Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.

1. HOW TO INTEGRATE
CONTENT FOR SEARCH
AND SOCIAL MARKETING
Stoney deGeyter Jen Carroll
stoney@polepositionmarketing.com jennifer.carroll@cantonmercy.org
@StoneyD @martijen

2. W EB M ARKETING H AS T HE E DGE
@StoneyD

3. WEB MARKETING’S EDGE
Marketing is shifting from outbound
to inbound
Traditional Shrinking
Change in
media losing media budgets
buyer attitudes
reach reduce quality
High quality
Selling to customers is more
content from
challenging (informed)
businesses
Technology is cheap
Inbound leads cost 62% less than outbound leads**
**http://blog.hubspot.com/blog/tabid/6307/bid/10172/Inbound-
* Get Content. Get Customers.
Leads-Cost-62-Less-than-Outbound-New-Data.aspx
Joe Pulizzi, et al.
March 2011

4. WEB MARKETING’S EDGE
Businesses are increasing inbound
marketing budgets
• 89% are maintaining or
increasing inbound
budgets
• Increase was observed
two years in a row
(2009, 2010)
Source:
http://www.hubspot.com/Portals/53/docs/eboo Why? “Past success…”
ks/the2011stateofinboundmarketingfinal.pdf

5. T HE C HALLENGES OF W EB M ARKETING
@StoneyD

6. THE CHALLENGES OF WEB MARKETING
The web is a busy place
Infographic by Shanghai Web Designers: http://www.go-gulf.com/blog/60-seconds

7. THE CHALLENGES OF WEB MARKETING
Every two
days, we
create as much
information as
we did since
the dawn of
time to 2003.
Eric Schmidt, TechCrunch, Aug. 2010

8. THE CHALLENGES OF WEB MARKETING
Number of searches is growing
exponentially
Google sites = 88
billion search per
month
50-200 versions of
Google’s core
algorithm in the
wild
70% of brands’
social content does
not rank top 20 for
brand names
Sources: comScore, Google Inside Search, BrightEdge
SMO Study, 4/11

9. THE CHALLENGES OF WEB MARKETING
Web readers lack focus and intent

10. THE CHALLENGES OF WEB MARKETING
Internet readers are highly distractible

11. THE CHALLENGES OF WEB MARKETING
Internet readers are usually
multi-tasking

12. W HY Y OU N EED C ONTENT , S EARCH & S OCIAL
@Martijen

13. WHY YOU NEED CONTENT, SEARCH & SOCIAL
Social media is sexy
Top of Sought
Alluring
Mind After

14. WHY YOU NEED CONTENT, SEARCH & SOCIAL
Social can’t go it alone
Search & Social Conversions
1%
Search
48% Search + Social
51%
Social Alone
Source: The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway, February 2011
http://www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf

15. WHY YOU NEED CONTENT, SEARCH & SOCIAL
Social media is closely tied to branding
and customer loyalty
Consumer Connections via Social Media
AFTER Purchase
Likely to Follow
Unlikely
Unsure
64%
Source: The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway, February 2011
http://www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf

16. WHY YOU NEED CONTENT, SEARCH & SOCIAL
Purchasing decisions
Info for Purchasing Decisions
0% 20% 40% 60% 80% 100%
Internet Search 92%
Blogs 53%
User-generated 46% 92%
Message boards 34%
Social networks 26%
Magazines 20%
TV
Newspapers
Media Used Frequently* by US Internet Users** to Find Information
to Help with Purchase Decisions, March 2010
eMarketer.com

17. WHY YOU NEED CONTENT, SEARCH & SOCIAL
“The Virtuous Circle”
“A shape appears to be forming in the Content
brand opportunity to connect with
consumers. Consumers want
accurate, timely information and they Search
will alternate between two channels; one
they feel is ubiquitous and a part of their
everyday life (search), and one that [has
the ability to] not only introduce brand
purchase decisions, but alter their
Social
intentions and confirm their final
purchase decision (social media).”
Source: The Virtuous Circle: The Role of Search and Social Media in the Purchase Pathway, February 2011
http://www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf

18. WHY YOU NEED CONTENT, SEARCH & SOCIAL
Three major considerations for online
marketing
Search Social
Content
Engines Media
Conversions

19. C OMPONENTS OF A C OMPLETE W EB MARKETING P LAN
@Martijen

20. COMPLETE WEB MARKETING PLAN
Web marketing cycle
Org Goals
Analysis Customer Needs
Content, Search
Action Desired
& Social Mix

21. COMPLETE WEB MARKETING PLAN
Setting web marketing goals
Customer
Specific Measurable
focused

22. Who are you trying to
COMPLETE WEB MARKETING PLAN
reach?
Build personas
Priorities
Expectations Benchmarks
Decision
Obstacles
Process

23. How do you find out
COMPLETE WEB MARKETING PLAN
what your personas
want?
Listen!
Interviews Conferences Reviews Social Media

24. COMPLETE WEB MARKETING PLAN
How to develop personas
What are their goals and
aspirations?
What are their problems?
What media do they rely on for
their answers to problems?
What style of content would appeal
to them?
What sorts of images and
multimedia appeal to each?
What words and phrases do these
buyers use?
How can we reach them?
*New Rules of Marketing and PR David Meerman Scott

25. COMPLETE WEB MARKETING PLAN
What do you want the
customer to do?
Read
content
Sign up Call for Make a
for Set a
more
emails meeting
info
purchase
Download
content
Microconversions Conversions Macroconversion

26. Match persona to quality content
COMPLETE WEB MARKETING PLAN
Blog
E-mail News
Case
Podcasts
Studies
Website
E-books Video
White
Photos
Papers
Articles

27. COMPLETE WEB MARKETING PLAN
Make quality content findable
Keywords and
Long-tail Metadata
Phrases
Useful
Headline
Content
Call to Action

28. Share content. Engage with readers
COMPLETE WEB MARKETING PLAN
Invest in Share Engage with Customers
Share Your
Chosen Others’ in Two-way
Content
Channels Content Conversation

29. COMPLETE WEB MARKETING PLAN
How will you measure success?
Return on Readership
Sales Lift
Objective (ROO)* Studies
Engagement Analytics
Micro and Macro Conversions
* Get Content. Get Customers.
Joe Pulizzi, et al.

30. D ESTINATION S EARCH E NGINE M ARKETING
@StoneyD

31. DESTINATION SEARCH ENGINE MARKETING
What is Destination Search Engine
Marketing?
“The process of building a
website that becomes a desired
destination point for those
looking for the product, service
or information you provide.”

32. DESTINATION SEARCH ENGINE MARKETING
Why do you deserve to be #1?
Lowest prices X
Better customer service X
Been in business longer X
No one does it better X

33. DESTINATION SEARCH ENGINE MARKETING
Benefits of Destination Search
Marketing
Generate
Improve Increase Build
Drive traffic Create buzz repeat
conversions ROI loyalty
customers

34. DESTINATION SEARCH ENGINE MARKETING
Stand out in a sea of thousands

35. DESTINATION SEARCH ENGINE MARKETING
Build a site that is different
Content
Presentation
Interaction
Resources
On-site
experience

36. DESTINATION SEARCH ENGINE MARKETING
Provide something that
can’t be found elsewhere
Unique Interesting
(find a (be
niche) different)
Valuable
Compelling
(expert
(new info)
resource)

37. DESTINATION SEARCH ENGINE MARKETING
What do you get from exposure?
Most Sites Destination Sites
Traffic Traffic
Sales Sales
Repeat customers
Word of mouth

38. DESTINATION SEARCH ENGINE MARKETING
Don’t sacrifice conversions
for rankings
Strong on- and off-
page SEO
Excellent on-page
customer performance
Exceptional off-page
marketing exposure
Superb business and
customer satisfaction

39. S IX B UILDING B LOCKS OF A D ESTINATION W EBSITE
@StoneyD

40. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Don’t underestimate the value
of good content
More More
More expert
opportunities pertinent info
knowledge
to persuade to make sale
1
Expert Information

41. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Don’t add
content for the
sake of adding
content
Judge the audience’s needs
• Understand personas
• Understand personalities
Avoid optimized text
overkill
• No proper amount of text
• Brief, but fulfilling
1
Expert Information

42. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Types of expert information
Sales/marketing copy
• About us
• News room
• Product info and specs
Non-marketing information
• Product comparisons
• Product reviews
• Tips & tutorials
• Helpful opinions
• Company & executive
background info
• “Ask the Expert” section
1
Expert Information

43. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Poor usability equals poor user
experience
Common Issues
• Poor navigation
• Confusing site
layout
• Lost calls to action
2
Usability
• Little internal linking

44. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Poor user experience leads to
high bounce rates
2
Usability

45. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Create a clear path to the conversion
2
Usability

46. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
What makes you truly unique?
Unlimited
customer
support
Hassle-free
returns
Proprietary
products
Free shipping
More experts
available?
Unique Value
3 Proposition

47. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Two key ways to gain authority
Buy Exposure Earn Exposure
Make Establish
Credibility
Friends Ties
Serve Word of
Inform
Customers Mouth
Time and
4 Presence

48. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Offer a unique perspective Humorous
Serious
Whimsical
Snarky
Flowery
Thoughtful
Brutally honest
Down to earth
5
Voice
Never corporate

49. SIX BUILDING BLOCKS OF A DESTINATION WEBSITE
Trust: absolutely essential for success
How to Build Trust
Return calls Secure Be Open & Customers Exceed
and emails Information Honest First expectations
Trust &
6 Credibility

50. W RITING W ITH S EARCH IN M IND
@StoneyD

51. WRITING WITH SEARCH IN MIND
How people search
Hear
Keywords
Think Search
Keywords Keywords
Keyword
Content

52. WRITING WITH SEARCH IN MIND
Every search is a desire to learn
Questions
Who What How When Where Why
Education
News Recent
How to Ways to Ideas for
about events
Shopping
Price Trust Policies Shipping

53. WRITING WITH SEARCH IN MIND
The cycle of search activity
Until SEARCHES
GOALS start with
achieved an idea
SEARCHER SEARCH
Learns and RESULTS
Searches provide
Again answers
SEARCHER
gains
knowledge

54. WRITING WITH SEARCH IN MIND
Write for human experience first
Education Persuasion Readability
• Answer • State • Write
questions benefits naturally

55. WRITING WITH SEARCH IN MIND
Write for search engines second
Maintain
reader value
nd
2
Keywords not
obvious
Persuasive
content

56. WRITING WITH SEARCH IN MIND
How the Pinocchio Effect impacts
rankings
Keyword
LSI? Tag
Related Keyword
Words Density
Natural
Language
Headings

57. WRITING WITH SEARCH IN MIND
How pages rank
• Page Topic
• Keywords Uses
Content • Authority
• Social Mentions
• Link Sources
Links • Link Volume
• Page Speed
• Bounce Rates
Metrics • Conversions

58. WRITING WITH SEARCH IN MIND
Content is found via links
Your site Other sites
Page A
B F J N
C G K O
Page B D H L P
E I M Q

59. WRITING WITH SEARCH IN MIND
How search engines see content
Text text text red marbles text text text
text skeif mule text text
text rope text red marbles text text text
jump
Skeiftext texttext red marbles text text
text mule text text mule text text text
rubber balls text text text text text text
text skief mule text text text text text
text red marbles text text text text text
rubber balls
text text text skieftext texttext text text
red text text mule text
text text text textmarbles text text text
text skief mule text text text texttext text
jump rope text rubber balls text text
text red marbles text text text text text Red
text text text text text text skieftext text
text text text text text text text mule text
jump rope text Rubber Red marbles
marbles
balls
Jump
rope
Focused keywords
Too many keywords!

60. WRITING WITH SEARCH IN MIND
Five rules of online copywriting
Avoid text in graphics
Users before engines
Write enough content
Target phrases not words
Don’t force it!

61. C REATING Y OUR C ONTENT
@Martijen

62. 7 content must haves
CREATING YOUR CONTENT
1. Killer headline.
2. Stimulating intro
(writing, videos, podcasts). Get to
the point with panache!
3. Images. In a social online
environment, pictures are a must.
But don’t use too many!
4. Organization. Stick to the point
and don’t meander. Less is usually
more.
5. Speak human!
6. Links to more info on your site or
attributions when you use others’
work or ideas.
7. Call to action. Let your readers
know what to do next.

63. Killer headlines
CREATING YOUR CONTENT
Grab attention
Compel
Use keywords

64. CREATING YOUR CONTENT
8 headline styles that work
Direct Approach: Free Diabetes eBook
Indirect Approach: Cut the Sweet Talk
News Headline: Hospital Opens New Diabetes Clinic
How-to Headline: How to Lower Your Blood Sugar
Question Headline: Is Your Diabetes Out of Control?
Command Headline: Get Help for Your Diabetes Now
Reason Why Headline: Five Reasons to Get Diabetes Under Control
Testimonial Headline: “I Got My Life Back, Thanks a Diabetes Clinic.”
*Adapted from The Copywriter’s Handbook by
Bob Bly and Copyblogger.com.

65. CREATING YOUR CONTENT
Expose the need in a way that
impacts them
Why are they here?
Create a need
Use vivid language
Provide a trail to the
solution

66. CREATING YOUR CONTENT
Provide a solution for problems
Sympathize with their
needs
State importance of
solution
Explain solution you
offer
Show you care
Convince them you can
help

67. Show the
CREATING YOUR CONTENT
benefits of what
you offer
What’s in it for them?
Benefits over specs
What’s the result?
What do they gain?

68. CREATING YOUR CONTENT
Help them justify and move to action
Tackle hindrances
Overcome obstacles
Justify the purchase
Provide examples

69. CREATING YOUR CONTENT
Ask (and answer) questions
Where?
When?
How?
What?
Who?

70. CREATING YOUR CONTENT
Make sure visitors learn something new
How to…
Recent
Ways to…
events?
News
Ideas for…
about…

71. P REPARING O PTIMIZED C ONTENT
@StoneyD

72. BUILDING YOUR CONTENT
Balancing the pull of visitor and engines

73. Keyword rich title tags
BUILDING YOUR CONTENT
<Title>Beauty Tips, Cosmetics and Skin Care
Tutorials</Title>
Influences
Rankings
Drives Provides
Initial Label for
Click Browser
*65 Character Limit

74. How to ruin a title tag
BUILDING YOUR CONTENT
Not
Unique
Leads with
Business Name
Long List of
Keywords
Not
Compelling

75. Should title tags be branded?
BUILDING YOUR CONTENT
Front Branded:
Recognizable Brands
Business Name | Latest in women’s makeup, hair and clothing fashions
Rear Branded:
Build Recognition
Buy Body Cleansers and Moisturizers for Bath and Body| Business Name
Non-Branded:
No Brand Concern
Korres Natural Shower Gel with Basil Lemon Rejuvenates Dry Skin

76. Compelling meta description tags
BUILDING YOUR CONTENT
20-40 word page summary
Substantially unique
Compelling
Not needed on every page

77. Use headings and sub-heads
BUILDING YOUR CONTENT
Makes
Scannable
Provides
Relevance
Creates
Hierarchy
Assists
Navigation

78. Proper heading tag hierarchy
BUILDING YOUR CONTENT
<h1>One H1 per page.</h1>
<h2>Use outline format.</h2>
<h3>Keep content organized</h3>

79. Format your body content properly
BUILDING YOUR CONTENT
One idea per Important
paragraph info first
Answer all Provide facts
questions & benefits
Link to sup-
porting ideas

80. Integrate calls to action
BUILDING YOUR CONTENT
Provide the
Next Step
Encourage
Supporting
Data
Call them to
Action

81. Use images to draw visitors in
BUILDING YOUR CONTENT

82. Making good use of editorial linking
BUILDING YOUR CONTENT
Look for Integrate Increase
Natural Links Keywords Engagement

83. F OCUSING Y OUR C ONTENT W ITH K EYWORD I NTEGRATION
@StoneyD

84. Keywords don’t always mean
KEEPING YOUR CONTENT FOCUSED
what we think
“cordless cordless
telephone” “telephone
headset? headset”
Bag Bag of
Bean Lady Worms Sandwich Sleeping Duffel
Bag Bag Bag Bag

85. Group keyword qualifiers
KEEPING YOUR CONTENT FOCUSED
by meaning…
Cheap Organic Present
• discount • natural • gift
• bargain • raw • surprise
by relation…
Basketball Foxtrot Oscars
• baseball • Waltz • Grammys
• football • Tango • Emmys

86. Integrating core terms
KEEPING YOUR CONTENT FOCUSED
• Specific phrase
Core Term • Use appropriately
baby bedding
Choose from a wide variety of
affordable baby bedding.
Select sheets and comforters
for both boys and girls. Your
baby’s bedding can be fitted
perfectly with her crib or
toddler bed.

87. Integrating supporting phrases
KEEPING YOUR CONTENT FOCUSED
• Core Term w/qualifier
Supporting • Long-tail phrases
baby bedding
Choose from a wide variety of
affordable baby bedding.
Select sheets and comforters
for both boys and girls. Your
baby’s bedding can be fitted
perfectly with her crib or
toddler bed.

88. Integrating related words
KEEPING YOUR CONTENT FOCUSED
• Stemmed variations
Related • Semantic relation
baby bedding
Choose from a wide variety of
affordable baby bedding.
Select sheets and comforters
for both boys and girls. Your
baby’s bedding can be fitted
perfectly her crib or toddler
bed.

89. S ETTING S OCIAL M EDIA G OALS AND M ETRICS
@Martijen

90. Benefits of social media
SOCIAL MEDIA GOALS AND METRICS
Traffic Links
Credibility Conversions

91. SOCIAL MEDIA GOALS AND METRICS

92. Challenges of social media
SOCIAL MEDIA GOALS AND METRICS
Time commitment
Number of sites
Reasons for participating
Understanding channel audiences
Engagement

93. SOCIAL MEDIA GOALS AND METRICS
Social media often lacks…

94. Set your goals
SOCIAL MEDIA GOALS AND METRICS
Presence
Brand
Conversions

95. Where is your audience?
SOCIAL MEDIA GOALS AND METRICS
Social giants
Industry-specific sites
Local sites

96. Set your microgoals
SOCIAL MEDIA GOALS AND METRICS
• Introduction (awareness, drive traffic to site)
• Expansion into new market
Presence • Conversation (word of mouth) and connections
• Reviews
• Sentiment
Brand • Mentions/reviews
• Evangelism
• Leads
• Subscriptions
Conversions •
•
Social shares and comments
Targeted site traffic
• Sales

97. Social media channel selection
SOCIAL MEDIA GOALS AND METRICS
Goals Resources Customers

98. SOCIAL MEDIA GOALS AND METRICS
Choose your sites

99. Be great with the channels you choose
SOCIAL MEDIA GOALS AND METRICS

100. B UILDING Y OUR P UBLISHING C ALENDAR
@Martijen

101. Content is the starting point
BUILDING YOUR PUBLISHING CALENDAR
Fresh or
Goal-oriented
Repurposed
Relevant and Customer
Informative Focused
Optimized for
Search and
Social

102. Blueprint for content and social:
BUILDING YOUR PUBLISHING CALENDAR
daily tasks
Post updates to social channels you’re
committed to.
Check key influencers’ content. Comment
on and share at least two items.
Post info related to latest blog post or
other content. Be compelling.
Share other valuable industry content with
followers/fans.

103. Blueprint for content and social:
BUILDING YOUR PUBLISHING CALENDAR
weekly tasks
Specific Goals Specific Customers
1-2 blog
posts
Call to Action Keywords

104. Blueprint for content and social:
BUILDING YOUR PUBLISHING CALENDAR
monthly tasks
Produce video or photostream
• Product or service related
• Funny or educational
Post to YouTube
• YouTube, Vimeo
• Flickr, Pinterest
Embed in blog
• Socialize
Create how-to post or article
• Publish on blog and add to learning library
• Socialize
Write a news release
• Publish on site and push out to news release service with links

105. Blueprint for content and social:
BUILDING YOUR PUBLISHING CALENDAR
quarterly tasks
Prepare and send e-newsletter
• Use program that offers tracking
Sponsor event related to goals
• Virtual or live
• Bolster with blog posts, news
releases, blogger and community
outreach

106. Incorporate special
BUILDING YOUR PUBLISHING CALENDAR
dates, holidays, season and
events
April Fools
Holidays Day
Easter Earth Day
National Autism International
National Pie National
Awareness Pooper
“blank” Day Week Tweed Day
Month Scooper Week
Spring Gardening
Seasonal Cleaning
Spring Break
Ideas
Pure How to
Spring trends 15 Minute
decorate on a Vinyl wall art
Content in curtains Pillow cases
dime

107. Tips for keeping it all together
BUILDING YOUR PUBLISHING CALENDAR
Content Focused
Creation Strategy
Goals
Publishing Consistent Time
Calendar Investment

108. T RACKING & M EASURING S OCIAL M EDIA
@Martijen

109. Challenges of tracking social media
TRACKING &MEASURING SOCIAL MEDIA
Time Drain
Expense
Drowning in Data
Tying to Goals

110. Track what matters: conversation
TRACKING &MEASURING SOCIAL MEDIA
rate
Comments
Replies
Brand Mentions
* Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value, Avinash Kaushik.
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

111. Track what matters: amplification
TRACKING &MEASURING SOCIAL MEDIA
rate
Retweets
Shares
Repins

112. Track what matters: applause rate
TRACKING &MEASURING SOCIAL MEDIA
Favorites
Likes
+1’s and Pins
Links and Reviews

113. Track what matters: economic
TRACKING &MEASURING SOCIAL MEDIA
value
Site Referrals
Visitor Behavior
Goal Completion

114. Methods of monitoring and tracking
TRACKING &MEASURING SOCIAL MEDIA
Spreadsheet Sprout Social Radian6
True Social Metrics
SocialReport BrandsEye
Google Alerts
HootSuite Trackur UberVue
Google Analytics Wildfire Brandwatch
Bit.ly ViralHeat Argyle
TweetDeck
Lithium Awareness
Topsy
Twitter Search Spredfast Buddy Media
+ More!

115. L INK B UILDING , S OCIAL M EDIA AND O NLINE PR
@Martijen

116. Interrelated web marketing disciplines
LINK BUILDING, SOCIAL MEDIA AND ONLINE PR
Online
PR
Social
Media
Link
Building

117. What is link building?
LINK BUILDING, SOCIAL MEDIA AND ONLINE PR
SEO
• Keyword-rich links on external
sites pointing to your
keyword-optimized pages
• Improve rankings, visibility
and credibility

118. Link building and social media
LINK BUILDING, SOCIAL MEDIA AND ONLINE PR
Connections
• Build relationships
that can lead to links
• Identify, engage
influencers who may
collaborate
• Share content others
want to link to

119. Link building and public relations
LINK BUILDING, SOCIAL MEDIA AND ONLINE PR
Outreach
• Focus truly is on the public
• News releases are for all online
readers
• Many options for publicity, reputation
management, coverage and links
beyond traditional media outlets

120. Integration of links, social and PR
LINK BUILDING, SOCIAL MEDIA AND ONLINE PR
Link Building
Social Media
SEO Sub-set: Keyword-rich
links on external sites Online PR
pointing to your keyword- Build relationships that can
optimized pages lead to links
Focus truly is on the public
Improve rankings, visibility Identify, engage influencers
who may collaborate News releases are for all
and credibility online readers
Share content others want
to link to Many options for
publicity, reputation
management, coverage and
links beyond traditional
media outlets

121. Thank You!
www.PolePositionMarketing.com
Find Us
www.cantonmercy.org