Social listening for pms for pcamp
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Social Listening for Product Managers. At Silicon Valley PCamp, Product Manager's BarCamp.
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Social listening for pms for pcamp
- 1. Social Listening for Product Managers SudhaJamthe, PayPal/Ebay @sujamthe Stephanie Shum, Yahoo @stephshum Van Riper, Google @vanriper
- 2. Why Social is a channel for Product Managers? @stephshum @sujamthe @vanriper #SVPcamp
- 3. Grassroots Movement of Tech customers helping each other @stephshum @sujamthe @vanriper #SVPcamp
- 4. Grassroots Movement of Non-Tech Customers @stephshum @sujamthe @vanriper #SVPcamp
- 5. What is social listening? 1. Listen to your existing base Forums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups 2. Listen on social channels On blogs, Twitter, Facebook 3. Global product listening using user groups @stephshum @sujamthe @vanriper #SVPcamp
- 6. Listen to your existing baseForums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups Stephanie Shum, PM Yahoo Mail @stephshum @sujamthe @vanriper #SVPcamp
- 7. Yahoo Group for Y! Mail @stephshum @sujamthe @vanriper #SVPcamp
- 8. Linkedin for Mobile Group @stephshum @sujamthe @vanriper #SVPcamp
- 9. Yahoo SuggestionsHow you listen to your existing base of enthusiasts @stephshum @sujamthe @vanriper #SVPcamp
- 10. Listen on social channelsblogs, Twitter, Facebook Sudha Jamthe @sujamthe @stephshum @sujamthe @vanriper #SVPcamp
- 11. Social Media for market analysis of features @stephshum @sujamthe @vanriper #SVPcamp
- 12. Social Channels Monitoring & Listening @stephshum @sujamthe @vanriper #SVPcamp
- 13. Streamlining social listeningPayPal does #Tweetbytes on a product topic Tweetbytes are Twitter chats A PM and a Customer chat Metrics: # of feedbacks # of new engaged customers # of influencers engaged Testing phase across multiple products eg @paypalx and @ebaydev @stephshum @sujamthe @vanriper #SVPcamp
- 14. Global product listening using user groups Van Riper, Google @vanriper @stephshum @sujamthe @vanriper #SVPcamp
- 15. Global product listening using user groups @stephshum @sujamthe @vanriper #SVPcamp
- 16. Open Q&A Challenges of social transparent listening Identifying influencers Separate noise Scaling the listening Internal challenges for PM teams to listen using social channels @stephshum @sujamthe @vanriper #SVPcamp