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ARC\'s Web2.0 Age

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Arc Worldwide Web 2.0: Our Story January, 2006
There’s Already Old School… ,[object Object],[object Object],[object Object],[object Object]
 
We Group These Into Three Domains of Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s About Content A Flow & Relationship Cycle ,[object Object],Blogs, RSS Feeds Content Development Content Development Content Distribution Mobile Internet Environments Content Experiences Content Experiences Content Experiences Content Experiences Content Experiences From: Marketers Consumers Aggregators
From ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To Big Ideas 10
From To ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are Consumers Ready for This? … Absolutely ,[object Object],[object Object],[object Object],[object Object]
1. Distributed Digital Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],1 Content Development
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],1 Content Development
2. Dynamic Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Content Development
3. Consumer Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 Content Development
Consumer Generated Content - Growing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 Content Development
What are consumers creating? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 Content Development
A Few Words on the Blog Nation ,[object Object],[object Object],[object Object],[object Object],[object Object],Content Development 3
Weblogs Cumulative March 2003 - June 2005 Doubling Doubling Doubling Doubling 18.9 Million Weblogs Tracked Doubling in size approx. every 5 months Consistent doubling over the last 36 months
New Blogs per Day As of Oct 2005 over 70,000 blogs were created daily A new weblog is created about every second Recent Spikes partly due to increase in Chinese Blogs 55% of new bloggers are still posting 3 months later 13% of all blogs update weekly (or more) About 2% - 8% of new blogs are spam (red spikes)
Kryptonite Lock Controversy US Election Day Indian Ocean Tsunami Superbowl Schiavo Dies Newsweek Koran Deepthroat Revealed Justice O’Connor Live 8 Concerts London Bombings Katrina Daily Posting Volume 1.2 Million legitimate Posts/Day Spam posts marked in red On average, additional 5.8% are spam posts Some spam spikes as high as 18%
Blue = Mainstream Media Red = Blog Challenge: Fight or Embrace?
4. Relevant Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 Content Distribution
Is it Push Or Pull? ,[object Object],[object Object],[object Object],[object Object],[object Object],4 Content Distribution
Peer-2-Peer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 Content Distribution
Peer-2-Peer ,[object Object],[object Object],[object Object],[object Object],5 Content Distribution
Who do consumers trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 Content Distribution
From Searched to “Tagged” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 Content Distribution
 
[object Object],[object Object],Tag Clouds
Topic Specific Digital Brand Properties ,[object Object],[object Object],[object Object],[object Object],7 Content Experience
Level of Engagement ,[object Object],[object Object],[object Object],[object Object],Content Experience 8
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Experience 8 Dimensions of Engagement in the digital world
What does it become? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 Content Experience
What does it look like again? ,[object Object],[object Object],[object Object],[object Object],[object Object],8 Content Experience
Sensing, Agnostic Platforms ,[object Object],[object Object],[object Object],[object Object],Content Experience 9
Consumer Driven Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],Content Experience 10
Imagine Human Conversation Content Experience 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it look like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Experience 10
What’s Next for Purina? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purina is at Web 1.25 (with good momentum) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End

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ARC\'s Web2.0 Age

  • 1. Arc Worldwide Web 2.0: Our Story January, 2006
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Weblogs Cumulative March 2003 - June 2005 Doubling Doubling Doubling Doubling 18.9 Million Weblogs Tracked Doubling in size approx. every 5 months Consistent doubling over the last 36 months
  • 17. New Blogs per Day As of Oct 2005 over 70,000 blogs were created daily A new weblog is created about every second Recent Spikes partly due to increase in Chinese Blogs 55% of new bloggers are still posting 3 months later 13% of all blogs update weekly (or more) About 2% - 8% of new blogs are spam (red spikes)
  • 18. Kryptonite Lock Controversy US Election Day Indian Ocean Tsunami Superbowl Schiavo Dies Newsweek Koran Deepthroat Revealed Justice O’Connor Live 8 Concerts London Bombings Katrina Daily Posting Volume 1.2 Million legitimate Posts/Day Spam posts marked in red On average, additional 5.8% are spam posts Some spam spikes as high as 18%
  • 19. Blue = Mainstream Media Red = Blog Challenge: Fight or Embrace?
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  • 40. End