Mais conteúdo relacionado Semelhante a Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.) (7) Mais de Stoney deGeyter (20) Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)1. SEO You Can Do
Yourself
(Instead of, you know, paying
someone else to do it.)
Stoney deGeyter
Pole Position Marketing
stoney@polepositionmarketing.com
© Copyright 2009 Stoney deGeyter
3. What you lose with poor SEO…
Indexed Pages
Rankings
Visitors
Sales
© Copyright 2009 Stoney deGeyter
4. Don’t Make
Me THINK,
Dammit!
© Copyright 2009 Stoney deGeyter
6. Build a search friendly website
Domain & Link &
URL Navigation
Structure Structure
Domain &
Navigation
Structure
© Copyright 2009 Stoney deGeyter
7. D
Duplicate
Content
Issue
Duplicate content can
plague you like a virus
(or two)
© Copyright 2009 Stoney deGeyter
8. D
Duplicate
Slows spidering and indexing Content
Issue
A B C D E F
Search engine
leaves before
G H I J K L spidering all
important pages
A B C D E F
= spidered
G H I J K L = not spidered
© Copyright 2009 Stoney deGeyter
9. URL
&
Site Structure
© Copyright 2009 Stoney deGeyter
10. Domain Name
Keep Short
Register 10 years!
Memorable
Use keywords (if possible)
TheDuffelbagFannyPackTravelStore.com
Motorcycle-Battery-Equipment.com
OmniInteractive.com
MyMortgageBanker.com
BatteryStuff.com
Winterkids.com
RainbowWeddings.com
© Copyright 2009 Stoney deGeyter
11. D
Duplicate
Domain redirects Content
Issue
Redirect all domain names to primary URL
© Copyright 2009 Stoney deGeyter
12. Search engine friendly URLs
Keep short
site.com/category/product.php
Use keywords if possible
site.com/snowboards/burton/grom
Minimize parameters
site.com/webapp/wcs/stores/servlet/P
roductDisplay?storeId=10051&langId=-
1&catalogId=10053&productId=10061513
7&N=10000003+90401+528374
© Copyright 2009 Stoney deGeyter
13. D
Duplicate
Session IDs Content
Issue
© Copyright 2009 Stoney deGeyter
14. D
Duplicate
Session ID Result Content
Issue
Home
Session 1 Session 3
Session 2
Session 4 Session 5 Session 6
© Copyright 2009 Stoney deGeyter
19. Link
&
Navigation
Structure
© Copyright 2009 Stoney deGeyter
22. Search meh-friendly links
Meh Link
JavaScript:window.open(‘http://www.smartfurniture.com/p
roduct/5670/’, ‘newWindow’)
© Copyright 2009 Stoney deGeyter
23. D
Duplicate
Splitting link flow Content
Issue
A
B F N
J
C G O
K
D H P
L
E I Q
M
Link juice flows to only one page
© Copyright 2009 Stoney deGeyter
24. Keyword-rich link text
Links should accurately reflect the information on the
destination page.
Click here to learn more about preparing personal tax returns.
No:
Click here to learn more about preparing personal tax returns.
No:
Learn more about preparing personal tax returns.
Yes:
Click here to learn more about preparing personal tax returns.
Meh:
© Copyright 2009 Stoney deGeyter
25. Engines can’t access…
Pages found through
search, forms,
password protected
dropdowns or select
areas
boxes
© Copyright 2009 Stoney deGeyter
28. Document
&
Page Structure
© Copyright 2009 Stoney deGeyter
29. D
Duplicate
Title tags Content
Issue
Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products
Welcome to MyBeautyProducts.com Discount Beauty Products
MyBeautyProducts.com Discount Wholesale Beauty Products
Natural and Organic Facial Makeup for Healthy Skin
Odor Free Nail Polish and Enamel for Long-Lasting Nails
Why Natural and Organic Cosmetics Are Better
MyBeautyProducts.com Hair > Shampoos > Vidal Sassoon
© Copyright 2009 Stoney deGeyter
30. Meta description
Not every page
needs a description
© Copyright 2009 Stoney deGeyter
32. Textual interlinking
Link to related content wherever possible
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa
qui officia deserunt mollit anim id est laborum.
mollit anim id est laborum.
• mollit anim id est laborum
• mollit anim id est laborum
• mollit anim id est laborum
id est laborum
id est laborum
© Copyright 2009 Stoney deGeyter
37. Thank You!
www.PolePositionMarketing.com
www.SearchEngineGuide.com
© Copyright 2009 Stoney deGeyter