1. SOCIAL MEDIA AND
YOUR JOB HUNT
#acwebmedia
Thursday, January 19, 2012

2. REVIEW
You should have two blogs complete
A few blogging tips
Try inserting an image (use www.compfight.com to find Creative
Commons images
Use links!
How’s your Google Reader doing?
Questions about Assignment #2?
#acwebmedia
Thursday, January 19, 2012

3. TODAY’S CLASS
Distribution of “Content Rules” books
How to use social media for school work
How to use social media to find a job!
#acwebmedia
Thursday, January 19, 2012

4. THIS WEEK IN
SOCIAL MEDIA
#acwebmedia
Thursday, January 19, 2012

5. SOCIAL MEDIA FOR
SCHOOL WORK
Research - it’s more than just Wikipedia
Using Facebook Groups for collaboration
Thinking outside the classroom - hello, who’s out
there? Finding other students to connect with.
Twitter as a resource
Want to go to Stanford University? You can with
iTunes U.
#acwebmedia
Thursday, January 19, 2012

6. SOCIAL RESEARCH
#acwebmedia
Thursday, January 19, 2012

7. SOCIAL RESEARCH
You’re already doing it. Remember Google Reader?
Wikipedia is great, but only as a starting point.
Follow the links in the articles!
Technorati - find influencers in your area of interest -
what are the best blogs?
Google Trends - find the hot topics
Twitter - search and ask
#acwebmedia
Thursday, January 19, 2012

8. SOCIAL JOB HUNTING
#acwebmedia
Thursday, January 19, 2012

9. It’s not
WHAT you
know.
#acwebmedia
Thursday, January 19, 2012

10. It’s WHO
you know.
#acwebmedia
Thursday, January 19, 2012

11. WHO DO YOU KNOW?
Fellow students
Professors
Previous employers
The lady you used to deliver newspapers to
Your parents’/aunt’s/uncle’s friends
Your friends’ parents/aunts/uncles
Twitter/Facebook/Google + “friends”, your blog commenters
#acwebmedia
Thursday, January 19, 2012

12. YOU KNOW MORE
PEOPLE THAN YOU
THINK YOU DO
#acwebmedia
Thursday, January 19, 2012

13. TASK #1: YOUR CONNECTIONS
Write down a list of 10 people you know that would
be considered a “connection”
This can be fellow students, professors, previous
employers, online “friends”, family, in-person
friends, their relatives, etc.
#acwebmedia
Thursday, January 19, 2012

14. TASK #2: PROSPECTING
Pick 5 of the people on your list who seem like
“prospects”.
Do some online research. What company do they
work for? Do they have a blog? Twitter/Facebook
page? Follow them, like them and subscribe to them.
#acwebmedia
Thursday, January 19, 2012

15. TASK #2: PROSPECTING
Find other ways to connect and expand your
network.
Search on Twitter for people and companies of
interest. Follow them and interact.
Search for companies of interest. Follow them on
Twitter, Like their Facebook page, subscribe to their
blog.
#acwebmedia
Thursday, January 19, 2012

16. ARE YOU ?
LinkedIN is the number one professional networking
site.
90% of recruiters find people via LinkedIN.
If you want to improve your job prospects post-
graduation, you need to start working on your profile
NOW.
Let’s take a tour.
#acwebmedia
Thursday, January 19, 2012

17. TASK #3: YOUR
LINKEDIN PROFILE
Don’t worry if you don’t have a ton of jobs to add.
Your school projects are EXPERIENCE!
Any client work is EXPERIENCE!
Your past jobs, even if unrelated to your current field,
is EXPERIENCE!
Your blog, web site, portfolio links are important
#acwebmedia
Thursday, January 19, 2012

18. TASK #3: YOUR
LINKEDIN PROFILE
Complete all sections you can
Post a photo
Add your skills
Add your projects
Add your links
Add your education
#acwebmedia
Thursday, January 19, 2012

19. TASK #4: CONNECT
Start by connecting with the people that come to
mind first (classmates, profs, friends, employers, etc.)
Re-visit your prospects. Find them on LinkedIN too.
Other people will be recommended to you once you
start to build your list.
#acwebmedia
Thursday, January 19, 2012

20. TASK #5: RECOMMEND
AND BE RECOMMENDED
Ask for recommendations from previous employers
(even if unrelated to your current field)
Give recommendations to others
#acwebmedia
Thursday, January 19, 2012

21. TASK #6: A WORK IN
PROGRESS
Don’t stop now!
Continue to build your network on LinkedIN.
Make this site your hub of professional information.
Post your LinkedIN profile link on your other social
sites (Twitter, Facebook, Blog, YouTube)
#acwebmedia
Thursday, January 19, 2012

22. WHAT YOU NEED
TO DO NEXT
Sometime in the next week, contact ONE of the people on your prospects
list, and invite them to go for coffee.
This is not about asking for a job. It’s about making a connection.
Continue to network and follow up whenever you can.
You aren’t being marked on this. But ultimately, it’s not about getting a
mark. It’s about setting up your future opportunities now.
IT’S ABOUT WHO YOU KNOW.
#acwebmedia
Thursday, January 19, 2012

23. UNTIL NEXT TIME....
Read “Content Rules” Chapters 1 through 4 (Review
and Discussion in class next week)
Finish Assignment #2: My Listening Strategy (due
next Monday)
#acwebmedia
Thursday, January 19, 2012