Implementing game mechanics to change how we collect, reward, and motivate social activity. The initial internal pitch deck used to present gamification to the EMC Social & Community Marketing leadership team. Written and presented by: Tyler Altrup

1. EMC Levels Up
Implementing game mechanics to change how we
collect, reward, and motivate social activity
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2. The Challenge
How can EMC…
Recognize key Reward various
social types of social
champions activity
Build an Motivate
aspirational increased
system social activity
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3. My Muse…
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4. The Endgame
A single rank/level to represent any
individual’s online interaction with EMC
• Points for every action
• Commendations: grouped achievements
Components:
• Challenges: directing activity
• Total score -> rank/level
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5. Commendations
Commendations award
levels of achievement
within subgroups
EMC examples:
• Blogging
• Tweeting
• Commenting
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6. Challenges: Rallying the Masses
Challenges
• The key to directing
activity
• Result in point
bonuses
• Strong potential for
event-related social
efforts
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7. Rank/Level System
Characteristics needed:
• Exhaustive
• Transparent
• Aspirational
• Increasingly difficult
System should be
creative, clever, and
universally applicable
http://www.geezergamers.com/showthread.php?1072-Halo-Reach-
Ranks
http://www.bungie.net/stats/reach/default.aspx
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8. © Copyright 2012 EMC Corporation. All rights reserved. 8