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Building Relationships
Authentic Recruitment in an Age of Social Media


        Kevin Corr, Coordinator of Social Media
Setting Expectations
Prospective Students – Demographics and
                Statistics
Cultural Change – The Death of the Funnel
       and the Rise of Social Media
  Building Relationships – Strategy and
              Authenticity
Demographics
The Funnel
Social Media
Scholarships
      Bigger         Service
                          City as a campus
  Student to faculty ratio Better            Art
                 2 year
   SmarterSmall class size      Personal
                            Internships
Average SATs      Private         Study Abroad
    4 year
         Christian      Community and World
                              U.S. News
 Science Pre-              Public        Division 1
       Financial Aid                  Report
                     Driving distance
 Weighted GPA Essay Division 3
   State of the Art
       Clubs and Activities Recommendations
               Guaranteed housing
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment
NACCAP 2009   Authentic Recruitment

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NACCAP 2009 Authentic Recruitment

  • 1. Building Relationships Authentic Recruitment in an Age of Social Media Kevin Corr, Coordinator of Social Media
  • 2. Setting Expectations Prospective Students – Demographics and Statistics Cultural Change – The Death of the Funnel and the Rise of Social Media Building Relationships – Strategy and Authenticity
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  • 53. Scholarships Bigger Service City as a campus Student to faculty ratio Better Art 2 year SmarterSmall class size Personal Internships Average SATs Private Study Abroad 4 year Christian Community and World U.S. News Science Pre- Public Division 1 Financial Aid Report Driving distance Weighted GPA Essay Division 3 State of the Art Clubs and Activities Recommendations Guaranteed housing