Transmedia Storytelling: 7 myths and 7 principles
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What transmedia storytelling is? What transmedia storytelling is NOT? An homage to Henry Jenkins, compiling 7 myths and the 7 principles he proposed.
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Transmedia Storytelling: 7 myths and 7 principles
- 1. THE MAPS OF OZ Transmedia storytelling and possible futures of communications @barbararmota @osalquimistas
- 2. transmedia storytelling TMST
- 3. #transmedia
- 4. 7 7 MYTHS By PRINCIPLES Henry Jenkins
- 5. 7 7 MYTHS By PRINCIPLES Henry Jenkins
- 6. 7 myths about transmedia storytelling 1) TMST = +1 media flickr: esqueci... sorry.
- 7. 7 myths about transmedia storytelling 2) TMST = just a marketing strategy flickr: ericahastings
- 8. 7 myths about transmedia storytelling http://youtu.be/jZ6-J_6EdPI
- 9. 7 myths about transmedia storytelling VIRUSES SPREAD WITHOUT PARTICIPATION, VIDEOS DON’T.
- 10. 7 myths about transmedia storytelling BRAND STORIES TMST PLATFORMS FANS Turning an IP into a brand
- 11. 7 myths about transmedia storytelling BRAND STORIES TMST PLATFORMS FANS Turning a brand into an IP
- 12. 7 myths about transmedia storytelling NARRATIVE, FOCUS SHOULD BE ON THE NOT ON THE TECHNOLOGY.
- 13. 7 myths about transmedia storytelling 3) TMST = ARG (though both depend on platforms, participation, engagement)
- 14. 7 myths about transmedia storytelling 4) TMST is for geeks (though early adopters might be more likely to take full advantage of it) 5) TMST is for blockbusters (it has been succesfully used to build up audiences) 6) TMST is so last year (we have only began to see its potential)
- 15. 7 myths about transmedia storytelling 7) Everything should go TMST (so not true)
- 16. 7 7 MYTHS By PRINCIPLES Henry Jenkins
- 17. 7 principles of transmedia storytelling 11.2 milhões de espectadores 1) Spreadability x Drillability
- 18. 7 principles of transmedia storytelling 1) Spreadability x Drillability
- 19. 7 principles of transmedia storytelling 2) Continuity x Multiplicidade
- 20. 7 principles of transmedia storytelling 2) Continuity x Multiplicidade
- 21. 7 principles of transmedia storytelling IMAGE CAPTURE http://vimeo.com/9413061 DRIVE MODE 3) Immersion x Extractability
- 22. 7 principles of transmedia storytelling 3) Immersion x Extractability
- 23. 7 principles of transmedia storytelling 4) Seriality
- 24. 7 principles of transmedia storytelling 4) Seriality
- 25. 7 principles of transmedia storytelling 5) Subjectivity
- 26. 7 principles of transmedia storytelling A story... A character... A world. 6) Worldbuilding
- 27. 7 principles of transmedia storytelling 6) A world: Oz
- 28. 7 principles of transmedia storytelling 7) Performance / participation
- 29. 7 principles of transmedia storytelling http://youtu.be/EBM854BTGL0
- 30. THANK YOU! @barbararmota @osalquimistas www.thealchemists.com barbara@thealchemists.com