Jeremy Woolf - Meet the net generation
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This document summarizes a presentation about social media and digital predictions for 2012. It discusses how the "Net Generation" uses social media to share information, build credibility and influence through their connections. It predicts that in 2012 social media will grow up, social customer relationship management will rise, social practices will be fully integrated into businesses, executives will focus more on their expertise than their title, big data analytics will become more common, bolt-on social media programs will be less common than full integration, social media will be more mobile-centric, influencers will be an important currency, companies will use more social channels for communication, and public relations will continue to evolve with new technologies and practices.
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Jeremy Woolf - Meet the net generation
- 1. Presentation for Lenovo Meet the Net Generation 2012 Social Media and Digital Predictions Wednesday 22 February, 2012 Photo Credit: Stuck in Customs
- 2. Jeremy Woolf publicrelationships.blogspot.com linkedin.com/in/jeremywoolf twitter.com/jeremywoolf www.socialmedia-mba.com Photo Credit: Stuck in Customs
- 3. Meet the Net Generation Source: Nielsen
- 4. Sharing Shares Credibility Influence Source: Nielsen Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
- 5. Sharing Tribal Credibility Influence Community Connect Converse Source: Nielsen Ndebele Tribe in South Africa, United Nations Photo, http://www.flickr.com/photos/un_photo/3311562829/
- 6. Mobilize Sharing Swarms Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect Converse Source: Nielsen Busy, bowtoo, http://www.flickr.com/photos/bowtoo/4661839109/ /
- 7. Mobilize Sharing Mobile Approval Credibility ‘We’ not Influence ‘Me’ Belonging Connect Converse Real time Share and Source: Nielsen protect gr3m, http://www.flickr.com/photos/gr3m/2330317681/
- 8. Mobilize Sharing On Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Share and Source: Nielsen protect On/Off, Ollie Jay, http://www.flickr.com/photos/alienspacer/1968359743/
- 9. Mobilize Sharing Creates Approval Credibility ‘We’ not Influence ‘Me’ Belonging 13 hours Connect Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect
- 10. Mobilize Sharing Evolves Approval Credibility Changing ‘We’ not Influence Multiple ‘Me’ Belonging tribes 13 hours Connect Explore Livestream- Converse ing Real time Collaborate Share and Source: Nielsen Play protect Chameleon, The Compiler, http://www.flickr.com/photos/the-compiler/5255834230/
- 11. The Net Generation and Social Media Source: IBM Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
- 12. The Net Generation and Social Networks Source: AdAge Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
- 13. The Net Generation Doesn’t Buy Like This… Source: AdAge Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
- 14. They Buy Like This… Source: theonlinesage.com Sharing, bengrey, http://www.flickr.com/photos/ben_grey/4582294721/
- 15. Reaching the Net Generation 1. Be relevant, useful and entertaining 2. Enhance their social status 3. Cause a reaction and have fun 4. Connect them with each other 5. Enable and encourage participation 6. Help create and grow communities Photo Credit: Stuck in Customs
- 16. Engaging the Net Generation: 2012 Social Media and Digital Predictions Thursday 16 February, 2012 Photo Credit: Stuck in Customs
- 17. 1. The Year Social Grows Up Photo Credit: Texas 713 Source: IBM
- 18. IBM Social Engagement Strategy 1. Deepen relationships with our constituents by designing intentional experiences 2. Position IBM as the agenda setter by extending our participation in conversations 3. Deliver IBMers and their expertise – and the depth and breadth of IBM’s global workforce 4. Gain insight to inform offerings and improve constituent relationships
- 20. 2. Enter the Age of Social CRM Photo Credit: Mrlerone
- 21. ASB New Zealand Facebook Virtual Bank
- 22. 3. Social Business Photo Credit: Allensima
- 23. 4. From Executives to Experts Source: GlobaWebIndex Photo Credit: Pete Prodoehl
- 24. 4. From Executives to Experts Photo Credit: Pete Prodoehl
- 25. 5. Big Data Becomes BAU Photo Credit: Koenvereeken
- 26. HP Launches Inkology Photo Credit: Koenvereeken
- 27. 6. ‘Bolt On’ No More Photo Credit: Midgley
- 28. KLM Meet and Seat Photo Credit: Midgley
- 29. 7. Social Goes Mobile Photo Credit: Gr3m
- 30. Volkswagen Virtual Test Drive Photo Credit: Gr3m
- 31. 8. Influence is Currency Photo Credit: Jeff Hester
- 32. Spotify Launches With Klout Perks Photo Credit: Jeff Hester
- 33. 9. Changing Channels Photo Credit: Jcarlosn
- 34. Nordstrom Creates Pinterest Photo Credit: Jcarlosn
- 35. 10. The Future of PR Photo Credit: Moyan Brenn
- 36. Discussion Photo Credit: Stuck in Customs