & happiness at work eapa 1Positive psychology & happiness at work eapa 1
Positive psychology & happiness at work eapa 1
 
07 samyagan
07 samyagan07 samyagan
07 samyagan
 
sam presso
sam pressosam presso
sam presso
 
Java Web Programming Using Cloud Platform
Java Web Programming Using Cloud PlatformJava Web Programming Using Cloud Platform
Java Web Programming Using Cloud Platform
 
Maria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelseMaria Schwarz: Hvordan skaber vi digital deltagelse
Maria Schwarz: Hvordan skaber vi digital deltagelse
 
Storybird resource part_2
Storybird resource part_2Storybird resource part_2
Storybird resource part_2
 
Novela La Rebelión de Ayn Rand
Novela La Rebelión de Ayn RandNovela La Rebelión de Ayn Rand
Novela La Rebelión de Ayn Rand
 
Mgd09 lab01
Mgd09 lab01Mgd09 lab01
Mgd09 lab01
 
SK컴즈 행복한 일터를 만드는 사람들
SK컴즈 행복한 일터를 만드는 사람들SK컴즈 행복한 일터를 만드는 사람들
SK컴즈 행복한 일터를 만드는 사람들
 
Discover arbonne 2015
Discover arbonne 2015Discover arbonne 2015
Discover arbonne 2015
 

Mais de kevin lee

SK플래닛 M&C부문 D-spark #1
 SK플래닛 M&C부문 D-spark #1 SK플래닛 M&C부문 D-spark #1
SK플래닛 M&C부문 D-spark #1kevin lee
 
한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료
한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료
한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료kevin lee
 
Social Media Marketing Trends & Cases
Social Media Marketing Trends & CasesSocial Media Marketing Trends & Cases
Social Media Marketing Trends & Caseskevin lee
 
World Cup and Social Media
World Cup and Social MediaWorld Cup and Social Media
World Cup and Social Mediakevin lee
 
Let's Tweet!
Let's Tweet!Let's Tweet!
Let's Tweet!kevin lee
 
“광고계가 직면한 변화”에 대한 이야기
“광고계가 직면한 변화”에 대한 이야기“광고계가 직면한 변화”에 대한 이야기
“광고계가 직면한 변화”에 대한 이야기kevin lee
 

Mais de kevin lee (6)

SK플래닛 M&C부문 D-spark #1
 SK플래닛 M&C부문 D-spark #1 SK플래닛 M&C부문 D-spark #1
SK플래닛 M&C부문 D-spark #1
 
한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료
한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료
한국언론진흥재단, "소셜미디어 활용 전략과 사례" 교육 중 "소셜미디어 시대의 마케팅 전략" 강의자료
 
Social Media Marketing Trends & Cases
Social Media Marketing Trends & CasesSocial Media Marketing Trends & Cases
Social Media Marketing Trends & Cases
 
World Cup and Social Media
World Cup and Social MediaWorld Cup and Social Media
World Cup and Social Media
 
Let's Tweet!
Let's Tweet!Let's Tweet!
Let's Tweet!
 
“광고계가 직면한 변화”에 대한 이야기
“광고계가 직면한 변화”에 대한 이야기“광고계가 직면한 변화”에 대한 이야기
“광고계가 직면한 변화”에 대한 이야기
 

Último

PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance managementVaishnaviGunji
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfDerekIwanaka1
 

Último (20)

PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 

마케팅 패러다임의 변화 그리고 모바일 (Daum, Focus on Mobile Marketing 2012)