This document describes a service called "My Legacy" that allows users to create lasting memories for loved ones after death. It provides basic services like saving pictures, videos and scheduled email messages for free, and premium services up to 10 Euros. The document projects revenue and costs over 3 years, expecting modest adoption rates but growth as basic and premium services expand internationally. It outlines the service timeline and potential exit strategies through merger or acquisition.

2. HOW IT WORKS
My Legacy
Your
lasting memory...

4. Save

5. And my dear, I’m gonna miss you the most. I love you.
Hi! By the time you read this, I’m most likely dead.
But please don’t feel sad or sorry or anything.
I’ve had a great life. I’ve been to many places, met so many great people, and
done a lot (perhaps too much) fun things.
I’m going to miss you all, but I’m sure, someday we will meet again.
HELLO AND GOODBYE WORLD!
mylegacy.com

6. Would&you&use&services&such&as&
“My&Legacy”?&
Yes$
No$
How&much&would&you&pay&for&this&
service?&
Free$
Up$to$3$Euros$
Up$to$5$Euros$
Up$to$10$Euros$
Market$Survey$

7. Compe:tor$Analysis$

8. Compe:tor$Analysis$

9. Basic$Service$ Premium$Service$
3,5 million people (55+) in Belgium
! Assumed: 0.1% market adoption in 3 years
600$million$people$(16+)$in$the$US$and$EU$
!$Assumed:$0.02%$market$adop:on$in$3$years$

10. L1000$
L500$
0$
500$
1000$
1500$
Financial&projec?ons&
Premium$Cost$
Basic$and$Shared$Cost$
Basic$Services$
Premium$Services$
Euros$(k)$
Revenue&
Premium$
Basic$
Cost&
Premium$
Basic$
Shared$
Balance$

11. Year$0$ Year$1$ Year$2$ Year$3$
Timeline$
Basic services
(Landing page, scheduled-email services,
mobile text, pictures, videos)
Premium services
(Belgium)
Expansion of
Basic and Premium services
(international)
Further development (partners)?
Potential exit strategies:
Merger? Acquisition?