1. theseen
December 2012 tn@theseen.mobi
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Thursday, December 27, 12

2. Executive Summary
TheSeen is for friends filming friends.
friends
friends
Vision: Help build a more informed, How it works:
connected, and empowered society 1- Challenge a friends to share a story about
through creating and sharing media that anything and everything
matters between people who care. 2- Film the story your friend tells
3- People you approved as "fans" get the video in
Problem: Life goes by really fast and their feed and comment on it.
we don't play and connect with friends as
often as we'd like. We are missing out on Technology: iPhone App in App Store.
the fun of playing & sharing stories with
friends everyday. Market Timing: Mobile video is the highest-
growth segment in the industry.
Solution: TheSeen is a storytelling game
friends play to connect and get to know Positioning: Video-based social network
each other better. TheSeen is the definitive (vs content sharing platform).
source of stories that matter to you as told
by people you know. Business model: B2B sales of brand-
engagement and targeted advertisement.
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Thursday, December 27, 12

3. Help you celebrate the people in your life.
1 min demo reel
Click to
play>
Reel!
http://youtu.be/
5vNg6vi5XSA
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Thursday, December 27, 12

4. Our vision: build a more informed, connected, & empowered
society through creating and sharing media that matters.
WE’RE HERE! Video
Video combines
Layer 3 Non-Verbal data all layers of
Images communication
in one medium
-Easier and more
Layer 2 Visual data Visual data effective to use
Text than than typing
and reading.
Layer 1 Conceptual data Conceptual data Conceptual data
1980 2000 2012 2020
Example Usenets & Text-based Photo-Sharing Video-Sharing Photo-Based Video-Based
Forums Social Networking Platforms Platforms Social Networking Social Networking
90% of
comm. i
s
nonverb
al
Is video the next big step in many-to-many asynchronous communications?
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Thursday, December 27, 12

5. Life goes by fast and we are missing out on the fun
of playing & sharing stories with friends everyday.
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Thursday, December 27, 12

6. TheSeen is a free storytelling game you can enjoy
with friends to play and share stories.
Here’s to celebrating the people that make life wonderful!
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Thursday, December 27, 12

7. TheSeen is a storytelling game friends play.
TheSeen is your own personal talk show!
friends
friends
Post a topics and inspire conversations Film your own guests
Interact with others
Click to
play>
demo!
Visit your friend’s shows
>Become a fan
>Send a message
WEB: IN DEVELOPMENT... >Check guests
>Check fans
http://youtu.be/
>Watch episodes GvI2V6-0TlU
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Thursday, December 27, 12

8. Positioning: Video-based Social Networking
Video-based
Photo-based
Content-sharing Social Networking
Focus on video-based social networking
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Thursday, December 27, 12

9. Why now? Video going up... mobile also going up.
Video: ~86% of consumer traffic by ‘16 Mobile data traffic: 18x from 2011-16
7800 11000
Mobile data (PB / month)
Consumer Mobile Video (PB/month)
5850 8250
CAGR: 90%
3900 5500
CAGR: 78%
1950 2750
0 0
2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016
Uniquely positioned at the cross-section of 2 high-growth segments.
(1) Cisco Visual Networking Index: Forecast and Methodology, 2011–2016 -
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360.pdf
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Thursday, December 27, 12

10. Why now? Technology & users are ready for video.
Technology is ready... ...users are also ready
Mobile data plans: increasingly affordable Users seeking more “authentic” content
Smart phones increasingly prevalent New generation more comfortable with
posting videos online
Active Mobile App Users Worldwide % of cell owner who record a video on their phone
60%
2.1B
1.9B
1.6B 39%
1.3B
1B
14%
5%
2012 2013 2014 2015 2016 18-29 30-49 50-64 65+
Source:Yankee Group “Mobile Apps and Cloud Forecast”, April 2012 as cited in company blog, May 9, 2012 and Pew Research Center’s Internet &
American Life Project. April 29-May 30, 2010
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Thursday, December 27, 12

11. B2B sales of brand engagement via branded topics.
Example: can help Nike & Adidas meaningfully engage with customers.
Can stimulate brand-relevant conversations and consumer engagement Primary
Revenue
Model
Sponsored topics Brand-focused videos Consumer engagement
Add’l Rev Streams: Sentiment analysis, Targeted advertisement & Promoted Videos
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Thursday, December 27, 12

12. Team: Background in strategy, science, art and
Fortune-500 standards technical execution.
2 {vision-driven} co-founders... + awesome technical team:
Design & UX
1 Senior Artistic Director designed 1
Brand + All UI elements.
iPhone App
1 senior iPhone developer wrote & 1
supports the iPhone app.
Front-end
1 senior front-end developer built 1
and supports the current front-end.
Backend
2 senior JAVA developers built and 2
support the platform as needed
System admin
- Real Estate Investor
1 senior cloud expert & 1 senior 2
- BCG Strategy Consulting hardware system administrator
- Harvard Medical School - Classical Music QA
Surgical Residency Composer and Organist 1 QA director + 2 QA testers tested 3
and regressed front & backend bugs
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Thursday, December 27, 12