How to Use LinkedIn & SlideShare to Build Your Business
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http://www.flyte.biz These are the slides to go along with the How to Use LinkedIn and SlideShare to Build Your Business webinar flyte put on. To see upcoming, free webinars, please visit http://www.flyte.biz/resources/web-marketing-seminars/
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How to Use LinkedIn & SlideShare to Build Your Business
- 1. flyte school How to Use LinkedIn & SlideShare to Build Your Business Rich Brooks |flyte new media|flyte.biz |twitter.com/therichbrooks
- 2. TODAY’S GOALS • How to optimize your profile • Make the most of groups • How to setup your company page • How to setup & integrate SlideShare • How to build your business
- 3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
- 4. WHY LINKEDIN? • #1 Social Network for Business • Over 200 million members • No Farmville
- 5. GETTING STARTED www.linkedin.com
- 6. YOUR PROFILE
- 10. MORE EDITING...
- 11. TIPS FOR GETTING FOUND • Put your best keyphrases here: • Headline • Current Work • Previous Work • Summary • Specialties
- 12. ENDORSEMENTS
- 14. POSTING UPDATES
- 15. ADD CONNECTIONS
- 16. ADD CONNECTIONS
- 17. ADD CONNECTIONS DESELECT SELECT ALL!!! DESELECT SELECT ALL!!!
- 18. ADD CONNECTIONS
- 20. PEOPLE YOU MAY KNOW
- 21. ACCEPTING INVITES Now you have your profile, your Now you have your profile, your connections...now what? connections...now what?
- 22. REACHING OUT TO CONNECTIONS
- 23. NETWORKING TIPS • To Grow Your Network: • Upload your database of contacts • Connect with people individually • Post regular updates • Connect through groups
- 24. JOINING GROUPS
- 25. LOCAL GROUPS
- 27. SEARCH GROUPS
- 28. EMAIL DIGESTS
- 29. CREATE YOUR OWN GROUP
- 30. CREATE YOUR OWN GROUP
- 31. CREATE YOUR OWN GROUP
- 32. BENEFITS OF OWNING A GROUP
- 34. TIPS FOR USING GROUPS • Listen, engage and contribute • Subscribe to daily digests • Create your own group
- 35. COMPANY PAGES
- 36. CREATING A COMPANY PAGE
- 39. COMPANY INSIGHTS
- 42. SHOULD YOU GO PRO?
- 43. LINKEDIN FINAL THOUGHTS • Optimize your profile • Post updates regularly • Engage in groups • Create a company page
- 44. WHY SLIDESHARE? • 60 million+ visits monthly • 400K slide decks uploaded monthly • Decks can be embedded & shared
- 45. SLIDESHARE AT A GLANCE
- 48. UPLOADING YOUR SLIDE DECK
- 49. BLOGS TO SLIDE DECKS
- 50. SHOULD YOU GO PRO?
- 52. TAKING MEETINGS
- 53. TRACKER
- 54. ANALYTICS
- 55. TAKEAWAYS • Use LinkedIn to promote your personal brand & network • Use SlideShare to distribute your content & generate leads • Use together to build your business
- 56. THANK YOU Rich Brooks flyte new media flyte.biz flyteblog.com @therichbrooks
Notas do Editor
- My Twitter history
- My Twitter history
- This is your tent pole, your hub. Be as verbose and complete as necessary. More info, more connections, more biz.
- Professional head shot. Complete your profile. Your “headline” is a great place to put keywords you’d like to be found for.
- Summary allows you to tell your story. You can see that you can also edit the description and embed videos, slide decks, photos and more. You can move many of the sections around the the up/down arrow.