In this presentation I use data from Into Focus a benchmark report on effective nonprofit video and a couple of examples of nonprofits that are overcoming barriers to creating their own nonprofit videos in house.

1. Video for nonprofits
Theresa Dawson

2. Growth of online video: YouTube
http://www.onehourpersecond.com

3. YouTube in 2013
 100 hours of video are uploaded to YouTube every
minute
 More than 1 billion unique users visit YouTube each
month
 Over 6 billion hours of video are watched each month
on YouTube—50% more than last year
 Mobile makes up more than 25% of YouTube's global
watch time, more than one billion views a day
 70% of YouTube traffic comes from outside the US

4. Nonprofit video report

5. What NPOs are saying about video
80% say video is important to their organization NOW
91% say video will be important to their org in the future

6. Social media channels used by NPOs

7. BUT 62% give no resources/time to video

8. So what can you do?
1. BUDGET
Videos on a shoestring:
http://www.youtube.com/watch?v=gHUuMxT8NMY

9. Shoestring PLUS get someone with
a following to offer your message
 http://www.youtube.com/watch?v=d-
XHPHRlWZk

10. So what can you do?
2. STAFF AND RESOURCES
 Budget for/hire outside vendors
 Identify staffers/volunteers who are
interested in video to start making content
 Get trained e.g. Reel Change for Nonprofits
 Get tips from those already doing it: e.g.
http://www.see3.com/insights

11. So what can you do?
3. SILOS
 Have a strategic plan for how the video
is going to be used within your organization
and share costs
 Think of how a video could be repurposed
for another department in the organization

12. So what can you do?
4. MEASURING ROI
 Know in advance what your goal is and
how you’ll measure success

13. NPOS report being unsure how to measure success

14. So what can you do?
4. MEASURING ROI
 Sign up for a YouTube Nonprofit channel
 In the Benchmark report 42% were
members, 18% didn’t know
 YouTube reports only 20,000 of the
hundreds of 1000s eligible nonprofits have
joined…only 1 percent have enabled
Donate Now button

15. YouTube nonprofit program

16. Example:YouTube nonprofit channel
 http://www.youtube.com/user/StopPancreat
icCancer?feature=watch
 http://www.youtube.com/watch?v=DOwiZ-
cjSlU&list=FLfgkTaIERYkraETfLHgvF2A

17. YouTube Analytics tools

18. The present/future?
 Shorter video formats – instagram video 15
seconds, vine 6 seconds
 http://www.youtube.com/watch?v=UiyDmqO59QE