The document outlines Terry Watson's proposal for a science poster project. It will use a steampunk style to appeal to 16-18 year old students, predominantly females. The steampunk genre incorporates 19th century technology in a historic, vibrant setting. Sketches and mood boards explore typography ideas like using pipes to form text. The proposal is to create a poster with a rich color scheme, textured typography, and imagery promoting science as an exciting career.

1. Science
poster
project
By Terry watson
By Terry watson

2. INTRODUCTION
• Design research into existing art styles
• Brainstorms (both Visually and mind
maps)
• sketches from my brainstorm and
visualisation shows idea development
• Proposal that outlines my project

3. BREIF
• The science department wants us a
science 1 poster appeal new students
• Must attract 16-18 year students
• Needs scaling whenever it is needed to be
altered
• Predominately attracts females (optional)

4. VICTORINA
• Imagery inspired by
the Victorians
• Very elegant drawings
of upper class
• Imagery also
represent the
industrial revolution
• Smooth drawing style
e.g. faces(unsaturated)

5. Science fiction
• Stories incorporates
technology and
unknown worlds to
create a story
• Features aliens and
robots
• Allows the audience to
experience unfamiliar
environments
• Relies on terror theme

6. King kong
• 3D san serif typeface
• Feel is terrifying
• Airplanes being destroyed
• Focal point is the
aggressive face

7. POP ART
• Return to pop culture is
the key
• Appeals to a mass
audience
• Creative movement
started in the 60’s
• Imagery and font look
dynamic

8. STEAMPUNK
• Sub genre of
science fiction
• Incorporates
victoriana and 19th
century
technology
• Feels very historic
• Cyborgs,
machines and
‘steam’

9. CHRIS BACHOLO
• Mixture of san serif
typography and hand
drawn font
• Colours associated
makes the imagery look
historic
• Unusual designed
transporter
• Good sense of movement

10. MOODBOARDS

11. BRAINSTORM SCIENCE

12. VISUAL
BRAINSTORM

14. Why Steampunk
• Like the technology and historic aspects
of the genre
• Contain very vibrant colour scheme
• Imagery, especially woman, look elegant
• Uses a lot of metal like silver

15. STEAMPUNK
TYPOGRAPHY
q

16. TYPOGRAPHY
• Needs to have enough
kerning to make the pipe
text illegible
• Develop my own text
featuring pipes
• Curves to guide the
viewer through the title

17. COLOUR

18. STEAMPUNK COLOUR
• Feels very masculine and
empowering
• Relates to the artist theme,
making contrast of colours
• Very rich colour scheme
that conveys a vintage feel
that is very historic
• Gold for the text and blue
for background

19. TAGLINES

20. Sketches

22. sketched mock ups

23. Graphic experiment

24. Mock ups
Mock ups

25. PROPOSAL
• Include dynamic colour
scheme to create a large
contrast
• Typography made of textures
• Appeals to male students 1618 and predominately females
• Tagline and imagery that
promote science as fun and a
exciting career opportunity