EMC Levels Up

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Implementing game mechanics to change how we collect, reward, and motivate social activity. The initial internal pitch deck used to present gamification to the EMC Social & Community Marketing leadership team. Written and presented by: Tyler Altrup

Tecnologia Negócios

EMC Levels Up

Implementing game mechanics to change how we
collect, reward, and motivate social activity

© Copyright 2012 EMC Corporation. All rights reserved. 1

The Challenge
How can EMC…

Recognize key Reward various
social types of social
champions activity

Build an Motivate
aspirational increased
system social activity

© Copyright 2012 EMC Corporation. All rights reserved. 2

My Muse…

© Copyright 2012 EMC Corporation. All rights reserved. 3

The Endgame

A single rank/level to represent any
individual’s online interaction with EMC

• Points for every action
• Commendations: grouped achievements
Components:
• Challenges: directing activity
• Total score -> rank/level

© Copyright 2012 EMC Corporation. All rights reserved. 4

Commendations

Commendations award
levels of achievement
within subgroups

EMC examples:

• Blogging
• Tweeting
• Commenting

© Copyright 2012 EMC Corporation. All rights reserved. 5

Challenges: Rallying the Masses

Challenges
• The key to directing
activity
• Result in point
bonuses
• Strong potential for
event-related social
efforts

© Copyright 2012 EMC Corporation. All rights reserved. 6

Rank/Level System

Characteristics needed:

• Exhaustive
• Transparent
• Aspirational
• Increasingly difficult

System should be
creative, clever, and
universally applicable

http://www.geezergamers.com/showthread.php?1072-Halo-Reach-
Ranks
http://www.bungie.net/stats/reach/default.aspx
© Copyright 2012 EMC Corporation. All rights reserved. 7

© Copyright 2012 EMC Corporation. All rights reserved. 8

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EMC Levels Up

2. The Challenge How can EMC… Recognize key Reward various social types of social champions activity Build an Motivate aspirational increased system social activity © Copyright 2012 EMC Corporation. All rights reserved. 2

4. The Endgame A single rank/level to represent any individual’s online interaction with EMC • Points for every action • Commendations: grouped achievements Components: • Challenges: directing activity • Total score -> rank/level © Copyright 2012 EMC Corporation. All rights reserved. 4

6. Challenges: Rallying the Masses Challenges • The key to directing activity • Result in point bonuses • Strong potential for event-related social efforts © Copyright 2012 EMC Corporation. All rights reserved. 6

7. Rank/Level System Characteristics needed: • Exhaustive • Transparent • Aspirational • Increasingly difficult System should be creative, clever, and universally applicable http://www.geezergamers.com/showthread.php?1072-Halo-Reach- Ranks http://www.bungie.net/stats/reach/default.aspx © Copyright 2012 EMC Corporation. All rights reserved. 7

EMC Levels Up

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